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Branding the Stewardship of Big Data

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Presentation given for "Archiving the Web: How to Support Research of Future Heritage?" at the NWO-CATCH Meeting, hosted by WebART, April 19, 2013. National Library of the Netherlands, The Hague.
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Archiving the Web: How to Support Research of Future Heritage? NWO-CATCH Meeting, hosted by WebART April 19, 2013 William G. LeFurgy Library of Congress @blefurgy
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Page 1: Branding the Stewardship of Big Data

Archiving the Web: How to Support Research of Future Heritage?NWO-CATCH Meeting, hosted by WebART

April 19, 2013

William G. LeFurgyLibrary of Congress

@blefurgy

Page 2: Branding the Stewardship of Big Data

LAMs…

GLAMs!

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Page 4: Branding the Stewardship of Big Data

We Are in The Big Data Business

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Focus from Items Aggregatesto

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Born Digital Cultural Heritage Data Challenge

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Infrastructure Improvement: Perpetually Iterative

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White House RFI Input Instructive •

Request for Information on Public Access to Federally Funded Scientific Research Data, Nov. 2011

Interested organizations comment on how best to ensure long-term stewardship and public access

Input provided to inform development of agency policies and standards for managing big data

Page 13: Branding the Stewardship of Big Data

Summary of Responses

118 individual responses–

50% from academic research departments, professional organizations

35% from libraries, repositories and allied organizations–

10% from publishers and commercial organizations

5% other•

Excellent (unstructured!) data set to analyze current thinking on big data stewardship

Page 14: Branding the Stewardship of Big Data

Top-Level Policy Recommendations

Remarkable degree of congruence among comments–

Broadly allocate resources for data stewardship

Extend national digital stewardship infrastructure–

Institute and enforce a data preservation mandate

Encourage policies to support secondary use•

But…

conflicted about IP, copyright, privacy

Page 15: Branding the Stewardship of Big Data

Funders to include money in awards for data stewardship

Need cost models, other guidance for estimating data life cycle costs

Allocate expanded resources to support national data repositories

Need: Path to Greater Resources

Page 16: Branding the Stewardship of Big Data

Leverage current institutional efforts to define best practices, tools, services

Extend community of practice for data stewardship through collaborative action across disciplines

Develop a skilled workforce with data stewardship expertise

Need: National Digital Stewardship Infrastructure

Page 17: Branding the Stewardship of Big Data

Broadly apply a citation mechanism for data sets (e.g., DataCite, DOIs)

Criteria for evaluating grant applications tied to secondary use of data

Give equal credit for publishing articles and data sets

Develop robust metrics to track data publication and use

Support: Secondary Use, Respect for Data

Page 18: Branding the Stewardship of Big Data

Update

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How We Feel About Our Work

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How Some Perceive Our Work

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Page 24: Branding the Stewardship of Big Data

“‘Capturing the nation’s digital memory’

– that’s the phrase they are using about the

venture. Your first response might be: …”

“If you go down to the British Library today, you’re sure of a big surprise.”

Page 25: Branding the Stewardship of Big Data

‘‘The internet archives itself, doesn’t it?

It’s called Google.’

Page 26: Branding the Stewardship of Big Data

People Love Libraries (In Principle)

Page 27: Branding the Stewardship of Big Data

How is Our Brand Different?

Unique!Trustworthy!

Helpful!

Informed!

Innovative!

Page 28: Branding the Stewardship of Big Data

Promoting Web Archiving at Library of Congress

Post on our blog, The Signal•

Tweets via @ndiipp

Media mentions : Mashable, The Economist, New York Times

Active involvement in IIPC; supporting theme for this year’s meeting, Scholarly Access to Web Archives: Progress, Requirements, and Challenges

Page 29: Branding the Stewardship of Big Data

Library of Congress Digital Preservation YouTube Channel

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Cultivating Brand Awareness

“A city’s conserved historic core can also differentiate that city from competing locations—branding it nationally and internationally—thus helping the city attract investment and talented people.”

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Related Approaches Are Good, Too

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Researcher Engagement

A new model for Research IT

services, University of Melbourne

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Entwined: Branding and Supporting Cultural Heritage Data Research

Page 34: Branding the Stewardship of Big Data

Credits-1Slide 2: 1970s Glam Rock, http://www.flickr.com/photos/cutandchicvintage/8514461334/Slide 3: Forging a Digital Roadmap: The Preservation, Curation and Stewardship Nexus, http://www.slideshare.net/lipscombb/forging-the-digital-roadmap-the-preservation-curation-and-stewardship-nexusSlide 6: Estimate of Internet users worldwide, http://www.educause.edu/ero/article/egranary-digital-librarySlide 7: International Internet Preservation Consortium, http://netpreserve.org/Slide 8: Company Information System, http://www.flickr.com/photos/jnicho02/2182824162/Slide 9: Pearson Think Tank Publications, http://www.flickr.com/photos/louismm/; Enter the Matrix, http://www.flickr.com/photos/jurvetson/389673106/Slide 10: Library Challenges in a 2.0 world, http://www.flickr.com/photos/etches-johnson/516140669/Slide 11: Elliot computer, http://www.retronaut.com/2013/04/norwich-city-councils-first-computer-being-delivered/Slide 12: Request for Information: Public Access to Digital Data

Resulting From Federally Funded Scientific Research, http://ow.ly/ePB93; White House, DC, http://www.flickr.com/photos/22240293@N05/3735172478/Slide 13: Your Comments on Access to Federally Funded Scientific

Research Results, http://ow.ly/ePBb9 Slide 18: Cite: White House Memo, Increasing Access to the Results of Federally Funded Scientific Research, http://www.whitehouse.gov/sites/default/files/microsites/ostp/ostp_public_access_memo_2013.pdfSlide 19: Graphic: brand, http://www.flickr.com/photos/russelldavies/1360875397/Slide 20: Graphic: opportunities, http://www.flickr.com/photos/mrvelocipede/2898098906/Slide 21: Graphic: Pop!Tech 2007, http://www.flickr.com/photos/kk/2675666099/; Graphic: Pop!Tech 2007, http://www.flickr.com/photos/kk/2675678117/Slide 22: Graphic: ?, http://www.flickr.com/photos/sublime_dharma/1912192266/; Graphic: bored, http://www.flickr.com/photos/greggoconnell/36973681/

Page 35: Branding the Stewardship of Big Data

Slide 23: Cite: http://blogs.spectator.co.uk/books/2013/04/the-british-library-goes-digital/Slide 24: Cite: http://blogs.spectator.co.uk/books/2013/04/the-british-library-goes-digital/Slide 25: Cite: http://blogs.spectator.co.uk/books/2013/04/the-british-library-goes-digital/Slide 26: Cite and graphic: http://www.pewinternet.org/Presentations/2013/Apr/Greatest-Hits-from-Pew-Internets-

Library-Research.aspxSlide 29: Cite and graphic: America's Young Archivists: The K-12 Web Archiving Program; http://www.youtube.com/watch?v=Gob7cjzoX3Y; Tim O'Reilly -

Keynote for 2011 NDIIPP/NDSA Partners Meeting, http://www.youtube.com/watch?v=bC3qapPwcdISlide 30: Cite and graphic: European Public Sector Information Platform, Topic Report No. 2012 /04, Open Data in Cultural Heritage Institutions, http://epsiplatform.eu/sites/default/files/Final%20TR%20Open%20Data%20in%20Cultural%20Heritage%20Instituti

ons.pdf; Framework for the development of a brand strategy for The European Library, Europeana

and Europeana

Libraries, http://www.europeana-libraries.eu/documents/868553/9397e084-fb76-4624-94b6-278a8576fa7b; What is DPLA?, http://lj.libraryjournal.com/2013/04/future-of-libraries/whats-is-the-dpla/; Investing in Historical Assets for Sustainable Development, http://siteresources.worldbank.org/EXTSDNET/Resources/Economics_of_Uniqueness.pdf.Slide 31: Cite and graphics: Measuring the Impact of Digital Resources: The Balanced Value Impact Modelhttp://www.kdcs.kcl.ac.uk/fileadmin/documents/pubs/BalancedValueImpactModel_SimonTanner_October2012.pdf; WebART, http://www.webarchiving.nl/home; IIPC, Web Archiving Use Cases, http://netpreserve.org/sites/default/files/resources/UseCases_Final_1.pdf; Altmetrics, http://www.digital-

science.com/products/altmetric/; Common Crawl, http://commoncrawl.org/.Slide 32: Cite and graphics, A new model for Research IT services, http://dfflanders.wordpress.com/2013/04/15/resbaz/Slide 33: Graphic: Tendril #2, http://www.flickr.com/photos/blueridgekitties/7340012008/

Credits-2


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