Branding Today

Branding Today Koning Leopold-I-straat nr 183000 Leuven (B)

phone: +32 16414088 [email protected]

Hello,this is my story

Branding Today20-03-2013

Craftmanship in Brand Design

copyright © Branding Today

I’m Tomcreative partnerat Today

THIS IS OUR STORY


I studied graphic designand advertising

THIS IS OUR STORY


1. before Today2. about Today3. our approach4. what we do5. about branding6. we work for7. selected cases8. how we work

THIS IS OUR STORY


MARKETING DESIGN BRUSSEL

junior designer

VULCAN

senior designer

REDSTAR DESIGN - LDV UNITED

creative director

TODAY

creative partner

BEFORE TODAY


MARKETING DESIGN BRUSSELS

junior designer

design agency Brussels

specialisation packaging design

English graphic designers

Jeremy Dawkins (CD)

Tabacofina-Vander Elst, Danone, GB, Guylian,

Gyproc, Synthelabo, Ehsal, Milupa, ...

BEFORE TODAY


MARKETING DESIGN


VULCAN

senior designer

freelance design agency

collective of graphic designers

creatieve hotshop

own clients and advertising agencies

typografic and graphic design assistance

KBC Bank & Verzekering, Bayer, VT4, Telindus, Wolters Plantyn, ...

Design Support: LDV Bates, VVL/BBDO, Expanded Media, ...

BEFORE TODAY


VULCAN

DONNA 3D versie restyling logo

DonnaTone2955.EPS / DonnaTone2955.PSD

DonnaTone193.EPS / DonnaTone193.PSD

PANTONE 301 PANTONE 2955

PANTONE 193 PANTONE 151


REDSTAR DESIGN

design division of LDV United Antwerp

fuse advertising + design

strategic support

Brand Design in Belgium

City of Antwerp, O’Cool, Veritas, Sony, De Standaard, Telenet,

Gouden Gids, Fun, Pearle, Nuon, Visa, Red Bull, ...

BEFORE TODAY


1. Pegase2. Brussels Airport3. Veritas3. Stad Antwerpen

SELECTED CASES


OLD LOGO


OLD CATALOGUE


NEW LOGO


yoake wellness cruise

een zee van verwenning

ed molore vero conulpute magna ad doloborting estrud deliquat, suscil iuscilisisi.Lendreet ing

ero el er iliquam, commod tis accummo lutate conulpu tpatiniam zzriustrud tio eleniam, sectet ad

tatie feum vel ipit lummy numsand ionsecte tismodo lorper sed ex euis aut nos acillamet, quisseq-

uisi blam nit ipissim erciduisse facing el inim iniamet do od magn.

r e i z e n i n s t i j l

Ed molore vero conulpute magna ad doloborting es-

trud deliquat, suscil iuscilisisi.Lendreet ing ero el er

iliquam, commod tis accummo lutate conulpu tpatiniam

zzriustrud tio eleniam, sectet ad tatie feum vel ipit

lummy numsand ionsecte tismodo lorper sed ex eui.

Ed molore vero conulpute magna ad doloborting estrud deliquat,

suscil iuscilisisi.Lendreet ing ero el er iliquam, commod tis ac-

cummo lutate conulpu tpatiniam zzriustrud tio eleniam, sectet ad

tatie feum vel ipit lummy numsand ionsecte tismodo lorper sed

ex euis aut nos acillamet, quissequisi blam nit ipissim erciduisse

facing el inim iniamet do od magnim quam, qui euis exerosto ero

eum acip euisisit dolesectem nissi.

Deliqui tatissi tis nulla feugiam el eugait, si elit erit luptatum quis-

cipsum acip estisit vendrem vel iustisl ea facidunt autem nulputat

autat, volobor sumsan henim volorti ssequipit ad magnit diam

zzriure feumsan exer acinissed modolore ex el estisci duisciliqui eu

faccums andrer iril iril eriurem ing estie ea consequamcon verius-

trud tem delestrud eugait aut velent nos adiam il ip exer sumsand

ipsusti smodit laore exerci blandrero od dolent augiam, sum ve.

Tmodo lorper sed ex euis aut nos acillamet, quissequisi blam nit

ipissim erciduisse facing el inim iniamet do od magnim quam, qui

euis exerosto ero eum acip euisisit dolesectem nissi.

Duis augait venit at ulputat alit prat, volore duissit ut numsandiam, sit volutpa-tum zzrillut veriustie eum quam, consed te del ipit lan ut praessequat vullaoreet aliquat nim ea faccummy nonsenibh exer.

eagle island campat xaxaba

okavago delta

botswana | afrika

4 0

p e g a s e

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savulte elephantcampchobe n.p.

botswana | afrika

4 0

p e g a s e


trud deliquat, suscil iuscilisisi.Lendreet ing ero el er.


trud deliquat, suscil iuscilisisi.Lendreet ing ero el er







Deliqui tatissi tis nulla feugiam el eugait, si elit erit luptatum quis-

cipsum acip estisit vendrem vel iustisl ea facidunt autem nulputat

autat, volobor sumsan henim volorti ssequipit ad magnit diam

zzriure feumsan exer acinissed modolore ex el estisci duisciliqui eu

faccums andrer iril iril eriurem ing estie ea consequamcon verius-

trud tem delestrud eugait aut velent nos adiam il ip exer sumsand

ipsusti smodit laore exerci blandrero od dolent augiam, sum ve.

Tmodo lorper sed ex euis aut nos acillamet, quissequisi blam nit

ipissim erciduisse facing el inim iniamet do od magnim quam, qui

euis exerosto ero eum acip euisisit dolesectem nissi.Tmodo lorper

sed ex euis aut nos acillamet, quissequisi blam nit ipissim erciduisse

facing el inim iniamet do od magnim quam, qui euis exerosto ero

eum acip euisisit dolesectem nissi.

Duis augait venit at ulputat alit prat, volore duissit ut numsandiam, sit volutpa-tum zzrillut veriustie eum quam, consed te del ipit lan ut praessequat vullaoreet aliquat nim ea faccummy nonsenibh exer.

select

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design

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REDSTAR DESIGN



REDSTAR DESIGN


OLD BIAC LOGO



REDSTAR DESIGN



OLD VERITAS LOGO





OLD ANTWERP LOGO



C. Layout.

’t Stadis vaniedereen.

Titels in Sun Regular 25 punt.ONDERTITEL IN SUN BOLD 8 PUNT

Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollicitudin risus, eusagittis nunc risus vitae tortor. Curabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien oCurabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien

ONDERTITEL IN SUN BOLD 8 PUNT

Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollicitudin risus, eu

sagittis nunc risus vitae tortor. Curabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien oCurabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien `


Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollics vitae tortor.Curabitur vestibulum est et sem. Suspendisse malesuada,ante non vulputate sagittis, leo ante rhoncus diam, sedfermentum wisi est eu erat. In sit amet urna in sapienoCurabitur vestibulum est et sem. Suspendisse malesua-da, ante non vuante rhoncus diam, sed fermentum wisiest eu erat. In sit amet urna in sapien

STAD ANTWERPEN

www.antwerpen.be

0800|030303


Titels in SunRegular 25 punt.

STAD ANTWERPEN

www.antwerpen.be

0800|030303


Titels in SunRegular 35 punt.Ondertitel in SunRegular 20 punt

STAD ANTWERPEN

www.antwerpen.be

0800|030303



Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus etnetus et malesuada fames ac turpis egestas. Cras euis-mod, mi at vulputate placerat, ipsum lorem sollici-tudin risus, eu sagittis nunc risus vitae tortor.Curabitur vestibulum est et sem. Suspendisse male-suada, ante non vulputate sagittis, leo ante rhoncusdiam, sed fermentum wisi est eu erat. In sit ameturna in sapien oCurabitur vestibulum est et sem.Suspendisse malesuada, ante non vulputate sagittis,leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien

STAD ANTWERPEN

www.antwerpen.be

0800|030303


STAD ANTWERPEN

www.antwerpen.be

0800|030303

VOORSTEL STRATEGISCH MARKETING- EN COMMUNICATIEPLAN STAD ANTWERPEN pagina 40LDV /OneForOne | Rijnkaai 99 | 2000 Antwerpen | T 03 229 29 29 | F 03 229 29 30 | M: [email protected] | W: www.fansforbrands.com

pagina 41


STAD ANTWERPEN

www.antwerpen.be

0800|030303


STAD ANTWERPEN

www.antwerpen.be

0800|030303 STAD ANTWERPEN

www.antwerpen.be

0800|030303

VOORBEELD 1Hierbij zie je een layoutmet vrij veel bodytekst.Dit is gemakkelijk in tevullen door te tekstzone tevergroten.

Voor de titels bebruiken wehet lettertype Sun.Als bodytekst gebruiken weDTL Vanderkeere.Als de kleurzone onder detekst te licht is gebruikenwe de bodytekst in zwart.

VOORBEELD 2In dit voorbeeld is geenbodytekst.We plaaatsen de titels opeen gekleurd vlak, dit omde leesbaarheid te opti-maliseren.

VOORBEELD 3Bij deze layout gebruikenwe een titel in combinatiemet een ondertitel.

De layoutmogelijkhedenzijn onbeperkt en blijvenheel herkenbaar.

VOORBEELD 4Layout waarbij er twee tekstzones ontstaan. Eenvoor de titels, de anderevoor de bodytekst.

C. Layout.


Titels in Sun Regular 25 punt.ONDERTITEL IN SUN BOLD 8 PUNT

Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollicitudin risus, eusagittis nunc risus vitae tortor. Curabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien oCurabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien


Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollicitudin risus, eu

sagittis nunc risus vitae tortor. Curabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien oCurabitur vestibulum estet sem. Suspendisse malesuada, ante non vulputate sagit-tis, leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien `


Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus et netuset malesuada fames ac turpis egestas. Cras euismod, miat vulputate placerat, ipsum lorem sollics vitae tortor.Curabitur vestibulum est et sem. Suspendisse malesuada,ante non vulputate sagittis, leo ante rhoncus diam, sedfermentum wisi est eu erat. In sit amet urna in sapienoCurabitur vestibulum est et sem. Suspendisse malesua-da, ante non vuante rhoncus diam, sed fermentum wisiest eu erat. In sit amet urna in sapien

STAD ANTWERPEN

www.antwerpen.be

0800|030303


Titels in SunRegular 25 punt.

STAD ANTWERPEN

www.antwerpen.be

0800|030303



STAD ANTWERPEN

www.antwerpen.be

0800|030303



Bodytekst in DTL Vanderkeere Regular min. 8 punt,leading is auto. habitant morbi tristique senectus etnetus et malesuada fames ac turpis egestas. Cras euis-mod, mi at vulputate placerat, ipsum lorem sollici-tudin risus, eu sagittis nunc risus vitae tortor.Curabitur vestibulum est et sem. Suspendisse male-suada, ante non vulputate sagittis, leo ante rhoncusdiam, sed fermentum wisi est eu erat. In sit ameturna in sapien oCurabitur vestibulum est et sem.Suspendisse malesuada, ante non vulputate sagittis,leo ante rhoncus diam, sed fermentum wisi est euerat. In sit amet urna in sapien

STAD ANTWERPEN

www.antwerpen.be

0800|030303


STAD ANTWERPEN

www.antwerpen.be

0800|030303

VOORSTEL STRATEGISCH MARKETING- EN COMMUNICATIEPLAN STAD ANTWERPEN pagina 40LDV /OneForOne | Rijnkaai 99 | 2000 Antwerpen | T 03 229 29 29 | F 03 229 29 30 | M: [email protected] | W: www.fansforbrands.com

pagina 41


STAD ANTWERPEN

www.antwerpen.be

0800|030303


STAD ANTWERPEN

www.antwerpen.be

0800|030303 STAD ANTWERPEN

www.antwerpen.be

0800|030303

VOORBEELD 1Hierbij zie je een layoutmet vrij veel bodytekst.Dit is gemakkelijk in tevullen door te tekstzone tevergroten.

Voor de titels bebruiken wehet lettertype Sun.Als bodytekst gebruiken weDTL Vanderkeere.Als de kleurzone onder detekst te licht is gebruikenwe de bodytekst in zwart.

VOORBEELD 2In dit voorbeeld is geenbodytekst.We plaaatsen de titels opeen gekleurd vlak, dit omde leesbaarheid te opti-maliseren.

VOORBEELD 3Bij deze layout gebruikenwe een titel in combinatiemet een ondertitel.

De layoutmogelijkhedenzijn onbeperkt en blijvenheel herkenbaar.

VOORBEELD 4Layout waarbij er twee tekstzones ontstaan. Eenvoor de titels, de anderevoor de bodytekst.

REDSTAR DESIGN


REDSTAR DESIGN


REDSTAR DESIGN


1. about me2. about Today3. our approach4. what we do5. about branding6. we work for7. selected cases8. how we work

THIS IS OUR STORY


Why Today?Today you define your tomorrow.

THIS IS OUR STORY


We are a strategic design agency with a clear focus and expertise in

creating and developing brands that last. Through strategy and design,

we help our clients build or transform their companies, brands or products.

We aim to be best in what we do, so every single project -big or small-

we take on, has to prove we make an actual difference for our clients.

We do so by combining bold ideas with a bright logic,

creating good design that’s good for business.

ABOUT TODAY

ABOUT TODAY

passion focusclarity

When a job,becomes a joy

We like things clear and simple

What we don’t do,makes us good at

what we do

strategydesign +

+ +


ABOUT TODAY

Tom AndriesCreative Partner

Mathias DelmoteManaging Partner

Mattilead designer

Jonathansenior designer

Louisstrategy

Jeroensenior designer

Joycejunior designer

Jonasproject manager

design strategy


1. our story2. about us3. our approach4. what we do5. about branding6. we work for7. selected cases8. how we work

THIS IS OUR STORY


OUR APPROACH

bold bright


Bold is about our open and no-nonsense relationship with our clients.

Bold is about having the courage to go for bold ideas which enable us to create distinctive design. Design that makes a difference.

OUR APPROACH

bold


Bright is about clear and smart thinking, about rational thought and sound judgment from our clients and us. Creating a bright logic that has effect.

We believe a bold & bright approach leads to good design and good business.

OUR APPROACH

bright



THIS IS OUR STORY


Brand strategyBrand values, mission & visionBrand ManifestoBrand Architecture

NamingFrom creation to legal check

Brand designBrand identity analysis, creation or adaptation

Print Branding Digital Branding Product Branding Branding Placesfrom stationery cross-device packaging concept store & office designto ad templates design and design signage systems

Brand implementation & managementImplementation strategybrand bible, brand guidelines, brand platform, brand review

WHAT WE DO



THIS IS OUR STORY


ABOUT BRANDING

product use social media

shopexperience

shopexperience

press article

event

campaign

CEO'sspeech

employee'sstory

branding

A brand identity is present in all you do.You can't control perception, but you can influence by maximizing coherence.


A brand identity is a toolbox with several building blocks, enabling you to make sure all brand touch-points add to one brand experience.

As brand touch-points are so diverse, this brand identity toolbox needs to allow for the right amount of flexibility without loosing recognition and coherence.

ABOUT BRANDING

logo

logo

colour

colour

type

type

photo

photo

...

...

FIX FLEX



THIS IS OUR STORY


WE WORK FOR

SPRINGLEVEND



THIS IS OUR STORY


1. Stad Leuven2. Brouwerij Haacht3. bpost4. Bel&Bo5. druglijn6. i.materialise

SELECTED CASES


Beknopte richtlijnenhuisstijl stad Leuven

Leuven.

Eeuwenoud,

springlevend.stad Leuven

vers ie januar i 20 0 8

OLD LOGO


NEW LOGO

SPRINGLEVEND


SPRINGLEVEND

Laore faccum cons endre magna aute feum ezrit est praesed diat.

SPRINGLEVEND



SPRINGLEVEND

TODAY



TODAY





TODAY



TODAY


TODAY


TODAY


TODAY



TODAY



TODAY


TODAY







THIS IS OUR STORY


HOW WE WORK

analyse define create implement inspire


HOW WE WORK


Inventory& criteria

CurrentIdentity &

competition


BrandArchitecture

Brand Values& Manifesto

HOW WE WORK



Buildingblocks &

applications

Concept& naming

HOW WE WORK



Follow-up

Strategy & planning

HOW WE WORK



Brand reviews& inspiration

sessions

Tools: guidelines, platform,…

HOW WE WORK



thank you.

THIS IS OUR STORY

?Brussels Airport

2006Provincie Antwerpen

2012Branding Today

2013

Brussels Airport2006

Provincie Antwerpen2012

Branding Today2013


This presentation and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. This presentation contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this presentation.

contact:

Tom Andries | Creative Partner+32 (0)496 08 66 [email protected]

Branding Today Koning Leopold-I-straat nr 183000 Leuven (B)

phone: +32 16414088 [email protected]

?Brussels Airport

2006Provincie Antwerpen

2012Branding Today

2013

Brussels Airport2006

Provincie Antwerpen2012

Branding Today2013

Date post:	20-Jun-2015
Category:	Design
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