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BRANDING trends and friends in 2009

Date post: 01-Nov-2014
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Brand management trends and tools for top performance. Adding SEO, CRM, Social media, Mobile and Local services to the mix creates a whole new layer to the business management workflow.
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© 2009 | BrandMover
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Page 1: BRANDING trends and friends in 2009

© 2009 | BrandMover

Page 2: BRANDING trends and friends in 2009

Give a brand a

customer and

you feed him

for a day.

© 2009 | BrandMover

Page 3: BRANDING trends and friends in 2009

Teach a brand to fish and you feed him for a Lifetime.

© 2009 | BrandMover

Page 4: BRANDING trends and friends in 2009

you can

SHARE & SELL

anything to

anyone

anywhere

anytime

almost FREE

© 2009 | BrandMover

Page 5: BRANDING trends and friends in 2009

CONNECT, EDUCATE, ENTERTAIN, GIVE to the RIGHT ONES

© 2009 | BrandMover

Page 6: BRANDING trends and friends in 2009

a rich BRANDING harvest

We all are more DEMANDING and INVOLVED

individually, socially, nationally and globally

We should be FLEXIBLE & RESPONSIBLE to all

economy, technology, eco, society CHANGES

© 2009 | BrandMover

Page 7: BRANDING trends and friends in 2009

real-world EXPERIENCE

The recession helps us to turn BACK TO THE ROOTS

real values, real (offline) relationships, organic life.

Semantic metadata, ROMANTIC poetry, NATURAL joy

less TV, more vitamins, instant, FRESH, green, FREE

mashed, customized, limited, hand made, eco…

TOUCH it, SMELL it, TASTE it.

© 2009 | BrandMover

Page 8: BRANDING trends and friends in 2009

Don't look for misery and recession

ARTS flourish. SPIRITS are lifting

NATURAL selection’s going on

The weak will fade away,

the strong will survive

AWD ahead, uphill.

© 2009 | BrandMover

Page 9: BRANDING trends and friends in 2009

where is

YOUR BRAND

today?

Is it still

AT THE TOP?

© 2009 | BrandMover

Page 10: BRANDING trends and friends in 2009

A BRAND NEW BUSINESS MANAGEMENT LAYER

EM

Enterprise Management

Strategic Planning, BI Stakeholder Relationships Quality Management

Knowledge & Innovation Information Systems Corporate Ethics

Enterprise Risk mng Social Responsibility Communications

CRM

Marketing, Sales & Support

Management

Research & Strategy Marketing Communication Event Management

Leads management Opportunity management Conversion Management

Sales Channels Sales Process Customer Support

DBM

Digital Brand Management

Trends & Research Web Systems & Services Content Management

Social Media Optimization Search Engine Optimization Search Marketing, PPC

Local, Global & Mobile Links, Popularity, Authority Blogs and Microblogging

Reputation Management Ranking & Top positioning Web Analytics, Scorecard

SCM

Supply Chain Management

Production Process Inventory & Infrastructure Project Management

Materials Management Quality Control & Inspection Industrial Designs

Disaster Management Purchase Process Transport Management

Energy Management Environment Management Outsourced Processes

FM

Financial Management &

Legal Compliances

Financial Accounting Cash & Investments Enterprise Costs

Investors & Lenders Accounts Receivables Accounts Payables

Legal Compliance Tax Management Dashboards & Reports

HR

Human Resources

Manpower Planning Compensation Management Security Systems

Training & Development Assignments & Performance Work Environment

© 2009 | BrandMover

Page 11: BRANDING trends and friends in 2009

SEO rulz!

HUGE SEO awareness and COMPETITION increase.

Almost any marketer tries to LEVERAGE SEO.

Companies recognize the NEED and VALUE

of DEDICATED STAFF to implement SEO.

Their smart outsourcing or in-house

moves will DRIVE BRAND SUCCESS.

If you aren’t found on Google, you’re not being found.

© 2009 | BrandMover

Page 12: BRANDING trends and friends in 2009

SEO consultants are

BOOKED UP for 2009

We were never so busy

Tools and scams are

everywhere, but it is

HOW YOU USE DATA

that really matters.

© 2009 | BrandMover

Page 13: BRANDING trends and friends in 2009

CONTENT is still the king

It's not only pages & links:

videos, news, articles, blogs,

wikis, images, tags & more

HD VIDEO is the number one tactic

that marketers will be focusing on.

If you’re not doing it, your competition will.

LOCAL & MOBILE search are more enjoyable,

productive and popular than ever before.

© 2009 | BrandMover

Page 14: BRANDING trends and friends in 2009

a new 361’ CRM engine

In such tough times, CRM strategies focus on the

hottest OPPORTUNITIES, IMPACT and flexibility

What’s the website DOING for your business?

What's the TCO and ROI? Any BAILOUT plan?

CONVERSIONS are what should be tracked

ADAPT to the changing SOCIAL CONSUMER

CONNECT the brand with the COMMUNITIES

UNLOCK your customer DATA to create VALUE

© 2009 | BrandMover

Page 15: BRANDING trends and friends in 2009

software > services > SaaS

Software and services enjoy solid growth

hardware spending is expected to decline.

Meet the consolidated SOCIAL ENTERPRISE.

Move to the CLOUDS for top brand PERFORMANCE.

OpenSource gets a boost. The choice is yours:

iPhone, Office ondemand, Google Apps, Sforce

When SaaS and datacenters are $10-$20/m,

Facebook and Twitter are business models,

there’s no better time to digitize our skills

We can instantly take our business on the road.

© 2009 | BrandMover

Page 16: BRANDING trends and friends in 2009

the COMMUNITY

SOCIAL MEDIA is not ‘cheap entertainment’

Adding it to the brand's media mix can’t

afford to loose sight of WHO THEY ARE

to KNOW our offline and online friends

and track the online success METRICS

With limited budgets, companies LISTEN to

millions suggestions, reviews, complaintsLooking luxurious seems emotionally wrong in 2009

© 2009 | BrandMover

Page 17: BRANDING trends and friends in 2009

IDENTITY = valueGetting creative with new fiction and

alphanumerical brand names is trendy

Market research & psychographics

try to get inside consumers’ heads.

In 2009, THE CUSTOMERS ARE

brand advisors, designers, advertisers,

CREATING products, concepts and ads

SHARING ideas in blogs and social networks.

The sky is the limit.

© 2009 | BrandMover

Page 18: BRANDING trends and friends in 2009

INNOVATION continues

Empowered by GPS and GeoIP, brands target

consumers in the right place, at the right time

DESIGN keeps products and services FRESH

improving SUSTAINABILITY & DIFFERENTIATION

making the world a BETTER place

Get the FIRST-MOVER advantage!Walking along a coffee, you get a coupon for a free donut to your latte.

© 2009 | BrandMover

Page 19: BRANDING trends and friends in 2009

advertising = PERFORMANCE

Brands compete on PRICE, EXPERIENCE

SERVICE, QUALITY and brand CONSISTENCY.

A global advertising growth of

15% is expected, 45% rise in video ads

20% growth in SEARCH marketing

REVISE operations and REMAIN competitive

GROW at the expense of competitors.

PERFORMANCE-based ads holding up

much better than banner ads.

Tired of keywords price inflation?

Go ORGANIC!

© 2009 | BrandMover

Page 20: BRANDING trends and friends in 2009

MOBILE | MoSoSo

GPS leads a seismic SHIFT for MOBILE phones:

COOL applications for LOCATION-based technology

SMARTphones SCAN product's barcodes in the shop

COMPARE prices on the web and scan visit cards

on the fair to import LEADS in your CRM

QUALITY over Quantity in relationships:

REAL-WORLD, MoSoSo interactions - polite and RESPONSIBLE

Reduced social NOISE, SANITIZED friends lists, Scam IMMUNITY

In your area there are people who

have or know something you need.

© 2009 | BrandMover

Page 21: BRANDING trends and friends in 2009

Questions?

Think positive.

No more excuses!

Let‘s do it!

© 2009 | BrandMover

Page 22: BRANDING trends and friends in 2009

Thank YOU!

See you at the top!

BrandMover22.2.2009

©

© 2009 | BrandMover


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