Ready?

so WHAT EXACTLY is a brand?

It’s a because peopleare emotional, intuitive beings.

IS

A Brand is a Collection of YourThoughts & Feelings About Your Experiences With It.

are INTANGIBLES

As Compared to Tangibles…

WHICH YOU CAN

SEE , HEAR, TOUCH,

TASTE or

SMELL

“What You Make People Feel is Just As Important As What You Make.” ~ BMW

Which car? Which Cell Phone?

This one? Or this one?

This one? This one?

Why not...

= r + dTRUST RELIABILITY DELIGHT

IT TAKES A VILLAGE TO BUILD A BRAND

EVERY BRAND STAND FOR SOMETHING ~ONE DIFFERENTIATING ATTRIBUTE.

WHEN YOUR COMPETITION ZIGS…

YOU ZAG