+ All Categories
Home > Internet > Branding with Internet

Branding with Internet

Date post: 15-Jul-2015
Category:
Upload: adittya-ishan
View: 806 times
Download: 0 times
Share this document with a friend
Popular Tags:
18
BRANDING with INTERNET
Transcript

BRANDINGwith

INTERNET

A case study on Jabong.com

selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other lifestyle products.

over 90000+ Products and

1000+ Brands.

carrying LATEST and

top INTERNATIONAL brands

Awareness Creation

Rich Media Experience

Scaling Up The Engagement

Catchy TVC

Catalog displaying infashion magazine

Called JUICE

Partnering with

Fashion weeks

#1#2

#3

Catchy new TVC from Jabong.com brings

forth the euphoria that shopping at

Jabong.com gives its customers, also

reinstates that Jabong.com is a one stop

fashion destination.

#1

The Juice is a part of Jabong.com’s expansion plans into

fashion content publishing. The Juice subscribers can

see all the catalogs of Jabong.com

#2

Partnership with

LAKME Fashion Week

#3

still JABONG.COM had to

ensure their reach over

230 millioninternet user in India

and took the help of

DISPLAY NETWORK

Reaching CORE target

across the internet

Using the assets such pictures,

videos for rich MEDIA campaign

#1

#2

#3

#4

Videos on YouTube

Post Ads on Google Plus

160% higher engagement rate than regular campaign

9% higher engagement rate on smartphone

20 sec spent on Ads on an average by the internet users

65% lower cost per engagement with 30% lower cost per

acquisition

Thank You


Recommended