Branding Your BusinessEstablishing Your Identity

Financial Support for The Texas Customized Self-Employment Project is provided by the Texas Council for Developmental Disabilities, with Federal funds* made by the United States Department of Health and Human Services, Administration on Developmental Disabilities.

*($112,704) (78%) DD funds; ($32,019) (22%) non-federal resources

BrandingBasics

• Branding is more important than a logo or a business card• Your brand is the community face of your business• Your brand represents the business’s mission, values, goals and

outcomes• Your brand is your businesses reputation in the community

The Care and Feeding of Your Business Brand

• When participating in community organizations, remember that your business’s brand is a reflection of you and the values of your business!

Organizational Branding:Care & Feeding

• Your brand is your mission statement and vision statement in action!

• Ask people to be part of your brand!

Organizational Branding:Care & Feeding

• Places to put your organizational logo and mission statement:• On all communications from your organization to community

members or partners• On all of your websites and newsletters• On t-shirts and all other products (pens, cups, etc.)