Branding Your Self Branding Your Self Through SEOThrough SEO

How to Leverage Key Words How to Leverage Key Words to Attract Attention to Attract Attention

Both On and Off the WebBoth On and Off the Web

SEOSEO

SSearch earch EEngine ngine OOptimizationptimization

Use particular Use particular phrase that other phrase that other people use to find people use to find information on the information on the webweb

Use that phrase Use that phrase within your site to within your site to draw more trafficdraw more traffic

SSocially ocially EEngaging ngaging OOpportunitiespportunities

Use particular Use particular phrase that other phrase that other people use when people use when meeting face to meeting face to faceface

Use that phrase Use that phrase within all marketing within all marketing to draw more to draw more people to youpeople to you

Purpose of MarketingPurpose of Marketing

Step One (RAC Step One (RAC Sales Process)Sales Process)

Attract attentionAttract attention Step TwoStep Two Build the Build the

relationship relationship Goal is:Goal is: Make a friendMake a friend Be asked backBe asked back

Where’s Your Market?Where’s Your Market?

What’s Your BrandWhat’s Your Brand

What do you do?What do you do? How do you How do you

differentiate differentiate yourself?yourself?

What do you want What do you want to be known as?to be known as?

How do you want as How do you want as clients?clients?

Why should people Why should people buy from you?buy from you?

Brand – Seth GodinBrand – Seth Godin

Noun:Noun: “A brand is the set of “A brand is the set of expectations, memories, stories and expectations, memories, stories and relationships that, taken together, relationships that, taken together, account for a consumer’s decision to account for a consumer’s decision to choose one product or service over choose one product or service over another. If the consumer (whether it’s a another. If the consumer (whether it’s a business, a buyer, a voter or a donor) business, a buyer, a voter or a donor) doesn’t pay a premium, make a doesn’t pay a premium, make a selection or spread the word, then no selection or spread the word, then no brand value exists for that consumer. ”brand value exists for that consumer. ”

BrandingBranding

Verb: “Are the Verb: “Are the authentic actions authentic actions to connect to those to connect to those expectations”expectations”

Leanne Hoagland-Leanne Hoagland-SmithSmith

KeywordsKeywords Your Golden Gate BridgeYour Golden Gate Bridge Connect brand to Connect brand to

branding to marketingbranding to marketing Reaffirm your credibilityReaffirm your credibility Enhance your Internet Enhance your Internet

presencepresence Create alignmentCreate alignment Eliminate inconsistenciesEliminate inconsistencies ““Marketing message Marketing message

niche”niche”

Secret to Key WordsSecret to Key Words

Think like your Think like your prospects, customersprospects, customers

Get our of your own Get our of your own wayway

Are they looking for Are they looking for Change management Change management

consultant? (The How)consultant? (The How) Increase productivity? Increase productivity?

(The What)(The What) Remove your bias Remove your bias

about any wordabout any word

How To Find Key WordsHow To Find Key Words

http://www.google.comhttp://www.google.com Set up a Google Account firstSet up a Google Account first Type in “Keyword Tool” in search boxType in “Keyword Tool” in search box https://adwords.google.comhttps://adwords.google.com By logging in to your Google By logging in to your Google

Account, you have more “search Account, you have more “search results” for your keywordresults” for your keyword

Keyword Research Keyword Research GuidelinesGuidelines

Create a spread sheet with potential Create a spread sheet with potential keywordskeywords

Include “long tail key words”Include “long tail key words” Search on Google with and without Search on Google with and without

quotesquotes Check keywords on a regular basisCheck keywords on a regular basis Monitor your resultsMonitor your results 30 to 90 days30 to 90 days

Sustainability ConsultantSustainability Consultant

KeywordKeyword Global Global SearcSearchh

Local Local SearcSearchh

No “ “No “ “ With “ With “ ““

Sustainable Sustainable practices in practices in businessbusiness

1,3001,300 720720 6,460,0006,460,000 30,00030,000

Define Define sustainabilitysustainability

5,4005,400 1,9001,900 17,800,0017,800,0000

29,40029,400

What is a What is a sustainability sustainability consultantconsultant

2828 1616 4.670.0004.670.000 99

Sustainability Sustainability ConsultantConsultant

2,4002,400 880880 1,560,0001,560,000 152,000152,000

Activity #1Activity #1

Identify one key word for your nicheIdentify one key word for your niche Determine Google searchesDetermine Google searches Determine Google search resultsDetermine Google search results Find a key word with under 50,000 Find a key word with under 50,000

resultsresults Use Key Word Worksheet #01Use Key Word Worksheet #01

Activity #2Activity #2

Write down your response to the Write down your response to the question “What do you do?”question “What do you do?”

Integrate one key word into itIntegrate one key word into it Check emotional marketing value at Check emotional marketing value at

www.aminstitute.comwww.aminstitute.com Revise until message is engaging and Revise until message is engaging and

creates a “tell me more” responsecreates a “tell me more” response Use What Do I Do worksheet #02Use What Do I Do worksheet #02

Let’s Share & BrainstormLet’s Share & Brainstorm

Share your resultsShare your results How can we help How can we help

each other improve each other improve our brands?our brands?

Article writingArticle writing Commenting on Commenting on

blogsblogs Social MediaSocial Media SpeakingSpeaking And…And…

Activity #3Activity #3

Upon returning home:Upon returning home: Write 2-5 articles or blog postings Write 2-5 articles or blog postings

with your key word or key wordswith your key word or key words Post regularly weekly, every few Post regularly weekly, every few

daysdays Create one video using your keywordCreate one video using your keyword Use Key Word Marketing Goal Use Key Word Marketing Goal

Worksheet #03Worksheet #03

About About ADVANCED SYSTEMSADVANCED SYSTEMSUnlocking Results in People,Unlocking Results in People,

Processes and StrategiesProcesses and Strategies

Are you tired of being crazy busy with the current status Are you tired of being crazy busy with the current status quo?quo?

Have you spent thousands on your strategies and Have you spent thousands on your strategies and frustrated by your inability to increase sales?frustrated by your inability to increase sales?

Do you know for sure that you have the right people in Do you know for sure that you have the right people in the right seats using the right talents for the right the right seats using the right talents for the right results?results?

ADVANCED SYSTEMS’ADVANCED SYSTEMS’ clients have experienced clients have experienced sustainable business results including increase salessustainable business results including increase sales

Call 219.759.5601 main or 219.508.2859 mobile CDTCall 219.759.5601 main or 219.508.2859 mobile CDT Visit www.processspecialist.com Visit www.processspecialist.com www.increase-sales-coach.com blogwww.increase-sales-coach.com blog

About Leanne Hoagland-Smith, About Leanne Hoagland-Smith, M.S.M.S.

Chief Results Officer for Chief Results Officer for ADVANCED SYSTEMSADVANCED SYSTEMS

Published AuthorPublished Author Business ColumnistBusiness Columnist National SpeakerNational Speaker Certified in DISC, Values, AI, EQCertified in DISC, Values, AI, EQ Consultant and CoachConsultant and Coach Twitter - @CoachLeeTwitter - @CoachLee Linked In: Linked In: linkedin.com/in/leannehoaglandsmithlinkedin.com/in/leannehoaglandsmith Facebook: facebook.com/#!/CoachLeanneFacebook: facebook.com/#!/CoachLeanne

Personal Motto:Personal Motto: Change Change your words; improve your your words; improve your resultsresults