Branding Yourself And Your Businessbuilding a brand that can adapt and thriveDAVID YARDE SEVENALITY
T w e e t ! @ s t u d i o 4 0 4 d e s i g n
Who am i
CO-FOUNDER SEVENALITY
ORGANIZER UX ORLANDO CO-ORGANIZER WORDPRESS ORLANDO
@dsmy/@sevenal ity
IT ISN’T YOUR LOGO, OR YOUR WEBSITE. It’s a reflection of an existing set of facts about your company, your audience, your values and what you stand for.
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@dsmy/@sevenal ity
64%shared values as the main reason they have a relationship with a brand
$41 billionU.S. brands are losing approximately each year due to poor customer service.
48%of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.
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WHY ISN’T EVERYONE DOING IT?
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It takes time, equity, experience and the determination to see things through.
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Opportunity is missed by most people because it is dressed in overalls and looks
like work.Thomas A. Edison
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ADDITIONALLY, IT REQUIRES US TO BE ATTUNE TO THE NEEDS OF OTHERS VS THE NEEDS OF
OURSELVES.
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PERSONAL BRANDING ACTIVITY 7 MINUTES
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_________ is designed to _________. It helps solves the issues of _________, _________ and
_________ for _________, and _________ by _________.
WHAT’S YOUR STORY? WHY DO YOU EXIST? WHY SHOULD I CARE?
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@dsmy/@sevenal ity
VERBAL COMMUNICATIONin person, over the phone, or via online meeting.
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WRITTEN COMMUNICATION
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PERSONAL AND PROFESSIONAL DEVELOPMENT
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DOES THIS OPPORTUNITY ALLOW ME TO GROW AS AN INDIVIDUAL?
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“WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE THEN, IS NOT AN ACT BUT A
HABIT.”
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Leadership offers an opportunity to make a difference in someone's life,
no matter what the project is. - Bill Owens
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THE IMPORTANCE OF CONTRACTS AND PROJECT TRANSPARENCY
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USING SEO PLUGINS TO IMPROVE YOUR BRAND.
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FACEBOOK AND YOUR BRAND.
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RESEARCH YOUR AUDIENCE
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FOLLOW THE DATA
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SETTING THE STAGE FOR THE NEXT PROJECT
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ANYTHING WORTH DOING, IS WORTH DOING RIGHT.
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THANK YOU!
Twitter: @sevenality / @dsmy Or check us out online at sevenality.com