Branding yourself and your research in social

media

Lars Juhl Jensen

identity

who you are

how others see you

who am I?

sequence analysis

protein networks

de Lichtenberg, Jensen et al., Science, 2005

drug repurposing

Campillos, Kuhn et al., Science, 2008

group leader

developer

cofounder

presentation style

many slides

(mostly blank)

my brand

why?

“no time for that”

exponential growth

information overload

filter failure

social media

trust network

relevant information

answers to questions

collaborators

jobs

time investment

what?

“nothing to share”

do research

get results

(mostly negative)

journal clubs

read papers

(some interesting)

give presentations

go to conferences

organize meetings

teach courses

ask questions

answer questions

plenty to share

who?

your audience

general public

science communication

journal editor

other scientists

showcase your research

academia

research & development

Google

where?

“too many options”

not about technology

all about people

blogs

opinions

results

RSS feeds

follow blogs

sharing links

discussions

Facebook

Google+

twitter

SlideShare

share presentations

Q&A forums

ask the experts

(show you are one)

how?

be open

be positive

be you

thank you!