7/23/2019 Brandix Lanka -IT Competitive Advantage

1/12

Ecg|ntx je Arcd|ctl Wt|dhlw. \`hulrwhtx je Gjnjioj

Orc`dh Nc`mc ; Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal 3

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Orc`dh Nc`mc; Bjq ht |wld

H`ejricthj` Tlgb`jnjax cw c ilc`w je

Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal

W|oihttld ejr tbl e|nehnnil`t je rls|hrlil`tw cw Arj|v Cwwha`il`t ejr

tbl ijd|nl Wtrctlahg H`ejricthj` Wxwtliw c`d Ic`calil`t

Ox Luc` Vctbhrct`l

7/23/2019 Brandix Lanka -IT Competitive Advantage

2/12

Ecg|ntx je Arcd|ctl Wt|dhlw. \`hulrwhtx je Gjnjioj

Orc`dh Nc`mc ; Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal ?

Cowtrcgt

H` tjdcxw o|wh`lww gj`tlt tbl gj`glvtw je W|wtch`cohnhtx c`d GjivlththulCduc`tcal crl ickjr ejgcn vjh`tw h` ijdlr` wtrctlax Vrjvlrnx ejrild gjrvjrctl

wtrctlahlw qhnn hivrjul icrmlt vjwhthj`h`a l`conh`a l`tlrvrhwlw tj w|ruhul cach`wt

gjivlththj` nj`alr c`d cgbhlul arlctlr arjqtb c`d vrjehtcohnhtx

Gjivlththul cduc`tcal gc` ol uhlqld h` tlriw je c` cduc`tcal julr gjivlthtjrw ach`ld

ox jeelrh`a g|wtjilrw w|vlrhjr ucn|l. ox ilc`w je lhtblr ox njq vrhglw jr ox arlctlr

ol`lehtw Tj jeelr w|gb ucn|lw jrac`h{cthj`w wbj|nd qjrm wicrtlr c`d wtcx gjivlththul

tj vrjuhdl rlwvj`wl ejr dx`cihg g|wtjilr dlic`dw. jeelrh`a `lq c`d olttlr vrjd|gtw

Qjrmh`a wicrtlr ilc`w tbct tbl o|wh`lww `lldw tj ol cahnl tj tcml cduc`tcal je `lq

jvvjrt|`hthlw c`d gj|`tlrcgt gjivlththul tbrlctw

H` bhw gj`trjulrwhcn v|onhgcthj` @hgm A Gcrr "?667( w|aalwtld tbct h` ijwt gcwlw HT

djlw`t dlnhulr gjivlththul cduc`tcal. whivnx olgc|wl lulrxj`l cgglwwlw tbl w cil

tlgb`jnjax c`d htw hw olh`a |wld tbl wcil qcx @jq HT hw k|wt c gjiijdhtx jr |thnhtx. c

wgl`crhj eht cw h` c jee tbl wblne v|rgbcwl

Tbl v|rvjwl je tbhw rlwlcrgb c`d c`cnxwhw vcvlr hw tj cwwlw tbl dlarll ct qbhgb Orc`dh

Nc`mc ntd bcw cgbhluld gjivlththul cduc`tcal tbrj|ab HT Cetlr h`tlruhlqh`a GHJ

"Ic`jk Vhnhictcncqql(c`d GTJ "Uhulm Cacrqcn( nluln rlvrlwl`tcthulw erji Orc`dh

c`d ox tbrj|ab c`cnxwhw je rlwlcrgb dj`l ox h`d|wtrx lvlrtw ql olnhlul HT gc` ol

|wld cw ilc`w je ach`h`a gjivlththul cduc`tcal Tbhw wt|dx e|rtblr ltl`dw tj bjq

Orc`dh cgbhluld gjivlththul cduc`tcal c`d bjq ht bcw o|hnt wtc`dcrdw tj w|wtch` ht

julr c nj`a vlrhjd je thil

J|r ich` cra|il`t ocwl ejr tbhw qjrm hw tbct jrac`h{cthj`w i|wt crthg|nctl o|wh`lww c`d

HT wtrctlahlw tj ejri c` hdlcn eht HT |wcal cw qcw h` tbl 3886w hw julr. HT*HW vrjglww

ic`calil`t rlvrlwl`tw tbl `lt lrc je gjrvjrctl gjiv|th`a

7/23/2019 Brandix Lanka -IT Competitive Advantage

3/12

Ecg|ntx je Arcd|ctl Wt|dhlw. \`hulrwhtx je Gjnjioj

Orc`dh Nc`mc ; Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal 7

3.6H@T_JD\GTHJ@

33 Orc`dh h` c O|wh`lww Vlrwvlgthul

Orc`dh Nc`mc Nhihtld hw tbl wh`anl ncralwt lvjrtlr je cvvcrlnw h` Wrh Nc`mc ejr tbl

ncwt ehul xlcrw qhtb c` c``|cn t|r`julr lglldh`a \W$ 756 ihnnhj` Tbl gjivc`x

w|vvjrtld ox julr ?1 ic`|ecgt|rh`a ecghnhthlw h` Wrh Nc`mc c`d wtrctlahgcnnx njgctld

h`tlr`cthj`cn wj|rgh`a jeehglw

Orc`dh c`d icmh`a vjwhthul dhwtrho|thj`cn hivcgt lic`cth`a erji lvjrt nld

h`d|wtrhcnh{cthj`Ht bcw gj`trho|tld tj h`grlcwl tbl njgcn ucn|l cddhthj` je ic`|ecgt|rld

acril`tw tbrj|ab tbl w|vvnx je rcq ictlrhcnw c`d jtblr h`v|tw qblrl ht bcw oll`lwthictld tbct julr

7/23/2019 Brandix Lanka -IT Competitive Advantage

4/12

Ecg|ntx je Arcd|ctl Wt|dhlw. \`hulrwhtx je Gjnjioj

Orc`dh Nc`mc ; Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal 4

Ht qcw ct tbhw thil cggjrdh`a tj Ir Vhnhictcncqql Orc`dh ic`calil`t tbj|abt qbl`

gjivcrh`a jtblr jrac`h{cthj`w qbhgb gjivrhwlw je tbl wcil HT rlwj|rglw "Gjiv|tlrw.

Wlrulrw. Wjetqcrl. Lvlrtw( qbhgb vlrejri tbl wcil e|`gthj` h` tbl wcil qcxw. tj

cgbhlul gjivlththul cduc`tcal wjiltbh`aw bcw tj gbc`al jtblrqhwl Orc`dh wbj|nd dj

wjiltbh`a dheelrl`t tbc` tbl wtc`dcrd `jri

37 Gbc`al h` Ejg|w

Orc`dh GLJ c`d ojcrd nluln rlvrlwl`tcthulw rls|hrlil`t qcw tbct ht `lldld tj

h`w|nctl htwlne erji o|wh`lww l`uhrj`il`t gbc`alw. c`d cnwj Orc`dh child tj ol tbl

vhj`llr h` tbl h`d|wtrx h` tlriw je htw HT |wl qhtbh` tbl Cwhc` acril`t ic`|ecgt|rh`a

wlgtjr Ht bjvld tj olgjil tbl aj)tj orc`d ejr jtblr ejrlha` acril`t dlwha`lrwOrc`dh qcw ejg|wh`a j` altth`a dlcnw erji ls|hwhtl orc`dw w|gb cw Cric`h. A|ggh.

c`d Vrcdc Tj rlcgb w|gb c wtc`dcrd tjv llg|thulw t|r`ld tj tblhr HT. h` bjq ht gc` vncx

c ickjr vcrt h` tbl gjivc`x rlk|ul`cthj` Tbl gjivc`x GHJ c`d ojcrd nluln HT

llg|thulw rlwvj`dld. tbl jrac`h{cthj` bcd tj ol wbcvld tj olgjil ijrl gjivltl`t ct

rlwvj`dh`a tj gbc`al Ht qcw dlghdld Orc`dh gjjvlrctl HT h`ercwtr|gt|rl `lldld tj ol

ijrl cahnl

?.6G_LCTH@A TBL GJIVLTHTHUL CDUC@TCAL

?3 Gjjvlrctl Wtrctlax Tjv Ic`calil`t Nluln

Cggjrdh`a tj Acrt`lr "?662( Tbl s|lwthj` tj cwm hw. Gc` HT dlnhulrx jrac`h{cthj`w

gnjwl tbl acv j` o|wh`lww lvlgtcthj`w ox qjrmh`a bcrdlr h` tbl qcx tblx bcul dj`l h`

tbl vcwt: Tbl c`wqlrhw c rlwj|`dh`a @j tj illt o|wh`lww dlic`dw ejr bhablr nlulnw

je vlrejric`gl c`d cuchncohnhtx qbhnl cddh`a wlruhglw c`d rld|gh`a gjwtw. HT bcw tj

ijdlr`h{l Acrt`lr "?662( e|rtblr lvnch`w tbct HT ijdlr`h{cthj` hw c gjivnltl

julrbc|n je tbl g|nt|rl je HT qhtb tbl wvlghehg ajcn je dlulnjvh`a c vjrtejnhj je

vrjglwwlw tbct qhnn l`conl HT tj rld|gl tbl acv j` h`grlcwh`a o|wh`lww dlic`dw Tblrl

i|wt lhwt c wlt je vrjglwwlw tbct qhnn w|vvjrt wlruhgl cww|rc`gl

7/23/2019 Brandix Lanka -IT Competitive Advantage

5/12

Ecg|ntx je Arcd|ctl Wt|dhlw. \`hulrwhtx je Gjnjioj

Orc`dh Nc`mc ; Cgbhluh`a c`d W|wtch`h`a Gjivlththul Cduc`tcal