TUESDAY 18TH SEPTEMBER 2018

09:00 - 16:30

PINSENT MASONS, LONDON, UNITED KINGDOM

BRANDS MASTERCLASS

INTRODUCTIONMasterclass Introduction

More than ever, brands are at the heart of the business of sport. The iSportconnect Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business.

The iSportconnect Masterclass on 18th September will bring together brands and rights holders in a friendly and confidential atmosphere to learn about sports partnerships and brand development.

Join colleagues old and new to discuss the hot issues of today and get ahead of the challenges of tomorrow. The debate will be stimulating and the networking opportunities second to none.

What makes our Masterclass events special?

- Events are invitation-only, open exclusively to top level executives

- Events follow Chatham House Rule, allowing discussions to remain confidential

- Limited to 150 delegates, the networking value of our events is unparalleled

09:00 - Registration & Arrival Tea and Coffee

PROVISIONAL AGENDA

09:45 - Introduction from iSportconnect and Pinsent Masons

10:30 - Panel 1: Embracing Transformational Tech

New technology is mega-changing the brand landscape with huge opportunities in data-driven sports marketing. Chatbots that talk to fans and consumers can bypass social media platforms to communicate directly through messaging apps. Real-time feedback and machine learning can help brands personalize products and services, while computerized algorithms setparameters to keep digital channels aligned with their values. A new economy ofmicro-transactions via blockchain appears to be around the corner How can brands and their sports partners work together to make the most of all the new tech that keeps on coming? Which tech matters most and which will have an impact fastest? Where are the challenges?

12:15 - Panel 2: Brands & The eSports Phenomenon

As the exploding hotspot of engagement for millions of young people, there’s no question that eSports is the next big thing. It’s already a big thing with annual revenues expect to top $1.5 billion. How are brands finding their way into the market and how will traditional sports be affected? Will eSports become head-on competition or a useful platform to engage kids? Will betting brands take a leading role?

10:00 - Presentation by Hookit

11:45 - Presentation: How LaLiga Energizes Partnerships

11:15 - Networking Break

14:15 - Panel 3: Making New Deals & Making Them WorkHow are brands changing the way they look at sports partnerships? How do they evaluatepotential new properties and what do they want from established partners? Are data andanalytics everything, and which metrics really matter most? Where do the social mediaplatforms fit in? What’s the new thinking in activation? How can sports innovate to benefit theirpartners?

13:45 - Presentation by Spotify

15:30 Networking Drinks Reception

15:00 - Closing Remarks & End of Masterclass

13:00 - Networking Lunch

ARJOON BOSEMarketing Head UK & Northern Europe -Häagen-Dazs, Nature Valley and Fibre

LARS LAMADÉHead of Sponsorship, Europe & Asia

GERHARD FOURIEDirector of Marketing and Brand Strategy

DANIEL ROSSOMONDOHead of Global Media & Business Development

SARAH KIEFERDirector of Business Marketing, EMEA

JAMES WRIGHTManaging Director - Hawkshead & Aber Falls Whisky

2018 BRANDS MASTERCLASSTUESDAY 18TH SEPTEMBER 2018CONFIRMED SPEAKERS

NICOLA ROSAXR Strategy Lead

BRENT BARRYHead of eSports

MO FADLHead of eSports

ELLIE NORMANDirector of Marketing & Communications

DYLAN HOLMANSenior Brand Marketing Manager

GRÉGORY BOLLEHead of Global Partnerships and Marketing

DOMINIC WOLZSPONSORSHIP DIRECTORTAG HUER

NUALA WALSHHEAD OF GLOBAL MARKETINGSTANDARD LIFE

FIONA TAAGHEAD OF GLOBAL SPONSORSHIPSDHL

JAMES YOUNGHEAD OF PARTNERSHIPS LUCOZADE SPORT

RORY ANDERSON CEO12BET

FERRAN SORRIANOCHIEF EXECTUIVE OFFICERCITY FOOTBALL GROUP

GUY-LAURENT EPSTEINMARKETING DIRECTORUEFA

GERHARD FOURIEDIRECTOR OF MARKETING AND BRAND STRATEGYASTON MARTIN

Sir Martin SorrellCHIEF EXECUTIVE OFFICER WPP

DANIELLE ATKINSVICE PRESIDENT BRAND & MARKETINGKODAK

PREVIOUS SPEAKERS

PETER GUTIERREZCEOINTERCARABAO

JIM SHEARERBRAND DIRECTORMOLSON COORS

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RSVP

If you would like to reserve your place at the Brands Masterclass, please contact Chloe McCombie at chloe@isportconnect.com.

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