Brands as publishers

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Brands as publishers


uk client list


Journalism


Supermarkets

ASDA Sainsbury’s Waitrose


When you don’t own the platform

Sprint gives free phonesto Manson Aflac’s duck of doom Shit!


The Publishers

Training agencies and brands to produce ‘BuzzFeed’ style stories.

The Onion’s brand content unit. Clients include Microsoft, Dove, EA Sports and Hilton Hotels.

Vice’s in-house agency. Clients include Intel, Levi’s, Garnier and Palladium.

Virtue Onion Labs BuzzFeed


Dog Stories


Dog Stories


The platforms

Provides brands with licensed content from renowned publishers.

Connects brands with content creators. Helps create virtual editorial teams.

Offers writer recruitment and management; workflow tools; analytics.

Skyword Contently NewsCred


Pepsi Pulse


Pepsi Pulse


Brands doing it right

Red Bull American Express Google


- Creating communities

- Put the brand at the centre of the

audience’s lives

- Relevant to brand and

audience

- Helps put audience needs at

the forefront of the content

- Created in-house or by agencies

- Audience ahead of products

Crowdsourced content

Brand Content

Brands as publishers

Curated content


Brands as broadcasters

Date post:	21-May-2015
Category:	Business
Upload:	davestanden
View:	158 times
Download:	0 times

Brands as publishers

Business