Date post: | 28-Jan-2015 |
Category: |
Social Media |
Upload: | brandwatch |
View: | 106 times |
Download: | 0 times |
2
Agenda
© 2014 Brandwatch | www.brandwatch.com
– Our Metrics– Cutting through the noise– Telling a story
3
Metrics
© 2014 Brandwatch | www.brandwatch.com
4
Metrics• Impact Score• Twitter Metrics• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
5
Metrics• Impact Score
– Score given to mentions, authors, and sites that reflect how much it has been seen and shared.
– Comprised of 2 factors:• How much potential a mention has to be seen• How much a mention has been viewed, shared, or retweeted.
– The Impact metric is still in beta, and, as such, we would love your feedback!
• Twitter Metrics• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
6
Metrics• Impact Score• Twitter Metrics
– Retweets– Reach Score– Tweets– Following– Followers– Influence– Impressions– Outreach– User Role– Verification– Account Type– Gender– Profession– Interest– Author Location
• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This© 2014 Brandwatch | www.brandwatch.com
7
Metrics• Impact Score• Twitter Metrics
– Retweets
– Reach Score• The sum of the influence of the author and all tweeters who have retweeted the tweet.
– Tweets– Following– Followers
– Influence• A normalized score based upon the amount that others interact with an author or their content.
(Kred)– Impressions
– Outreach• Level based metric based upon the amount a user RTs, @reply, or follows other users. (Kred)
– User Role– Verification– Account Type– Gender– Profession– Interest– Author Location
• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This© 2014 Brandwatch | www.brandwatch.com
8
Metrics• Impact Score• Twitter Metrics• Page Type
– News– Blog– Forum– Video– Twitter– General– Review– Image– Facebook
• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
9
Metrics• Impact Score• Twitter Metrics• Page Type• Site Visitor Metrics (Provided by Google Display Planner)
– Visitors/Month– Avg. Visits– Avg. Pages– Avg. Time (min)– % Male– % Female
• MozRank• Backlinks• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
10
Metrics• Impact Score• Twitter Metrics• Page Type• Site Visitor Metrics• MozRank (Provided by SEOmoz)
– Reflects the importance of a web page.– Pages increase the MozRank by the number and quality of other pages that link to them.
• Backlinks (Provided by SEOmoz)– The number of external links pointing to a website.– This can be a good indicator of the quality of the website.
• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
11
Metrics• Impact Score• Twitter Metrics• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This
© 2014 Brandwatch | www.brandwatch.com
6 mentions / 3 are neutral / 2 are positive / 1 is negative
difference = positive - negative ( or 2 – 1) = 1sum = positive + negative ( or 2 + 1) = 3net sentiment = (difference / sum) * 5 = ( or (1 / 3) * 5) = 1.666… = 1.7
Example:
12
Metrics• Impact Score• Twitter Metrics• Page Type• Site Visitor Metrics• MozRank• Backlinks• Net Sentiment• People Talking About This (Provided by Facebook)
– The number of unique users who have created a “story” about a page in a seven day period.
© 2014 Brandwatch | www.brandwatch.com
13
Cutting Through the Noise
© 2014 Brandwatch | www.brandwatch.com
14
Telling a Story
© 2014 Brandwatch | www.brandwatch.com