Date post: | 20-Jun-2015 |
Category: |
Social Media |
Upload: | brandwatch |
View: | 303 times |
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Using Brandwatch for Competitor Benchmarking
Alyssa Edelman /Brandwatch
Lou Perseghin /Chatterblast Media
Agenda
• Mention Volume
• Page Types
• Custom Categories
• ChatterBlast Case Study
#brandwatchtips © 2014 Brandwatch.com | 2
How do you benchmark your brand…
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…when you have a lot of competitors?
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tarte
Mention Volume
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Query Groups
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Add a Chart
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Filter and Change View
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Mention Volume Across Brands Over Time
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Horizontal Bar Chart for Relative Share of Voice
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Share of Voice Pie Chart
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Page Types
#brandwatchtips © 2014 Brandwatch.com | 12
Filter and Change View
#brandwatchtips © 2014 Brandwatch.com | 13
Understanding Social Across Page Types
#brandwatchtips © 2014 Brandwatch.com | 14
Custom Categories
#brandwatchtips © 2014 Brandwatch.com | 15
Create Categories
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Set Up Rules
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Filter and Change View
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Benchmarking Product Conversation Across Brands
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ChatterBlast Case Study
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Client Profile – Brandywine Realty Trust
• Large, privately owned commercial real estate developer and property manager
• Owns, leases, and manages an urban, town center, and suburban office portfolio
• PA, NJ, DE, MD, DC, TX, CA
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Goals
• Understand how their company & developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
• Be aware of competitor and peer developments
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Approach
• Consolidate social accounts
#brandwatchtips © 2014 Brandwatch.com | 23
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
#brandwatchtips © 2014 Brandwatch.com | 24
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
#brandwatchtips © 2014 Brandwatch.com | 25
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
#brandwatchtips © 2014 Brandwatch.com | 26
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
#brandwatchtips © 2014 Brandwatch.com | 27
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
#brandwatchtips © 2014 Brandwatch.com | 28
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
#brandwatchtips © 2014 Brandwatch.com | 29
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
#brandwatchtips © 2014 Brandwatch.com | 30
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
#brandwatchtips © 2014 Brandwatch.com | 31
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
#brandwatchtips © 2014 Brandwatch.com | 32
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
#brandwatchtips © 2014 Brandwatch.com | 33
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
#brandwatchtips © 2014 Brandwatch.com | 34
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
• Be aware of competitor and peer developments
#brandwatchtips © 2014 Brandwatch.com | 35
Approach
• Consolidate social accounts
• Understand how their company and developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
• Be aware of competitor and peer developments
#brandwatchtips © 2014 Brandwatch.com | 36
Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
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