Description:
The potential of China as a market has attracted attention from brand managers in all industries around the world. With this in mind, WPP has commissioned the first ever BrandZ Top 50 Most Valuable Chinese Brands ranking. The BrandZ rankings are the only in the world to combine financial data with primary research data. Spanning 19 different categories, the Top 50 Most Valuable Chinese Brands ranking reflects the diversity of leading brands in the Chinese economy, and represents a total value of US$280 billion, equivalent to just over 5 percent of the Chinese economy.
