Branson CVB 2016 Sales Guide

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Contents

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Welcome

Marketing

Leisure Group Sales

Meetings & Conventions

Sports

Digital

Payment Policy

1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE 1

WelcomeDear Branson Tourism Partner,

We are excited to share, for the first time ever, a comprehensive guide of advertising and sponsorship opportunities available through your Branson Convention & Visitor’s Bureau. The Branson CVB offers many ways to engage all tourism industry partners by delivering im-pactful, results-driven advertising to enhance your company’s own marketing efforts. The 2016 Sales Guide delivers a complete look at the offerings for the upcoming year, allow-ing local business to better plan, budget and allocate marketing resources. Our focus to cre-ate a more robust return on investment for our community partners starts with this guide. Please take a moment to review the partnership options for 2016, note the options that best fit your business and start planning today on how to grow your business in Branson. Thank you for all that your business and employees do for Branson and its many visitors. We look forward to joining you for a very successful 2016!

Sincerely,

Jeff Seifried

2 2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com

Ad Size Rate

Full Page - 8.375”w x 10.875”h $5,613

Half Page (H) - 7.5”w x 4.875”h $2,876

Half Page (V) - 3.625”w x 10”h $2,876

Quarter Page - 3.625”w x 4.875”h $1,453

Eighth Page - 3.625”w x 2.375”h $736

Premium Positions Rate

Inside Front Cover $6,735

Facing Inside Front Cover $6,735

Inside Back Cover $6,735

Facing Inside Back Cover $6,456

Single Page, Editorial Well $6,456

Two-page spread, Editorial Well $13,599

Official 2017 Branson Vacation Guide

The Official Branson Vacation Guide delivers the best shows, attractions, activities, accommodations and moreto interested travelers. • Published: November 2016 • Print Circulation: 300,000* annually • Distributed: January 2017 • Ad Close Date: October 2, 2016 • Materials & Payment Due: October 2, 2016 • Ad listing forms available at http://data.explorebranson.com • Submit Materials to: www.hightail.com/u/2016BVG or email to [email protected] • Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637 *Subject to change

Marketing™

2016 Sales Guide

IN PARTNERSHIP


Marketing™

2016 Sales Guide

Rate

$1500 from industry partner; CVB will match $1500.

2016 Asset Sharing Program

The shared asset cooperative program will provide a con-sistent level of high quality, professional photography at a reduced cost to industry partners, in conjunction with a buy down from the CVB. • Three sessions will be available in 2016. The CVB will provide $1,500 for each of three shoots, and the selected partners will be responsible for $1,500 in matching dollars. • Applicants can choose either a Spring/Summer, Fall or Christmas shoot. • Selected partners may choose the option of including talent in the shoot, but partners will be responsible for coordinating. • Partners will be responsible for any props associated with the shoot. • A professional photographer will be selected by the CVB for the shoots. • Shoot dates are subject to availability of photographer, and will be decided in coordination with selected partners, the CVB, and the photographer. • A set amount of shots will be professionally edited and finished by the photographer. • Selected partners and the CVB will have unlimited rights and usage of the final photography shot for their business or organization. • The CVB will invoice selected partners for their portion of the shoot expenses at least 60 days prior to the shoot. If payment is not received 30 days before the scheduled shoot, applicant will forfeit the opportunity to participate.

• Application Due: March 31, 2016 • Application form available at http://data.explorebranson.com • Partners will be selected by April 14, 2016 • Contact: Kristiana Dunn Email: [email protected] Phone: 417-334-4084 ext. 330


2017 Group Tour & Reunion Planner

The Group Tour & Reunion Planner is the key publication for the CVB’s Leisure Group Sales Department promoting group travel to Branson. Businesses may purchase a listing to promote their product and/or service to groups requesting information to plan a group trip to Branson.

Print and electronic versions are used as primary sales collateral for all group types including motor coach, church groups, affinity groups, student groups, family, class and military reunion groups.

• Published: September 2016 • Print Circulation: 5,000* annually • Distributed: December 2016 • Listing forms available at http://data.explorebranson.com • Materials & Payment Due: August 3, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305 *Subject to change

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Listing Rate

$300

Leisure Group Sales™

2016 Sales Guide


2017 Student Activity Guide

The Student Activity Guide is the key publication for the CVB’s Leisure Group Sales Department promoting student and youth travel to Branson. Businesses may purchase two different sizes of listings to promote their product and/or service to student and youth groups requesting information to plan a group trip to Branson.

Print and electronic versions are used as primary salescollateral for student groups. A printed guide will be mailed to all SYTA Tour Operators.

• Published: August 2016 • Print Circulation: 5,000* annually • Distributed: August 2016 • Listing forms available at http://data.explorebranson.com • Materials & Payment Due: April 8, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305 *Subject to change

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Ad/Listing Size Rate

Full Page - 5.5”w x 8.5”h $1,450

Quarter Page - 5”w x 1.87”h $450

Back Cover - 5.5”w x 8.5”h $2,995


2016 Sales Guide


2017 Travel Agent Commission Guide

The Travel Agent Commission Guide is designed to feature Branson lodging and travel packagers only.

Those business types must offer a simplified commission structure or net rates on product booked thru the travel agent such as rooms only or a complete customizedvacation package that include rooms, shows and attractions.

A complimentary listing in the guide is available for Branson lodging and travel packagers providing travel agents with commission rates or net rates. Somerestrictions may apply.

• Published: September 2016 • Print Circulation: 3,000* annually • Distributed: September 2016 • Listing forms available at http://data.explorebranson.com • Materials Due: June 1, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305 *Subject to change


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2016TRAVEL AGENT

COMMISSION GUIDE

Listing Rate

Complimentary (restrictions apply).


2016 ABA Branson Breakfast Show Sponsorship Louisville, KY

The CVB will sponsor a Tour Operator Breakfast inLouisville, KY, 2016. Branson sponsors and 450 touroperators in one room for breakfast and Branson entertain-ment! Breakfast is scheduled for Monday, January 11th.

Sponsor Receives:• Company name on ABA registration insert that goes into tour operator bags • Listed as a sponsor on sign at Branson booth • Listed as a sponsor on program on breakfast tables • Listed as a sponsor in an e-mail invitation sent to all ABA registered tour operators

• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: November 13, 2015 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305

Sponsorship Rate

$1,000


2016 Sales Guide


2016 SYTA Branson Breakfast ShowSponsorship - Orlando, FL

The CVB will sponsor a tour operator breakfast inOrlando, FL. Branson sponsors and 200 tour operators in one room for breakfast and Branson entertainment!Breakfast is scheduled for Saturday, August 20th.

Sponsor Receives:• Company name on SYTA registration insert that goes into tour operator bags • Listed as sponsor on sign at the Branson booth • Listed as a sponsor on program on breakfast tables • Listed as sponsor in SYTA advertisement

• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: April 1, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305

Sponsorship Rate

$800


2016 Sales Guide


2016 Travel South Domestic Closing Night Event Sponsorship - Winston-Salem, NC

As the host city for Travel South in 2017, the CVB willsponsor the closing night event at Travel South onTuesday, March 8, 2016 in Winston-Salem, NC.

“Enjoy the Trip on Route 66”All roads lead to Missouri with an evening filled with award-winning entertainment, specialty cocktails, prized Missouri wines and delicious cuisine. In one amazing evening experience the enjoyment and surprises offered by America’s mother road of adventure. Share food, fun and festivities with your Missouri friends as we celebrate the 2017 Travel South Showcasein Branson!

Sponsor Receives:• Company name on Travel South registration insert that goes to all delegates • Listed as sponsor on signage and program at the event • Listed as sponsor in an email invitation sent to all registered delegates for Travel South

• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: December 7, 2015 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305

Sponsorship Rate

$800


2016 Sales Guide


8th Annual Professional Travel Planner FAM April 19-22, 2016

The CVB hosts an annual FAM tour for qualified touroperators and travel agents from around the US andCanada. These travel buyers are treated to a three night, four day Branson itinerary that highlights lodging, shows, attractions, dining, sightseeing and more. This eventincludes scheduled business trade session appointments for Branson sellers, as well as networking meals with the tour operators and travel agents.

This event includes many benefits to you and your company. For a complete list of benefits please see the Branson Sellers Registration Form available at data.explorebranson.com

• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: March 11, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305

Registration Rate

$300


2016 Sales Guide


10th Annual Music Director FAMJune 21-24, 2016

The CVB hosts an annual FAM tour for Music Directors from across the US. These music educators experience a three night, four day Branson itinerary that highlights lodging, shows, attractions, dining and sightseeing just for student and youth groups. Many of these music directors are looking for student performance and educationalopportunities in Branson. This event includes business trade session appointments with Branson sellersregistered for the event as well as networking meals with music directors.


• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: May 20, 2016 • Submit Materials to: [email protected] • Sales Contact: Lenni Neimeyer Email: [email protected] Phone: 417-334-4084 ext 305

Registration Rate

$300


2016 Sales Guide


12th Annual Military Reunion PlannersConference - August 8-11, 2016

The CVB hosts an annual FAM tour for qualified MilitaryReunion Planners from across the US. These militaryreunion planners experience a three night, four dayBranson itinerary that highlights lodging, shows, attractions, dining and sight seeing for military groups.This eventincludes business trade session appointments with Bransonsellers registered for the event as well as networking meals with the planners.


• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: June 24, 2016 • Submit Materials to: [email protected] • Sales Contact: Julie Peters Email: [email protected] Phone: 417-334-4084 ext 317

Registration Rate

$300


2016 Sales Guide


Meeting, Convention & Sports Guide

This important tool will be distributed to meeting planners and sports organizers through sales follow-up, tradeshows and other direct mail marketing opportunities. 2,000 publi-cations will be printed. An electronic version is also e-mailed to prospective clients and is featured onExploreBransonMeetings.com & ExploreBransonSports.com.

Advertisers have the opportunity to provide detailed infor-mation about their property or attraction including photos, meeting space, number of hotel rooms and other amenities.

Listing forms will be available at data.explorebranson.com. These forms will provide information for photos, copy and other details needed and the listing ad will then be created by the Branson CVB. Oncecomplete, advertisers will have an opportunity to make one round of changes and/or approve.

• Published: June 2016 • Print Circulation: 2,000* bi-annually • Distributed: July 2016 • Materials & Payment Due: March 31, 2016 • Submit Materials to: [email protected] • Sales Contact: Deborah Cohen Email: [email protected] Phone: 417-243-2106 *Subject to change

Ad/Listing Size Rate

Half Page (H) $374

Full Page $632

Two Page Spread $1,121

Four Page Spread $2,041

Meetings & Conventions™

2016 Sales Guide


Meeting & Convention Video Sponsorships

There are five opportunities to showcase your property’s 1-2 minute video on the meeting & convention home page of ExploreBranson.com. This opportunity allows meetingplanners the chance to experience a virtual site inspection of your hotel or venue. These opportunites are for hotels and venues who can accommodate large meeting groups of 300 or more.

Showcase your hotel or venue to meeting plannersexploring meeting options in Branson.

Cost includes production of video and can be used on your own website for promotional purposes.

First right of refusal will be offered to previous advertisers.

• Inquire By: December 31, 2015 • Contact: Deborah Cohen Email: [email protected] Phone: 417-243-2106

Meetings & Conventions

Sponsorship Rate

$1000

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2016 Sales Guide


Welcome Bag Sponsorship

The Branson CVB is offering the opportunity to providepromotional items or literature in the 20,000-25,000welcome bags distributed to Meeting & Convention Groups, Military & Family Reunions, Motor Coach Groups, Church Groups, RV Caravans, Car and Motorcycle Rallies and so much more. To ensure this promotional offer has tremendous value, it is being limited to the first ten businesses that sign up by the deadline. By limiting the number of participants, we guarantee you will have maximum exposure to promote your business.

• Inquire By: December 1, 2015 • Contact: Erika Jernigan Email: [email protected] Phone: 417-243-2111

Sponsorship Rate

$2,500

Meetings & Conventions™

2016 Sales Guide


Advertising Options Rate

30 second video, 10+ times $1,500

30 second video, 30+ times $2,500

NAIA Video Streaming

Reach the athletes, families and friends of the NAIADivision II Men’s Basketball National Championship via the NAIA Network.

The NAIA Network is the exclusive home of all live video streaming of 16 NAIA National Championships. The DivisionII MBB Championship has brought in an average of 4,900unique viewers in each of the past 3 championships, whichranks in the top 3 of all NAIA Championships.

Your 30 second commercial will run for a minimum of 10 or 30 times throughout the week of the tournament via video streaming on the NAIA Network (www.naianetwork.com).

• 30-second video (provided by sponsor)

• Materials & Payment Due: Friday, January 29, 2016 • Submit Materials to: [email protected] • Sales Contact: Terra Alphonso Email: [email protected] Phone: 417-243-2124

Limited: Only two (2) of each opportunity available.

Sports™

2016 Sales Guide


Welcome Bags – Sports Events

The Branson CVB is excited to announce that we have an opportunity for you to promote your business in welcome bags distributed to athletes, their families and fans!

Include your message in our exclusive welcome bag inserts. Present the participants with a discount offer, introduce a social media campaign, or simply advertise your services. You could even develop a special item that would allow you to track ROI.

Sponsors receive the first opportunity to have representa-tives at sports event welcome tables.

Welcome bag inserts will be included in 10,000 welcome bags that will be distributed to visitors while in town for sporting events.


Sponsorship Rate

$1,000

Sports™

2016 Sales Guide


Divas Half Marathon and 5K Sponsorships

As a race producer with over 15 years of experience in the participant sports industry, the staff at Continental Events is at the forefront of sports sponsorship activation. They spe-cialize in strategic activation to help your business maximize its sponsorship investment.

The 2015 Divas® Half Marathon & 5K in Branson hosted a total of 1,523 participants of which 99% were female. This event brought 1,078 participants from beyond a 60-mile radius with approximately 1,731 family and friends, gen-erating 1,653 room nights, contributing an approximate $1,069,855.08 in direct economic impact and $1,604,782.63 in indirect economic impact.

Various sponsorships available. Contact Terra Alphonso for specific opportunities.


Sponsorship Rate

Varies based on goals of the business and brand activation.

Sports™

2016 Sales Guide


ExploreBranson.com Native Ads

Formatted advertorial text and pictures in the same font/style asExploreBranson’s editorial content.Very limited availability – three spots on ExploreBranson.com will rotate among up to six advertisers per page.

• Single, horizontal photograph (no logos or other artwork) • Headline • Body copy click-through URL

• Dimensions: 120w x 106h at 72 DPI JPEG format, less than 10KB in size • Headline: Up to 26 characters Body: Up to 200 characters

• Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637

Native Ad Rate

Lodging & Attractions $600 per month

Shows $400 per month

Dining, Golf, Outdoors and Shopping $200 per month

Digital™

2016 Sales Guide

IN PARTNERSHIP


ExploreBranson.com Banner Ads

300 x 250 partner-supplied banner ads appear onExploreBranson.com and influence users as they seek informationduring travel planning. Three ads appear per page. All ad impressions are run of site.

•300w x 250h (JPEG, GIF or SWF; can include animation, but no sound or video.Animation can loop, but entire loop should be 10 seconds or less.) • Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637

Package Total Net Cost Per Quarter Total Impressions

Bronze $270 15,000

Silver $425 25,000

Gold $750 50,000

Platinum $1,350 100,000

Digital™

2016 Sales Guide

IN PARTNERSHIP


Digital

Listing Rate

$125 per month

™

2016 Sales Guide

IN PARTNERSHIP

ExploreBranson.com Sponsored Listing

Find your business at the top of the business listing section, beforeregularly alphabetized listings. Unlimited availability. • Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637


ExploreBranson.com Sponsored Event

Find your event at the top of the event listing section, before the date ascending listings. • Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637

Digital

Sponsored Event Rate

$250 per month, per event

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2016 Sales Guide

IN PARTNERSHIP


Explore Branson Email Newsletter

Reach a highly qualified list of Branson visitors with the Explore Branson Newsletter. Sent every month, the revamped newsletter is a great channel to announce upcoming events, timely deals or push visitors to your website.

• Featured Sponsor (1 available per month): Premium position. Receive maximum exposure with a large callout that links directly to your website. • Banner Ad (3 available per month): Feature your business prominently with a tile ad placement strategically within the eNewsletter content. • Deals & Packages (3 available per month): Drive conversions by advertising a special deal or package and set your business apart from the competition.

• Featured Sponsor: 160w x 98h photo (single photo, no logos or collages) Headline up to 18 characters. Text paragraph up to 35 words. Link URL (can contain tracking code) • Banner Ad: 180w x 150h (JPEG or GIF, no animation) • Link URL (can contain tracking code) • Deals & Packages: Headline up to 40 characters. Sentence form test description up to 20 words. Link URL (can contain tracking code).

• Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637

Digital

Package Rate

Featured Sponsor $1,000 per month

Banner Ad $300 per month

Deals & Packages $250 per month

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2016 Sales Guide

IN PARTNERSHIP


Explore Branson Niche Email Newsletter

Reach a highly qualified niche list of Branson visitors with our Explore Branson Newsletter. Be the only advertiser featured.

Email Newsletter Size: 600w x 100h

• Live Shows (March) • Golf (April) • Family Attractions (May) • Outdoor Adventure (June) • Sales Contact: Douglas Veach Email: [email protected] Phone: 913-951-0258, Mobile: 913-963-1637

Digital

Niche Newsletter Rate

$1,000 per month

IN PARTNERSHIP™

2016 Sales Guide


Payment PolicyPayments are due when contracts are received. Contracts without payment will be held until payment is received. Advertising and sponsorship opportunities may be forfeited if payment is not received with contract. Opportunities are secured only with completed contract and payment. All deadlines are firm.

If you require an invoice please email Gloria Roberts at [email protected] request, an invoice will be prepared and emailed to you within three business days. The easiest and quickest way to make your payment is on the Branson Convention and Visitors Bureau portal: http://portal.explorebranson.com/cvb-payments

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Branson CVB 2016 Sales Guide

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