Brant Cooper - How to become lean corporate entrepreneur

LEAN INNOVATION

digital is transforming the

world…

competition is everywhere…

customers are more agile than we

are…

our systems and structures are

based upon the industrial age

so, go “INNOVATE”!(right?)

© Moves the Needle All rights reserved

ENTERPRISE INNOVATION MAP

CULTURAL TRANSFORMATION

CONTINUOUS IMPROVEMENT

INCREMENTAL INNOVATION

BREAKTHROUGH INNOVATION

PRODUCT FEATURES MARKETING STRATEGY TACTICS

BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE

NEW TECH/PRODUCTS, EXISTING MARKETS

NEW MARKETS, EXISTING PRODUCTS

NEW GO-TO-MARKET

NEW INTERNALSERVICES

INVENTION

NEW PRODUCT, NEW MARKET

NEW BUSINESS MODELS


CORECULTURE

CHANGE MANAGEMENT

GOVERNANCE

LEADERSHIP

M&A / VENTURE CAPITAL

whose job is

“innovation”?

Discover, create and deliver NEW VALUE.

the challenge is not so much about breakthrough innovation…

as it’s about innovating the business itself.


ENTERPRISE INNOVATION MAP


CONTINUOUS IMPROVEMENT

INCREMENTAL INNOVATION

BREAKTHROUGH INNOVATION

PRODUCT FEATURES MARKETING STRATEGY TACTICS

BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE

NEW TECH/PRODUCTS, EXISTING MARKETS

NEW MARKETS, EXISTING PRODUCTS

NEW GO-TO-MARKET

NEW INTERNALSERVICES

INVENTION

NEW PRODUCT, NEW MARKET

NEW BUSINESS MODELS


CORECULTURE

CHANGE MANAGEMENT

GOVERNANCE

LEADERSHIP

M&A / VENTURE CAPITAL

Everyone has a

customer

ENTREPRENEURIAL SPIRIT

SEARCHEXECUTEOn the known In the unknown

Measure tasks Measure impact


WHAT IS LEAN?

LEAN: Elimination of waste in producing value (Customer, problem, solution known)

LEAN INNOVATION: Elimination of waste in discovering new value (Customer, problem, solution unknown)


LEAN INNOVATION


3 E’s OF LEAN INNOVATION

E

Understanding our customers deeply; their pains, passions and

desires. Developing insights.

EMPATHY

E

Translating insights into action. Reducing risks through

assumption testing.

EXPERIMENTATION

E

Making decisions quickly based on insights and actual customer

behavior.

EVIDENCE

LEAN INNOVATION IN PRACTICE


VALUE STREAM DISCOVERY

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

Startups • Don’t know what value to create • For whom • Or steps to execute

Hypothesize • Customer Behavior • Business Activity • How to measure

VALUE STREAM DISCOVERY


“Growth is what happens between bottlenecks.”

VALUE STREAM DASHBOARD


150 15 5 3 3 2 1behavior metric

Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral

activity Keynotes Content LinkedIn Webinar Referrals

Sales email Sales call Reference Collateral

Send proposal Negotiation Onsite visit

Kickoff call Pre-work doc High touch

Impact bootcamp Accelerator Coaching

Impact Co-create case study

Lead Magnet Tools

Case Studies


LEAN INNOVATION LEADERSHIP

Equip people with the skills and mindset to act like entrepreneurs.

EDUCATEBuild the systems and

mechanisms that support employees’ entrepreneurial

action.

ENABLETransform the culture so the

discovery and creation of new value is business-as-usual.

EMPOWER


educate • Standardized curriculum • Abilities assessments • Identifying cultural barriers • Entrepreneurial toolkit


enable • Operational support • Experiment infrastructure • Incentives framework • Idea pipeline management


empower • Communications • “Creating space” • Mentor vs Manage


CREATING INNOVATION CULTURE HERO’S JOURNEY

Run 1st Experiment

LittleSupport

Small Impact

Business Revolts

Big Impact

Cultural Transformation

Let Down


common obstacles • Where do I start? • Resistant culture • YOU CAN’T DO THAT! • No time! No resources! No $! • Fear of failure • “Not my job”


overcoming obstacles • Can’t overcome obstacles until

you run into them • Form a team, run an experiment • Invite operations to participate • Preach investment as insurance • Fail small, to not fail big • Pitch evidence, not ideas


Creating Innovation Culture • Common language that starts from

the top • Leverage those that already do it • Everyone gets entrepreneurial spirit • Leadership walks the talk • Apply Value Stream to the change • Start small, think big • It’s fun!


An organization's ability to learn, and translate insight into action rapidly, is the ultimate competitive

advantage.

LEAN INTO CHANGE

THANK YOU!www.MovesTheNeedle.com [email protected] @brantcooper download: http://muvz.me/intracnf

mailto:[email protected]?subject=

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Date post:	18-Jan-2017
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