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Bravuris 4x4 Agenda Brand 4x4 market Technical highlights Product launch.

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Bravuris 4x4Agenda

Brand

4x4 market

Technical highlights

Product launch

Brand

Bravuris 4x4 BrandHistory

1924 Manufacture of Wellington boots in Czechoslovakia under the name Bata

1934 Start of tyre production for the company's own fleet of vehicles, because of the high cost of importing tyres

1945 Bata, Rubena and Mitas, the three leading Czech tyre manufacturers, mergeto form the BARUM company

1967 The first radial tyres are produced in Zlín

1992 Barum Otrokovice and Continental AG form the joint venture 'Barum Continental s.r.o.'

1997 Barum tyres are actively sold throughout Western Europe

2004 The brand begins to expand internationally outside Europe

1972 Start of production at the new tyre plant in Otrokovice

Bravuris 4x4

BATA

MITAS

RUBENA

The name Barum was created in 1945 through the merger of the three largestCzech tyre manufacturers.

BrandOrigins of the name

Bravuris 4x4

Barum tyres were developed specifically for high mileage performance, combined with very balanced driving characteristics.

The attractive purchase price is achieved through extremely efficient high-tech tyre production in one of Europe's most modern factories.

The outstanding balance between price and performance is what gives the Barum brand its strong and expanding market position in the budget segment.

The brand claim summarises this philosophy in a clear statement: 'Good tyres. Good deal.'

BrandPhilosophy

Bravuris 4x4

Quality shoppers: quality-orientated

Bargain hunters: price-orientated

With good tyres at an attractive price, Barum appeals to a steadily increasing target group looking for good quality and economy - Smart Shoppers.

Smart Shoppers: price/performance-orientated

Barum target group

BrandTarget group

4x4 market

Bravuris 4x4

4% 4%

92%

4%

4x4 marketUse of Sport Utility Vehicles

BravurisThe ideal tyre for driving on the road and in light off-road conditions.

As 96% of all SUVs are never usedin harsh off-road conditions, the Bravuris 4x4 offers the bestperformance for the majority ofSUV drivers.

Harsh off-road conditions

Light off-road conditions

Road

Road and light off-roadconditions 96%

Harsh off-road conditions

Bravuris 4x4

20% 80%

4x4 marketApplication area

Off-road20%

On the road80%

Application area - roads / motorways

Technical highlights

Bravuris 4x4 Technical highlightsBraking

Feature

Large sturdy tread blocks in the shoulder

Latest tread compound for best grip in the wet

High stiffness with improved support for the tread blockswhen braking

Better interlocking with the road surface

High safety and short braking distance on wet and dryroads

Benefit

Effect

Bravuris 4x4 Technical highlightsNoise and comfort

Different numbers of tread blocks in the shoulder andcentral section

Optimum subdivision of the tread blocks through sipes

The peaks in the noise ranges of the tyre shoulder andcentre are at different frequencies, keeping the total noise low

Optimised layout of sipes to smooth out noise peaks

Increased driving comfort

No annoying tyre noises when travelling

Feature

Benefit

Effect

Bravuris 4x4 Technical highlightsAquaplaning

4 wide circumferential grooves in the tread, plus open lateral shoulder grooves

Large volume of grooves in the tread centre

The water remaining on the wet road is efficiently channelled away to the side and the front

Any residual water is picked up by the tread

Very effective protection from aquaplaning on straight roads and particularly in bends

Feature

Effect

Benefit

Bravuris 4x4 Technical highlightsMileage performance

Extra-flat tyre contour

Optimised tread blocks for even stiffness

Wear-resistant tread compound

Even ground pressure distribution without peaks in load

Reduced slip in the ground contact patch

Even, low tread wear

High mileage performance, long service life

Feature

Benefit

Effect

Bravuris 4x4 Technical highlightsHandling

Sturdy tyre design

Tread compound with high grip potential;stiff tread pattern

The tyre responds immediately to steering movements,whilst still remaining good-natured in its handling

High safety during critical steering manoeuvres on wetand dry roads

Feature

Benefit

Effect

Bravuris 4x4 Technical highlightsTread Wear Indicator

The S-TWI indicates a remaining tread depth of 3 mm.

To maintain safety in the wet (and avoid aquaplaning), tyres should be changed when the remaining tread depth is down to 3 mm.

If the tyre is worn down to the S-TWI, this is a clear sign that the tyre should be changed.

Please note: This summer TWI (S-TWI) is in addition to the TWI specified by law.

Bravuris 4x4 Technical highlightsSidewall design

Technicalinformation

Combined noise andwet grip certification

Product nameSize

Website addressBrand with logo

UTQG ratings

Safety notice

Speed Symbol

DOT identification

Bravuris 4x4

Bravuris 4x4 (= 100)

90

70

50

100

Technical highlightsPerformance comparison with competitors

Braking on dry roads

Mileage performance

Traction - sand Longitudinalaquaplaning

Lateralaquaplaning

Rolling resistance

Traction - grass, wet

Braking on wet roads

Competitor 1Competitor 2

Bravuris 4x4 Technical highlightsSummary

Extra-flat tyre contour;optimised tread blocks;wear-resistant tread compound

Low tyre noise;noise peaks are smoothed out

High mileage performance, long service life

Large, sturdy tread blocks in the shoulder; tread compound with high grip potential;stiff tyre design

Different numbers of tread blocks in the shoulder and central section;optimised sipe arrangement

High tread block stiffness

Better interlocking with the road surface

Even ground pressure distribution, reduced slip,even, low tread wear

High safety during critical steering manoeuvres, plus short braking distances on wet and dry roads

A comfortable ride,no annoying tyre noise

Feature Effect Benefit

Product launch

Bravuris 4x4

265/70R16 112H TL Bravuris 4x4245/70R16 107H TL Bravuris 4x4235/70R16 106H TL Bravuris 4x4225/70R16 102H TL Bravuris 4x4215/70R16 100H TL Bravuris 4x4265/70R15 112H TL Bravuris 4x4205/70R15 96T TL Bravuris 4x470

225/75R16 104T TL FR Bravuris 4x4185/75R16 92T TL Bravuris 4x4245/75R15C 109/107T Bravuris 4x4235/75R15 109T TL XL Bravuris 4x475

205/80R16 104T TL XL Bravuris 4x480

31X10.50R15LT 109S TL FR Bravuris 4x4

255/55R18 109V TL XL FR Bravuris 4x455

235/60R18 107V TL XL FR Bravuris 4x4

235/60R16 100H TL Bravuris 4x460

235/65R17 108V TL XL FR Bravuris 4x4

255/65R16 109H TL Bravuris 4x4

215/65R16 98H TL Bravuris 4x465

Product launchSize range

Size rangeSERIES

Inch size

Size rangeSERIES

Bravuris 4x4 Product launchDimensions, market launch, availability

Market coverage

18 sizes May – July 2011)

Availability

66% theoretical market coverage in the 4x4 summer segment* (replacement)

*Speed Indices S-V

No. of items19

Dimensions

Speed Symbols S / T / H / V

Nominal tyre width185 - 265 mm

Series80 – 55

Rim diameter (in inches)15" – 18"

Bravuris 4x4

205/80R16 104T TL XL Bravuris 4x4Ford Ranger, LR Defender, Mitsubishi L200, Toyota Hilux

235/75R15 109T TL XL Bravuris 4x4Chrysler Jeep Cherokee, Hyundai Galloper / Terracan,Mitsubishi L200, Nissan Terrano, Nissan Pickup

245/75R15C 109/107T Bravuris 4x4Toyota Hilux, Mazda Drifter, Ford Ranger

185/75R16 92T TL Bravuris 4x4Lada Niva (old model)

225/75R16 104T TL FR Bravuris 4x4Jeep Cherokee, Isuzu Trooper, Kia Sorento, LR Defender,MB M-Klasse, Mitsubishi Pajero / L200

205/70R15 96T TL Bravuris 4x4Lada Niva (new model), Honda CR-V / HR-V, Kia Sportage,LR Freelander, Suzuki Vitara

265/70R15 112H TL Bravuris 4x4Hyundai Galloper, LR Defender, MB G-Klasse,Mitsubishi Pajero, Nissan Patrol, Opel Frontera, Toyota Land Cruiser

215/70R16 100H TL Bravuris 4x4Citroen C-Crosser, Mitsubishi Outlander, Opel Antara,Peugeot 4007, Suzuki (Grand) Vitara, Toyota RAV-4

225/70R16 102H TL Bravuris 4x4Jeep Wrangler, Hyundai Santa Fé, LR Defender, Mazda Tribute,Mitsubishi L200, Suzuki Grand Vitara, Toyota Hilux, Volvo XC90

235/70R16 106H TL Bravuris 4x4Jeep Cherokee, LR Defender / Discovery II, Mazda Tribute,Nissan Pathfinder / Terrano II, VW Touareg

Product launchSizes / Vehicles*

* Sizes to be introduced in 2011

Bravuris 4x4

245/70R16 107H TL Bravuris 4x4Jeep Grand Cherokee, Kia Sorento, Mitsubishi Pajero Sport,Nissan Pathfinder, Opel Frontera, VW Touareg

265/70R16 112H TL Bravuris 4x4MB G-Klasse, Mitsubishi Pajero / L200, Nissan Patrol,Toyota Land Cruiser

215/65R16 98H TL Bravuris 4x4Honda CR-V, Kia Sportage, LR Freelander, Mitsubishi Pajero,Nissan Qashqai / X-trail, Suzuki Vitara, VW Tiguan

255/65R16 109H TL Bravuris 4x4LR Discovery, MB G-Klasse, Nissan Pathfinder, Toyota Hilux

235/65R17 108V TL XL FR Bravuris 4x4Audi Q5, BMW X5, Jeep Cherokee, Hyundai Santa Fé,LR Freelander / Range Rover Sport, MB M-Klasse,Porsche Cayenne, Volvo XC90 / XC60, VW Touareg

235/60R16 100H TL Bravuris 4x4Toyota RAV-4, Suzuki Grand Vitara, Hyundai Tucson

235/60R18 107V TL XL FR Bravuris 4x4Audi Q5 / Q7, Hyundai Santa Fé, LR Freelander 2, Nissan Murano,Volvo XC90, VW Touareg

255/55R18 109V TL XL FR Bravuris 4x4Audi Q7, BMW X5, Kia Sorento, LR Discovery II /Range Rover Sport, MB M-Klasse, Porsche Cayenne, VW Touareg

31X10.50R15LT 109S TL FR Bravuris 4x4Mitsubishi L200, Jeep Wrangler / Grand Cherokee, Ford Explorer,Hyundai Santa Fé

Product launchSizes / Vehicles*

* Sizes to be introduced in 2011

Bravuris 4x4 Monti Tire LLC

THANK - YOU FOR YOUR ATTENTION!


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