Date post: | 14-Dec-2015 |
Category: |
Documents |
Upload: | sienna-roberds |
View: | 219 times |
Download: | 0 times |
Bravuris 4x4 BrandHistory
1924 Manufacture of Wellington boots in Czechoslovakia under the name Bata
1934 Start of tyre production for the company's own fleet of vehicles, because of the high cost of importing tyres
1945 Bata, Rubena and Mitas, the three leading Czech tyre manufacturers, mergeto form the BARUM company
1967 The first radial tyres are produced in Zlín
1992 Barum Otrokovice and Continental AG form the joint venture 'Barum Continental s.r.o.'
1997 Barum tyres are actively sold throughout Western Europe
2004 The brand begins to expand internationally outside Europe
1972 Start of production at the new tyre plant in Otrokovice
Bravuris 4x4
BATA
MITAS
RUBENA
The name Barum was created in 1945 through the merger of the three largestCzech tyre manufacturers.
BrandOrigins of the name
Bravuris 4x4
Barum tyres were developed specifically for high mileage performance, combined with very balanced driving characteristics.
The attractive purchase price is achieved through extremely efficient high-tech tyre production in one of Europe's most modern factories.
The outstanding balance between price and performance is what gives the Barum brand its strong and expanding market position in the budget segment.
The brand claim summarises this philosophy in a clear statement: 'Good tyres. Good deal.'
BrandPhilosophy
Bravuris 4x4
Quality shoppers: quality-orientated
Bargain hunters: price-orientated
With good tyres at an attractive price, Barum appeals to a steadily increasing target group looking for good quality and economy - Smart Shoppers.
Smart Shoppers: price/performance-orientated
Barum target group
BrandTarget group
Bravuris 4x4
4% 4%
92%
4%
4x4 marketUse of Sport Utility Vehicles
BravurisThe ideal tyre for driving on the road and in light off-road conditions.
As 96% of all SUVs are never usedin harsh off-road conditions, the Bravuris 4x4 offers the bestperformance for the majority ofSUV drivers.
Harsh off-road conditions
Light off-road conditions
Road
Road and light off-roadconditions 96%
Harsh off-road conditions
Bravuris 4x4
20% 80%
4x4 marketApplication area
Off-road20%
On the road80%
Application area - roads / motorways
Bravuris 4x4 Technical highlightsBraking
Feature
Large sturdy tread blocks in the shoulder
Latest tread compound for best grip in the wet
High stiffness with improved support for the tread blockswhen braking
Better interlocking with the road surface
High safety and short braking distance on wet and dryroads
Benefit
Effect
Bravuris 4x4 Technical highlightsNoise and comfort
Different numbers of tread blocks in the shoulder andcentral section
Optimum subdivision of the tread blocks through sipes
The peaks in the noise ranges of the tyre shoulder andcentre are at different frequencies, keeping the total noise low
Optimised layout of sipes to smooth out noise peaks
Increased driving comfort
No annoying tyre noises when travelling
Feature
Benefit
Effect
Bravuris 4x4 Technical highlightsAquaplaning
4 wide circumferential grooves in the tread, plus open lateral shoulder grooves
Large volume of grooves in the tread centre
The water remaining on the wet road is efficiently channelled away to the side and the front
Any residual water is picked up by the tread
Very effective protection from aquaplaning on straight roads and particularly in bends
Feature
Effect
Benefit
Bravuris 4x4 Technical highlightsMileage performance
Extra-flat tyre contour
Optimised tread blocks for even stiffness
Wear-resistant tread compound
Even ground pressure distribution without peaks in load
Reduced slip in the ground contact patch
Even, low tread wear
High mileage performance, long service life
Feature
Benefit
Effect
Bravuris 4x4 Technical highlightsHandling
Sturdy tyre design
Tread compound with high grip potential;stiff tread pattern
The tyre responds immediately to steering movements,whilst still remaining good-natured in its handling
High safety during critical steering manoeuvres on wetand dry roads
Feature
Benefit
Effect
Bravuris 4x4 Technical highlightsTread Wear Indicator
The S-TWI indicates a remaining tread depth of 3 mm.
To maintain safety in the wet (and avoid aquaplaning), tyres should be changed when the remaining tread depth is down to 3 mm.
If the tyre is worn down to the S-TWI, this is a clear sign that the tyre should be changed.
Please note: This summer TWI (S-TWI) is in addition to the TWI specified by law.
Bravuris 4x4 Technical highlightsSidewall design
Technicalinformation
Combined noise andwet grip certification
Product nameSize
Website addressBrand with logo
UTQG ratings
Safety notice
Speed Symbol
DOT identification
Bravuris 4x4
Bravuris 4x4 (= 100)
90
70
50
100
Technical highlightsPerformance comparison with competitors
Braking on dry roads
Mileage performance
Traction - sand Longitudinalaquaplaning
Lateralaquaplaning
Rolling resistance
Traction - grass, wet
Braking on wet roads
Competitor 1Competitor 2
Bravuris 4x4 Technical highlightsSummary
Extra-flat tyre contour;optimised tread blocks;wear-resistant tread compound
Low tyre noise;noise peaks are smoothed out
High mileage performance, long service life
Large, sturdy tread blocks in the shoulder; tread compound with high grip potential;stiff tyre design
Different numbers of tread blocks in the shoulder and central section;optimised sipe arrangement
High tread block stiffness
Better interlocking with the road surface
Even ground pressure distribution, reduced slip,even, low tread wear
High safety during critical steering manoeuvres, plus short braking distances on wet and dry roads
A comfortable ride,no annoying tyre noise
Feature Effect Benefit
Bravuris 4x4
265/70R16 112H TL Bravuris 4x4245/70R16 107H TL Bravuris 4x4235/70R16 106H TL Bravuris 4x4225/70R16 102H TL Bravuris 4x4215/70R16 100H TL Bravuris 4x4265/70R15 112H TL Bravuris 4x4205/70R15 96T TL Bravuris 4x470
225/75R16 104T TL FR Bravuris 4x4185/75R16 92T TL Bravuris 4x4245/75R15C 109/107T Bravuris 4x4235/75R15 109T TL XL Bravuris 4x475
205/80R16 104T TL XL Bravuris 4x480
31X10.50R15LT 109S TL FR Bravuris 4x4
255/55R18 109V TL XL FR Bravuris 4x455
235/60R18 107V TL XL FR Bravuris 4x4
235/60R16 100H TL Bravuris 4x460
235/65R17 108V TL XL FR Bravuris 4x4
255/65R16 109H TL Bravuris 4x4
215/65R16 98H TL Bravuris 4x465
Product launchSize range
Size rangeSERIES
Inch size
Size rangeSERIES
Bravuris 4x4 Product launchDimensions, market launch, availability
Market coverage
18 sizes May – July 2011)
Availability
66% theoretical market coverage in the 4x4 summer segment* (replacement)
*Speed Indices S-V
No. of items19
Dimensions
Speed Symbols S / T / H / V
Nominal tyre width185 - 265 mm
Series80 – 55
Rim diameter (in inches)15" – 18"
Bravuris 4x4
205/80R16 104T TL XL Bravuris 4x4Ford Ranger, LR Defender, Mitsubishi L200, Toyota Hilux
235/75R15 109T TL XL Bravuris 4x4Chrysler Jeep Cherokee, Hyundai Galloper / Terracan,Mitsubishi L200, Nissan Terrano, Nissan Pickup
245/75R15C 109/107T Bravuris 4x4Toyota Hilux, Mazda Drifter, Ford Ranger
185/75R16 92T TL Bravuris 4x4Lada Niva (old model)
225/75R16 104T TL FR Bravuris 4x4Jeep Cherokee, Isuzu Trooper, Kia Sorento, LR Defender,MB M-Klasse, Mitsubishi Pajero / L200
205/70R15 96T TL Bravuris 4x4Lada Niva (new model), Honda CR-V / HR-V, Kia Sportage,LR Freelander, Suzuki Vitara
265/70R15 112H TL Bravuris 4x4Hyundai Galloper, LR Defender, MB G-Klasse,Mitsubishi Pajero, Nissan Patrol, Opel Frontera, Toyota Land Cruiser
215/70R16 100H TL Bravuris 4x4Citroen C-Crosser, Mitsubishi Outlander, Opel Antara,Peugeot 4007, Suzuki (Grand) Vitara, Toyota RAV-4
225/70R16 102H TL Bravuris 4x4Jeep Wrangler, Hyundai Santa Fé, LR Defender, Mazda Tribute,Mitsubishi L200, Suzuki Grand Vitara, Toyota Hilux, Volvo XC90
235/70R16 106H TL Bravuris 4x4Jeep Cherokee, LR Defender / Discovery II, Mazda Tribute,Nissan Pathfinder / Terrano II, VW Touareg
Product launchSizes / Vehicles*
* Sizes to be introduced in 2011
Bravuris 4x4
245/70R16 107H TL Bravuris 4x4Jeep Grand Cherokee, Kia Sorento, Mitsubishi Pajero Sport,Nissan Pathfinder, Opel Frontera, VW Touareg
265/70R16 112H TL Bravuris 4x4MB G-Klasse, Mitsubishi Pajero / L200, Nissan Patrol,Toyota Land Cruiser
215/65R16 98H TL Bravuris 4x4Honda CR-V, Kia Sportage, LR Freelander, Mitsubishi Pajero,Nissan Qashqai / X-trail, Suzuki Vitara, VW Tiguan
255/65R16 109H TL Bravuris 4x4LR Discovery, MB G-Klasse, Nissan Pathfinder, Toyota Hilux
235/65R17 108V TL XL FR Bravuris 4x4Audi Q5, BMW X5, Jeep Cherokee, Hyundai Santa Fé,LR Freelander / Range Rover Sport, MB M-Klasse,Porsche Cayenne, Volvo XC90 / XC60, VW Touareg
235/60R16 100H TL Bravuris 4x4Toyota RAV-4, Suzuki Grand Vitara, Hyundai Tucson
235/60R18 107V TL XL FR Bravuris 4x4Audi Q5 / Q7, Hyundai Santa Fé, LR Freelander 2, Nissan Murano,Volvo XC90, VW Touareg
255/55R18 109V TL XL FR Bravuris 4x4Audi Q7, BMW X5, Kia Sorento, LR Discovery II /Range Rover Sport, MB M-Klasse, Porsche Cayenne, VW Touareg
31X10.50R15LT 109S TL FR Bravuris 4x4Mitsubishi L200, Jeep Wrangler / Grand Cherokee, Ford Explorer,Hyundai Santa Fé
Product launchSizes / Vehicles*
* Sizes to be introduced in 2011