+ All Categories
Home > Documents > Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun...

Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun...

Date post: 04-Aug-2020
Category:
Upload: others
View: 4 times
Download: 0 times
Share this document with a friend
16
Brazil: Delivering when times get tougher Fernando Fernandez London 5 th December 2013
Transcript
Page 3: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Slowdown in Consumption

Private Consumption Growth (%)

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

9,0%

10,0%

11,0%

12,0%

13,0%

Apr May Jun Jul Aug Sep

Hair Dressings Ice Cream

Market Value Growth (MAT %)

Dressings

Hair

Ice Cream

Page 4: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

When markets get tougher, UB gets stronger

80% Turnover

Growing

Ahead of Markets

2x growth rate

13% USG / 6.5% UVG

90% Turnover

Growing

Top and Bottom Line

2012 & 2013 YTD Sep

Return on Assets

from

40% to 60%

FCF

at

Record High

Core Operating Margin

UP

+ 200 bps

Page 5: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

The Performance Pillars

Scale

and

Leading Positions

Brands

And

Innovation

Low Cost

Business

Models

Execution

In the

Marketplace

Page 6: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

PERSONAL CARE

HOME CARE

FOODS

REFRESHMENT

Scale and leading positions

Leadership

10 out of 12

categories

95% Turnover

In

Leading Positions

4.5 x

Relative Market Share

(weighted)

Well balanced Portfolio

Page 7: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Brands and Innovation

Grow Core

to drive

Pricing Power

Entering

White Spaces

... successfully

Market Development

Maxing the Mix

Page 8: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Grow The Core

TOP 3 CATEGORIES

60% TURNOVER

75% of UB Growth

Brands and Innovation

TOP 5 BRANDS

50% TURNOVER

75% of UB Growth

Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun

Drive Pricing Power

USG % UVG % UPG %

Page 9: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

MAXING THE MIX

90% OF TURNOVER

IMPROVING MIX

Brands and Innovation

MARKET

DEVELOPMENT

HIGHEST GROWTH

IN TWO DECADES

WHITE SPACES...

SUCCESFULLY

€ 230 m

in YEAR 1

Page 10: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

“Supplier of the Year Award”

Execution in the Marketplace

Proximity Channel

And

Fast Growing Regions

Expansion of

Controlled

Distribution

Merchandising

Productivity

Drugstore Association

“Top Supplier Award”

Supermarkets Association

“Top Supplier Award”

UB Ranking 2011 2013

RETAIL

DRUGSTORES

5

3

2

2

ADVANTAGE Survey

Page 11: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Low Cost Business Models

Demand Volatility

and Complexity

Reduction

Manufacturing

and Distribution Redesign

(SE / NE)

Leaner

High Productivity

Organisation

Page 12: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Low Cost Business Models

Demand Volatilty Reduction

2011

2013

Stocks in Trade (weeks) 5.7 4.0

Sales Phasing 20 / 80 40 / 60

Supply Chain Cost (250 bps)

High Productivity Organisation

2011

2013

Go To Market Management

108 102

Turnover per Manager €31 m €41 m

32% Productivity expansion in 2 years

Page 13: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Looking Forward

Page 14: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

2005 2010

95 m

65 m

25 m

45 m

100 m

45 m

Social Classes Structure

Social transformation will drive growth

Page 15: Brazil: Delivering when times get tougher · Jan 10Mar Jun Sep Dec 10 Mar Jun Sep Dec 11 Mar Jun Sep Dec 12 Mar Jun Drive Pricing Power USG % UVG % UPG % ... Low Cost Business Models

Taking our performance to the next level

Strong Core

Scale & Leadership

“Execution Machine”

Leading

purpose driven brands

“Marketing Fit to Win”

Operational Discipline

and Simplification

“Project Half’

Sizeable

White Spaces

Management

“born”

In VUCA context

Infrastructure Ready

(IT, Manufacturing,

Distribution, Talent)


Recommended