BRAZIL’S International

Fashion

Symposium

Main Goals

To create awareness of the Brazilian Fashion through

partnerships with design and fashion institutions

To develop international partnerships

To prepare and encourage national sectorial projects to

develop innovative activities

To promote the Brazilian Fashion System internationally

Who? The Fashion Symposium is a project supported and organized by ApexBrasil

with the main Brazilian associations that integrate the Fashion System

including designers, textile, & apparel, cosmetics, jewerly, leather,

components and footwear.

Supported by

Brazilian Fashion System Associations

Who?

Apex-Brasil promotes exports of Brazilian products

and services, supports the internationalization of

Brazilian companies and attracts foreign investments

into the country.

Apex-Brasil promotes investment opportunities to

attract foreign direct investors to Brazil. The Agency

focuses on companies and projects that offer

technological innovations and new business models,

strengthen industrial supply chains, have a direct

impact on national job creation and improve the

volume and diversity of Brazilian exports.

ABIT (Brazilian Textile and Apparel Industry Association)

represents the integration of the Brazilian textile chain.

ABICALÇADOS (Brazilian Footwear Industries Association)

represents the Brazilian shoe manufacturers

ABIHPEC (Brazilian Association of Personal Cosmetics, Toiletry

and Fragrance) represents the CT&F sector in the national and

international scope

IBGM (Brazilian Institute of Gems and Precious Metals) represents

the entire production chain of Gems and Jewelry Industry in

Brazil

Who?

ABEST (Brazilian Association of Fashion Designers) represents

the Brazilian brands of design and fashion.

ASSINTECAL (Brazilian Association of Companies of

Components for Leather, Footwear and Artifacts)

represents the sector of footwear components.

CICB (Brazilian Center of Tanners) represents the Brazilian

Leather Industry

InMod (Fashion Institute) is an organization that supports

studies, research and events for the fashion market.

Who?

2008 2009 2010 2011

The last 4 years the Fashion Symposium was held in 4 different countries by

Design and Fashion institutions that supported the Brazilian group and

organized a very specific agenda through presentations, business meetings, visits

and important workshops.

Poli.Design Consorzio del Politecnico di Milano

Milan / Italy

Bunka Fashion College

Tokyo / Japan

Institut Français de la Mode Paris / France

Fashion Institute of Technology New York / USA

Where?

Presentation about Brazilian Fashion System

Presentation about Fashion System from the country

Presentation about the Institution + tour visit of departments Focused workshops for each sector/market (fashion; textile & apparel; cosmetics; footwear; jewerly; leather and footwear components):

•market information and structure

•biggest players

•best cases

•considerations to enter the international market

Focused workshops on: •Marketing

•Innovation

•Technology

Business relationship and benchmarking visits to: •Important companies of the market - Manufacturers/factories/ stores/shops •Technology and Research Centers • Federations and Associations of the related sectors •Other relevant institutions/organizations for the Fashion related institutions

General Agenda On the last 4 Symposiums the main agenda considered important topics, such as:

Poli.Design Consorzio del Politecnico di Milano

Milan / Italy

20

08

– M

ILA

N /

IT

ALY

Main content of the presentations held in Poli.Design:

Businesses arranged to visit:

20

08

– M

ILA

N /

IT

ALY

Italy and Brazil Seminar (Fashion market of each country)

Poli.Design introduction presentation and tour visit to laboratories

Fashion and Design System in Italy (Production, criativity, distribution)

Fashion communication: new tools and metodologies

Milan as an international to the Made in Italy

Research: tendencies and design orientation

Sector workshops: art and innovation (Apparel & textile; jewerly; shoes).

(1) Museo internazionale

della calzatura - Vigevano

(2) Eurojersey – Fabric /

textile industry

20

08

– M

ILA

N /

IT

ALY

20

09

– T

OK

YO

/ JA

PA

N Bunka Fashion College

Tokyo / Japan

20

09

– T

OK

YO

/ JA

PA

N

Main content of the presentations held in Bunka Fashion College:

Businesses arranged to visit:

Japan and Brazil Seminar (Fashion market of each country)

Bunka Fashion college introduction presentation and tour

visit to the campus

Fashion and business (history + foresights)

Sector workshops: structure and tendencies (Apparel &

textile; jewerly; shoes).

Workshop Kenzo Takada – Company, brand and life history

Companies visited during Fashion

Symposium in Japan:

Shoephile, Shiseido, Uchida Shoes

(Tozoo brand), Inden Co., Nobuko

Ishikawa, and Toray.

There were also visit to stores of

Uniqlo and Muji.

20

09

– T

OK

YO

/ JA

PA

N

20

09

– T

OK

YO

/ JA

PA

N

20

10

– N

EW

YO

RK

/ U

SA

Fashion Institute of Technology New York / USA

Main content of the presentations held in FIT – Fashion Institute of Technology:

Businesses arranged to visit:

FIT introduction presentation and tour visit to the campus

Consumer research metodologies

The american fashion market •Luxury retail structure

•Distribution channels and princing

•Sustainability cases

Marketing •Integrated marketing and communications strategies

•Global marketing and best cases

•E-commerce and social media trends

•Brand Marketing

Innovation management

20

10

– N

EW

YO

RK

/ U

SA

Companies visited

during Fashion

Symposium in USA:

PVH (Phillip Van

Hausen) and the

stores Saks Fifth

Avenue and

Bergdorf Goodman

20

10

– N

EW

YO

RK

/ U

SA

20

10

– N

EW

YO

RK

/ U

SA

20

11

– P

AR

IS /

FR

AN

CE

Institut Français de la Mode Paris / France

Main content of the presentations held in IFM – Institut Français de la Mode :

Businesses arranged to visit:

France and Brazil Seminar (Fashion market of each country)

French Fashion Market •Statistics and main players

•Retail structure

New consumer expectations

Sector workshops: structure and tendencies (Apparel &

textile; jewerly; shoes).

Workshop opinion makers – Positioning brazilian brands

Workshop with Pascale Mussard – Petit H (Hermès)

20

11

– P

AR

IS /

FR

AN

CE

Companies visited during Fashion

Symposium in France:

Merci, Lesage, Sarenza.com, Pierre

Corthay, Hermès, Pierre Hardy

20

11

– P

AR

IS /

FR

AN

CE

20

11

– P

AR

IS /

FR

AN

CE

Main Results Achieved

• Brazilian Fashion System integrated

• Partnerships with design and fashion institutions

settled

• Brazilian fashion image developed among opinion

makers and fashion/design institutions

• Brazilian sectorial projects focusing on innovative

activities to enhance and promote Brazilian fashion on

international markets

Main Results Achieved

http://www.borninbrazil.co.uk/2010/07/kenzo-takada-to-work-with-brazilian.html

Kenzo Takada to work with Brazilian designers

http://www.texbrasil.com.br/texbrasilen/NoticiaImprDet.aspx?NoticiaDetId=852&NoticiaId=627

Representatives from Japanese fashion school come to Brazil

http://www.cijintl.com/In_The_Press-2814-IBGM.html

IBGM presents Brazilian Jewellery At the Couture Design Awards

http://www.abit.org.br/site/noticia_detalhe.asp?controle=2&id_menu=20&idioma=EN&id_noticia=2

844&tipo=2&

Texbrasil brings American expert to Brazil

Below there are some example of formal results resulted from Symposiums

2012 Fashion Symposium

Institute classes /

presentations about

main content for

the whole group

Opening Ceremony

and Seminar

Workshops by

sector

The next Fashion Symposium was chosen to be held in South Korea in 2012. It

is expected to be settled a partnership through a professional program with an

institution that can organize and present to the Brazilian Fashion System the

structure of the South Korean market regarding design, innovation, marketing

and technology.

Brazil and South Korea

Technology

Marketing

Innovation

Design

Symposium Content Focus

Companies

visits

Guest

speakers Symposium

Suggested

Activities

Abicalçados and ApexBrasil will be

responsible for the 2012 Fashion

Symposium organization.

For any questions about this project,

please contact:

Mr. Cristiano Korbes

korbes@abicalcados.com.br

Thank you!