Marketing Online – Sweepstake – Social Media – Campaign and more
BRAZIL
One Direction: This is us
Online Media Plan
Internet Audience - Brazil
90.1MM
22.3MM
TargetFans 13-‐18 Female
Source: ComScore April 2013
• 14 Days Campaign
• R$140.000,00Media buy
Publieditoriais and Tweets on female teenage blogs.
BLOGS
One Direction - Online Campaign
One Direction - Online Campaign
Reach the target female 13-18 fans
Banners ads on Google Display Network Ads on Search Desktop and Mobile
One Direction - Online Campaign
300x60
The trailer is shown before partner’s videos
300x60 banner is shown during the whole partner’s video
The advertiser only pays full view
Enhance affinity among band fans
YouTube True View InStream
Brazil
22.3 MM
Reach % 15.5%
Unique Users on Target 22.3 MM
Unique Users Total 90.6 MM
Days 14
Impressions per Unique Users 3+
Total Campaign Impressions 42 MM
Media Recommendation - One Direction (Br Reais)
R$140.000,45
One Direction - Online Campaign