BRAZIL TRENDS

Winter 2013

Brazilian winters are warm but, different as most of the year is hot. Often there are only two seasons, a summer and a hot summer. The winter season is colorful and yields plenty of fruits. The vegetation

and landscape are rich.

Arraiá(countrified name used for village in Portuguese)

Wherever you go during the winter in Brazil, you will see people in fancy costumes, dancing to the sound of a concertina and singing traditional songs. The folklore, food, and drink bring people together to celebrate.

Folk Festival

What many people don’t know is that Brazil has another kind of Carnival. It take place near the beginning of the winter in the Amazonia State. The festival is called

Parintins. The folk history is the focus of this festival. Magic indigenous rituals are celebrated and illustrated by display of huge jungle animals. In one part of the festival two massive oxen fight in a reenactment of well-known folklore story.

Trends

Unique – Focusing on practical people who dress for themselves and have a strong sense personal identity. Using fabrics in layers to warm the body.

Urban - Solving issues about storms and how to protect ourselves from the wet weather. Using technology to solve problems in big cities.

Travel – Remembering what was seen and experienced in pleasurable travels. Focus on the good memories created from these experiences.

Unique

Unique

Unique

Movie – Into the wild (2007) – Sean Penn

Tags – simple – practical – flats – freezing – nature – destroyer

Colors

Urban

Urban

Urban

Concept – You won't see the changing season by the nature in a big city, what you can see is how people will change during the year.

Tags – deep – defense – asymmetrical – storm – PVC – decored

Colors

Travel

Travel

Travel

Movies – Swimming Pool (2003), François Ozon and Brokeback Mountaine (2005), Ang Lee.

Tags – pale – abundant – tie dye – comfort – coton – knit

Colors

Thank you.

For more information go to:INSPIRAMAIS - winter 2013

www.inspiramais.com.br/forum/inspiracoes/1