Brazilian BlowoutBrazilian BlowoutLauren KirkLauren Kirk

October 20, 2015October 20, 2015ALEC 640ALEC 640

Innovation Project Innovation Project

What is it?What is it? A smoothing A smoothing

system that tackles system that tackles unruly hair and unruly hair and makes it smooth makes it smooth and straight.and straight.

Uses breakthrough Uses breakthrough bonding bonding technologies to technologies to eliminate frizz and eliminate frizz and smooth the cuticle. smooth the cuticle.

The Oasis Spalon,owned by Bonnie Barham, The Oasis Spalon,owned by Bonnie Barham, began using Brazilian Blowouts in 2014. began using Brazilian Blowouts in 2014.

They have completed more than fifty They have completed more than fifty treatments in the last year. treatments in the last year.

Unknowingly, they used the innovation Unknowingly, they used the innovation development process to implement this new development process to implement this new

product into their work place. product into their work place.

Needs/ProblemNeeds/Problem In the past, Bonnie and Carla used Pravana In the past, Bonnie and Carla used Pravana

straighteners on their clients. straighteners on their clients. This technique took a long time and This technique took a long time and

damaged the hair cuticle. damaged the hair cuticle. The cost of the treatment and the amount The cost of the treatment and the amount

of people using it did not make enough of people using it did not make enough revenue for the salon. revenue for the salon.

They needed something better.They needed something better.

ResearchResearch Bonnie went to different hair shows and Bonnie went to different hair shows and

watched how the product was applied. watched how the product was applied. She talked to other stylists to see what She talked to other stylists to see what

their opinions were of the Brazilian their opinions were of the Brazilian Blowout. Blowout.

She tested many types of blowouts on her She tested many types of blowouts on her own hair.own hair.

DevelopmentDevelopment Bonnie had a few clients with Bonnie had a few clients with

unruly hair that had previously unruly hair that had previously used the Pravana straightener. used the Pravana straightener.

Bonnie used the Brazilian Bonnie used the Brazilian Blowout on three clients and Blowout on three clients and showed the other stylists the showed the other stylists the results. results.

She performed this on her clients She performed this on her clients in hopes of providing an image of in hopes of providing an image of what the blowout was capable of. what the blowout was capable of.

CommercializationCommercialization Bonnie put up several Bonnie put up several

pictures of before and pictures of before and after blowout after blowout sessions. sessions.

She also included She also included products with each products with each session.session.

Bonnie hung Bonnie hung numerous signs numerous signs around the salon around the salon promoting Brazilian promoting Brazilian Blowouts, as well as Blowouts, as well as putting things on the putting things on the salon’s Facebook salon’s Facebook page. page.

CommercializationCommercialization

Diffusion & AdoptionDiffusion & Adoption Once the other stylists saw the benefits, Once the other stylists saw the benefits,

they began to adopt the Brazilian Blowout. they began to adopt the Brazilian Blowout. The stylists went to several workshops, The stylists went to several workshops,

and the salon became the only certified and the salon became the only certified salon in the city. salon in the city.

ConsequencesConsequences The salon has seen more revenue from The salon has seen more revenue from

the blowout because it is exclusive. the blowout because it is exclusive. Clients have been happier with the Clients have been happier with the

treatments and have been return users. treatments and have been return users. Product revenue has increased because Product revenue has increased because

clients are continuing to buy the clients are continuing to buy the products after the treatments. products after the treatments.

Were voted “Best of Nac” for beauty Were voted “Best of Nac” for beauty salon this year. salon this year.

Photos of Before & Photos of Before & After After