Date post: | 18-Dec-2014 |
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Education |
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BRAZIL LEADS THEO PRESENCEIN SOCIALNETWORKS
THE WORLD
source: The Nielsen Company
source: The Nielsen Company
source: The Nielsen Company
source: semiocast.com
source: semiocast.com
STATS SPEAKS FOR THEMSELVES
STATS
SOCIAL NETWORKS SPEAKS FOR BRAZILIANSA NATURAL
HISTORY &CULTUREEXPLAINSCULTURE
TWITTER HAS HADA LARGE IMPACT ON BRAZILA LARGE
AT TIMES, SOME BRAZILIAN WORLDWIDETRENDING TOPIC
TWITTER IS JUSTTOO ATRACTIVETOO ATTRACTIVE
MORE SPEEDUBIQUITYFILTER QUALITYUBIQUITY
TWITTERA NATURALFOR [BRAZILIAN]LIBRARIANS
A NATURAL
300+60+
HERE’SWHATCATCHWE GOT
TWO TYPES OF PRESENCEPERSONAL & INSTITUTIONAL
PRESENCE
REALLY GOOD ATPROFESSIONALCONVERSATION
NOT SO GOOD ATINSTITUTIONALCONVERSATION
LIBRARIANS
LIBRARIANSSHARING WITH
LIBRARIANS
USERSPANPHLETING TO
AWARENESSARTICLE REQUESTNETWORKING
LIBRARIANS SIDE:
LOW LEVEL OF INTERACTIONSTRUGGLE TO GET FOLLOWERSNO PRIOR STRATEGY ACCOUNTS LEFT BEHIND
LIBRARY X USER SIDE:
WAY TO HACK THE SYSTEMALTERNATIVE OUT ACADEMICSSELF BRANDING
LIBRARIANS SIDE:
DUPLICATION OF WORKNO IMEDIATE IMPACTWON’T CONVERT POTENTIALSIMPOSSIBLE TO PERSONALIZE
LIBRARY X USER SIDE:
LIBRARY’S TWITTER ASEHAS FULFILLED ITS ROLE
NEWSBOARD
THAT’S IT?
TIPPING POINT
ARE WE DOINGMARKETINGORADVERTISING ?
PROVE THATSOCIAL MEDIAWORKSTHEN USE WHAT WE KNOW TO MAKE IT
WORKS
BETTER
SOMETHING OF INCALCULABLE VALUE THAT NEEDS TO BE
INCALCULABLE
MEASURED
CAN WE MEASUREHOW MANY BOOKSWERE LENTTHANKS TO TWITTER?
LIBRARIANS LACKTHE ABILITYTO DEAL WITHLACK OF POLICIES
WEBUT NEED TO MOVE ON
FAILED
GOOD PROBLEMSARE FUEL FOR A COMMUNITY
CREATIVE
TWITTER IS MEANT TO BE SIMPLENOT TO BE FUNDAMENTAL
SIMPLE
FUNDAMENTAL
THINK OF TWITTERAS A PLATFORM TO DO THINGSRATHER THANSAY THINGS
CERTAINLY THERE’S TOO MUCH HYPE AND IN THE LONG TERM TWITTER MAY NOT CHANGE THE WORLD. BUT THE MODEL IS HERE TO STAY
TOO MUCH HYPE
CHANGE THE WORLD
IS HERE TO STAY
MAJOR WORKING FORCESOCIAL MEDIA EXPERTISE PORTUGUESEUNDER 30s
OBRIGADO! :DMORENOBARROS.COM