Brazos County Expo Complex: Economic Impact of Surveyed Events,

Fiscal Year 2013

Brazos County Expo

• 2nd year of three year effort

• Staff and volunteer led survey program

• Texas A&M AgriLife Extension data analysis

Table 1. FY 2013 Expo Events

Event Type Count Booked

Days

Attend-ance

Bill

Horse Show 22 68 4,590 $189,220.57

Livestock Show 9 32 4,480 $44,838.64

Rodeo and Roping 11 37 9,100 $145,928.08 Meetings, Seminars, and Educational Events 21 39 6,255 $45,119.13 Conferences, Career and Trade Fairs 13 31 10,020 $77,407.91

Miscellaneous 8 17 17,589 $13,829.00

Private Events 71 82 30,190 $163,997.97

Total 155 306 82,224 $680,341.30

Total receipts, including fees paid by individuals $887,621.03

2013

• 20 participant-surveyed events

• 19 organizer-surveyed events

2012

• 21participant-surveyed events

Variety and growth in event calendar and surveys

Surveyed Events '13 Surveyed Events '12

Aggie Super Circuit District 9 4-H Horse Show

Dressage Gulf Coast Paint Horse Show

NWHA TX Jubilee-Horse Special Olympics of Texas Equestrian

Special Olympics Equestrian Southwestern Donkey/Mule Show

TAMU Equestrian Camp American Quarter Horse Circuit

TX Mounted Shooters North East Texas Paint Horse Club Show

Donkey and Mule Show Stock Horse of Texas Championship Show

AQHA fall classic

Southern Classic Livestock Texas Jr. Livestock Assoc. Clinic

Simmental Show Texas Jr Simmental/Simbrah Show

TJLA National Jr. Beefmaster Show

National Jr. Beefmaster Show District 9 Southern Classic Livestock Show

A&M Rodeo Texas A&M Rodeo

Diamonds and Dirt Barrel Lion's Club Rodeo

Lions Club Rodeo Philipp Ranch Team Roping--BIG LOOP

Wrap N3 Barrels US Calf Roping Championships

Black Friday Barrel Race Wrap N 3 Barrel Race

Philipp Ranch Team Roping

US Team Roping Championships

Diamonds & Dirt Barrel Race

State of Texas Alpaca Ranchers Mtg

Science Olympiad

Texas Pecan Growers Episcopal Dioceses of Texas Council

Brazos Valley Antique Show

Construction Science Career Fair

19 Private Events

Table 2. Spending by sector for the populations of surveyed events, FY 2013

Spending Category

Expenditures by Visitors

Expenditures by Locals

Lodging $635,630 $9,010

Food & Bev. $518,550 $41,380

Private Auto $443,320 $21,680

Shopping $328,080 $13,490

Entertainment $44,910 $1,840

Access Fees $984,280 $50,150

Miscellaneous $187,050 $5,410

Total $3,141,820 $142,960 Total-nonlocal fees $2,844,900 $130,940

Impact Analysis

• Direct = Visitor spending

• not Expo spending

• Indirect = Business to business spending

• Induced = Spending by employees in all spending rounds

Impact Analysis

• Output = Sales

• Value added = GDP

• Labor income = Wages, proprietors income

• Employment = Full- and part-time

Table 3. Economic impact of visitors at surveyed events during FY 2013.

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $2,844,900 $1,800,000 $1,192,000 45.0

Indirect $630,900 $345,700 $217,700 4.7

Induced $919,500 $561,700 $308,100 8.2

Total $4,395,300 $2,707,500 $1,717,800 58.0

Table 5. Economic impact of visitors at all 22 horse shows, FY 2013 (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $653,600 $398,100 $259,300 10.0

Indirect $157,800 $85,700 $54,100 1.2

Induced $204,200 $124,800 $68,400 1.8

Total $1,015,600 $608,600 $381,900 13.0

2013 $ Total $1,349,800 $809,200 $508,600 17.4

Table 8. Economic impact of visitors at all 9 livestock shows, FY 2013 (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $530,600 $329,200 $208,900 9.1

Indirect $128,300 $68,800 $43,200 0.9

Induced $164,600 $100,500 $55,100 1.5

Total $823,400 $498,600 $307,300 11.5

2013 $ Total $827,100 $509,100 $315,400 12.0

Table 11. Economic impact of visitors at all 11 rodeos and other equine events, FY 2013 (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $1,636,000 $1,058,600 $712,400 25.3

Indirect $330,200 $183,600 $114,800 2.5

Induced $539,600 $329,600 $180,800 4.8

Total $2,505,700 $1,571,800 $1,008,000 32.6

2013 $ Total $2,733,000 $1,732,700 $1,103,600 37.1

Tables 14 and 16. Economic impact of visitors at conferences and meetings (2012-2013 average spending)-preliminary.

Impact Type Output

Value Added

Labor Income

Employ-ment

Conferences, Career Fairs, and Trade Shows

Direct $238,900 $137,600 $84,800 3.6

Total $379,100 $217,500 $132,300 4.8

Meetings and Educational Events

Direct $253,100 $133,700 $80,300 3.3

Total $408,400 $221,500 $133,200 4.6

Private Events

• 71 events

• 17,000 people including 7,600 visitors

• Average non-Expo expenditure = $6,700

• Median = $3,500 (range $0 - $39,000)

• Food average = $3,700

• $248,500

• 18 weddings

• $6,500 food; $1,000-$2,500 décor; $500-$1,200 entertainment

• $150,000

Table 17. Economic impact of visitors at all events in five categories, FY 2013 (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $3,312,200 $2,057,300 $1,345,800 51.3

Indirect $769,900 $419,200 $264,900 5.7

Induced $1,050,200 $641,600 $351,900 9.3

Total $5,132,300 $3,118,100 $1,962,600 66.5

2013 $ Total $5,979,600 $3,645,500 $2,287,500 79.2

Table 19. Economic impact of Expo operations, FY 2013 (2013 receipts).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $887,600 $489,600 $373,300 8.0

Indirect $218,700 $126,400 $81,100 1.8

Induced $293,800 $179,400 $98,500 2.6

Total $1,400,100 $795,400 $552,900 12.4

Operations include a portion of access fees and participant charges (e.g., for stall bedding). Operations impacts cannot be summed with the expenditure impacts.

Thank you.

Extra Slides

Table 14. Economic impact of visitors at all 13 conferences, career fairs, and trade shows (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $238,900 $137,600 $84,800 3.6

Indirect $69,400 $36,700 $23,800 0.5

Induced $70,800 $43,200 $23,700 0.6

Total $379,100 $217,500 $132,300 4.8

Table 16. Economic impact of visitors at all 21 meetings and educational events (2012-2013 average spending).

Impact Type Output

Value Added

Labor Income

Employ-ment

Direct $253,100 $133,700 $80,300 3.3

Indirect $84,300 $44,400 $29,000 0.6

Induced $71,100 $43,400 $23,800 0.6

Total $408,400 $221,500 $133,200 4.6

Summary

Text

Thank you!