BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
BR
AZO
S P
RO
MEN
AD
E
BaylorUniversity
McLane
Stadium
Hilton
Waco
Hotel
Indigo
Residence
Inn
Fort Fisher ParkTexas Ranger Hall of
Fame and Museum
Baylor Scott & White
Sports Medicine
Center
DowntownWaco
PROJECT
SITES
Magnolia
Market
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Site Dynamics – A Connective Waterfront District
Downtown Waco Riverfront
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Anchors
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
Dynamic Location with Attractive Adjacencies
CONCEPT PRESENTATION
Located along the Brazos River &
Waco Riverwalk Walk & Bike TrailAccess to Natural
Amenities & Open
Space
Master Plan Site includes maintaining the existing
year-round Waco Downtown Farmers Market Access to Fresh,
Local Foods
Direct Access to the Waco Riverwalk
Provides Path to Baylor University & McLane
Stadium Connectivity to Education &
Employment
Located west of I-35 in Downtown Waco, where new retailers are transforming the
area. The site is four blocks from the Magnolia Market by Chip
and Joanna Gaines on HGTV’s “Fixer Upper”
Proximity to Services, Arts & Culture
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
Small Town
Mixed-Use Experience
Waterfront Promenade
Market Viable
Sustainable
Downtown Experience
Live Music
Farm to Table
Public Waterfront
Center of TownFarmers Market
Restaurants Baylor Connections
Walk to Work
Community CenterVarious Densities
Outdoor Cafes
Eyes on the Street
Great Streets
Uniquely Waco
Small Business Friendly
Retain Intellectual Capital
Downtown Expansion
Stronger University Parks
People Places
Hip and Cool
Themes
Urban Resort
Quality Design
Fireman’s Tower Icon
CONCEPT PRESENTATION
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Neighborhood Vision
CONCEPT PACKAGECONCEPT PRESENTATION
University Parks Dr
C
B
Creative Flex & Restaurant Space with proposed rose garden and outdoor event venue
Farmer’s Market
Riverside Amenities
Destination Restaurant and Music Venue
Full Service Hotel and Restaurant
Mixed-Use Residential Block with Dog Park
Mixed-Use Loft Residential
Mixed-Use Residential Block with Pool Court and Shared Parking Garage
A
Web
ster
Ave
Pri
vate
Dr
Cla
y A
ve
Concept to Expand Robinson Tower Garage to Accommodate New Uses
I-35
New Urban Streetscape Along University Parks
Potential Off-Site Development
2nd Street
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Neighborhood Vision (w/phase one)
Project Scope Boundary (black dashed line)
Expanded to include University Parks streetscape
improvements from Franklin to I-35 and Lake Brazos
Park improvements (Farmers Market area)
Phase 1 Building Program (red boundary)
264 Residential Units (including live/work)
10,000 sf Restaurant/Retail/Office/Fitness
334 Space Garage
Lake Brazos Park Improvements
University Parks Dr. Streestscape (Franklin to I-35)
Later Phases (within project scope boundary)
110+ Key Upscale Boutique Hotel
27,000+ sf Restaurant/Retail/Fitness/Music/Storage
12,000 sf Meeting Rooms
Outdoor Terrace and Event Facility
Outdoor Event Venue
Adjacent Properties (outside scope boundary)
9.5 Blocks having frontage to University Parks will benefit from these improvements
2nd Street
C
B
A
Web
ster
Ave
Pri
vate
Dr
Cla
y A
ve
CONCEPT PRESENTATION
University Parks Dr
Creative Flex & Restaurant Space with proposed rose garden and outdoor event venue
Farmer’s Market
Riverside Amenities
Destination Restaurant and Music Venue
Full Service Hotel and Restaurant
Mixed-Use Residential Block with Dog Park
Mixed-Use Loft Residential
Mixed-Use Residential Block with Pool Court and Shared Parking Garage
Concept to Expand Robinson Tower Garage to Accommodate New Uses
I-35
New Urban Streetscape Along University Parks
Potential Off-Site Development
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Neighborhood Vision
CONCEPT PACKAGECONCEPT PRESENTATION
Farmer’s Market Park to be improved to accommodate additional events. Ground plane enhanced with special paving and planting, and the existing trees are to remain.
University Parks streetscape scene with improved sidewalks, outdoor dining, quality buildings, interesting signage (design TBD) and overall pedestrian friendliness.
New full service hotel situated fronts Farmer’sMarket; creates mixed-use node at waterfrontedge with city-enhancing view.
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
Contextual Architectural Approach
CONCEPT PRESENTATION
“Urban Warehouse” along University Parks Drive
Warehouse character expressed through use of flat parapet roofs, brick and brick
detailing, tall warehouse-style windows, and maintaining an existing Fire House for re-use
as a vehicular entry to the parking court with amenity terrace on the roof.
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
“Transitional Ag-Urban” on Webster Avenue (facades face secondary streets)
Transitional Agro-Urban character expressed through use of both hardie paneling and
brick on a more urban building form. High color contrast is used between the façade
and window elements, building lighting, etc.
Contextual Architectural Approach
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
“Ag-Industrial” aesthetic similar to Magnolia Market Theme
Transitional urban farmhouse character expressed through use of hardie paneling in a
variety of patterns. Pitched roofs with dormers, metal shed roofs, and gambrel roofs are
used to distinguish this style.
Contextual Architectural Approach
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Concept Amenities
A B
C
CONCEPT PACKAGECONCEPT PRESENTATION
A
Community Amenities
Planned Social Events- Farmer’s Market
24-Athletic Center
Personal Trainer with Free Fitness Classes
Elegant Urban Clubhouse
Trail System
Landscaped Promenade
Swimming Pool with Sunning Deck
Wi-Fi Hotspots
Complimentary Coffee Bar
Trash Pickup
Resident Business Center with Internet Access
24-Hour Emergency Maintenance
Major Employer Discount
Dry Cleaning Service
Storage Units Available
Mountain Bikes Available
Dog Park
Pets with Limitations
Dog Washing Station
Residential Amenities
Nest Thermostats
Schlage Electronic Entry System
Island Kitchens*
Granite Countertops
Ceiling Fans
Private Patio or Balcony - Street Level
Access*
Arched Doorways
Art Niches*
Ceramic Tile in Bath
Stainless Steel Applicances
Brushed Nickel Hardware
Custom two-Tone Paint
Attached Garages*
W/D Connections
Energy Star Qualified
2” Blinds
Upgraded Light Fixture Package
Large Walk-In Closets
24-hour Emergency Maintenance
Glass Tile Backspalsh*
Wood Plank Flooring*
*In Select Units
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Phase 1 Program
A – 3 Story urban mixed-use• 126 loft units• 15 units live/work space incl.• 2,741 sf restaurant/retail• 3,578 sf resident club• 334 space garage
B – 3 Story urban mixed-use• 86 units• 20 units live/work space incl.• 2,741 sf restaurant/retail
C – 3 Story urban mixed-use• 52 units • 9 units live/work space incl.• 1,162 sf restaurant/retail
D – Farmers market plaza• Ground plain and waterfront • retrofit including concession• Multipurpose public venue
Totals: 264 Dwelling Units 44 units live/work space incl.10,222 sf Rest/Retail/OfficePublic venue & events program334 space garage287 street spaces
Public / Retail / Hotel Parking:170 garage spaces287 street spaces457 public/retail/hotel spaces
Master Phasing ConceptPhase 2 Program
E – 10 Story boutique hotel• 100+ luxury hotel rooms• 5,500 sf restaurants and market• 9,000 sf meeting space• 1,800 sf fitness and pool terrace• 5,000 sf farmers market storage
F – 1 Story destination restaurant• 8,500 sf food and music venue• Outdoor stage• Indoor and outdoor seating
Totals:100+ upscale hotel rooms 10,000+ sf rest/retail/fitness12,000 sf meeting rooms
8 street spaces
Public / Retail Parking:
8 street spaces8 public/retail/hotel spaces
Phase 3 Program
G – Two 1 Story food halls or retail• Multiple pop up food tenants• 8,000 sf food service with 9,000
sf dining terraces (or activity-based retail)
• Riverfront activity concession
H – Riverfront venue• Outdoor event space• Rose garden and walking trails• Valet drop off plaza
Totals:17,000 sf restaurants and diningOutdoor event venue and public gardens
TBD garage expansion22 street spaces
Public / Retail Parking:TBD garage expansion22 street spaces22+ public/retail spaces
Parking Note: This plan is forecasted to provide a combined total of over 480 parking spaces for public, hotel and retail uses, without consideration of such spaces being made available during the development of adjacent properties.
Program Note: These program amounts are conceptual and will adjust as each component evolves to final design requirements. The program shown in Phase Three is highly conceptual and may evolve in both size and use at that time. The total investment represented by the phasing concept will not change by more than 10% less than shown however. Total investment may grow without limit.
A
B
C
ED
G,HF
University Parks
2nd Street
Web
ster
Ave
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Phase 1 Scope
University Parks Drive• Demolition• Medians without left turn lanes
• Median landscaping• Sidewalks and streetscape• Head-in parking cut in• Water & sewer connection
Farmers Market and Waterfront• Ground plane demolition• Hardscape and softscape• Lighting, fixed seating and graphics• Sanitary main connection• Fill and improvements at water edge• Parking garage on Block A
Public Improvement Plan
Improvement Diagram
Notes:Black = ExistingAdjacent off-property improvements not includedImages and design for conceptual purposes; final design to be determined by final capacity and program analysis
M/U
M/U
Park
University Parks
2nd Street
Web
ster
Ave
M/U
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Phase 1 Scope
Parking Garage• Full structure and improvements• Parking easement for public spaces
Webster Avenue (north of UP)• Demolition• New paving• Sidewalks and streetscape• Head-in parking• Water, sewer and main duct bank
Secondary Roads (A, B, Park)• Demolition• New paving• Sidewalks and streetscape• Head-in parking• Water & sewer
2nd Street & Webster Av (south of UP)• Demolition• Sidewalks and streetscape• Parallel parking cut in• Project water & sewer
Public Improvement Plan
Improvement Diagram
Notes:Black = ExistingAdjacent off-property improvements not includedImages and design for conceptual purposes; final design to be determined by final capacity and program analysis
M/U
M/U
Park
University Parks
2nd Street
Web
ster
Ave
M/U
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Improvement Diagram
Notes:Black = ExistingAdjacent off-property improvements not includedImages and design for conceptual purposes; final design to be determined by final capacity and program analysis
Public Improvement Plan
Phase 2 Scope
Secondary Roads (Hotel Block)• Demolition• New paving• Sidewalks and streetscape• Head-in parking• Water & sewer
Restaurant Promontory• Demolition• Site fill and edge promenade• Landscape• Lighting, fixed seating and graphics
Other Potential Improvements (not included)• Restaurant gap (if any)• River wall and walk repair/improvement• Marina dredging and improvements
M/U
M/U
Park
University Parks
2nd Street
Web
ster
Ave
M/U
Hotel/Retail
Restaurant
BRAZOS PROMENADE
Mixed-Use District along the Brazos River in Downtown Waco
CONCEPT PRESENTATION
Improvement Diagram
Notes:Black = ExistingAdjacent off-property improvements not includedImages and design for conceptual purposes; final design to be determined by final capacity and program analysis
Public Improvement Plan
Phase 3 Scope
Restaurant / retail site • Outdoor venue and gardens
Other Potential Improvements (not included)• Restaurant/retail gap (if any)
M/U
M/U
Park
University Parks
2nd Street
Web
ster
Ave
M/U
Hotel/Retail
RestaurantRestaurants
Public Venues
