Date post: | 18-Aug-2015 |
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Sandwiches lovers have now something new on their plates: advertising A new concept that allows printing logos, slogans or sentences on slices of bread.
Brands contact small businesses and pay them to print, for example, the company logo in a set number of sandwiches over a defined time period.
Brands are always looking for a new way to reach consumers. Breadvertising is a fun way to get to them, creating greater visibility for their products.
This way brands are also helping local businesses getting more revenue and prevent the loss of profits resulting from the current crisis. And consumers will interact differently with brands.
This new advertising option allows us to get even closer to the consumers. We can create greater awareness for our brand with the surprise effect that such action would create. Ana, Marketing Head Manager
For small businesses like mine this new form of advertising can bring in extra income. It is very easy to apply on sandwiches and toasts. It is not harmful to health and makes meals more funny. Martin, Coffee House Owner
It’s a pleasant surprise! We are not expecting to see something like this in our sandwich. And from the moment we realize that is not harmful to our health, it becomes even funnier "eat" the brands we like. Sonia & Peter, Consumers