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Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

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Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman
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A story of personal branding and online marketing today. Breaking Branding by Jarkko Sjöman
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Page 1: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

A story of personal branding and online marketing today.

BreakingBranding

by Jarkko Sjöman

Page 2: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

It’s 2014 and 99% of people still market like it’s 2004.

Page 3: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

Seth Godin

Page 4: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Use strong content.Be bold. Show your passion. Tell who you are.

Page 5: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

You have to tell stories. And stand out.

Page 6: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“If you're committed enough, you can make any story work. I once told a woman I was Kevin Costner, and it worked because I believed it.”

Saul Goodman

Page 7: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Every single marketer is a storyteller.

Page 8: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

You have to give value to your audience.

And then ask for business.

Page 9: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

And to become a great storyteller, you have to get the attention first.

Page 10: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Did I get yours now?

Page 11: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

BreakingBranding

A story of personal branding

Page 12: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

If it scares you, it might be a good thing to try.

Page 13: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Creating great content is the first step for you to become an influencer in the social world.

Page 14: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

It is also your first step to start personal branding.

Page 15: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Create a simple and memorable statement describing who you are and what you have to offer.

Page 16: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Pick 2-3 social platforms. Each sphere adds to your brand and personal reputation.

Page 17: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

I chose: SlideShare, LinkedIn and Twitter. And decided to be a Superman.

icons are links

Page 18: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

BreakingSuperman

This is my story

Page 19: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

2 years ago I uploaded my viral resume

Page 20: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman
Page 21: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Slides became a passion.I always wanted to be better.

Page 22: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“No more half-measures.”Mike Ehrmantraut

Page 23: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman
Page 24: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

+500k#Slideshare views

Page 25: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Yeah, half a million baby!

#Slideshare views

Page 26: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

+15.000 #Slideshare followers

Page 27: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman
Page 28: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

One of the Top50 Influencers on Slideshere. Dude, there is The White House. And NASA.

Page 29: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

I became a public speaker, top influencer on Slideshare and a personal branding coach.

Page 30: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“I did it for me. I liked it. I was good at it. And I was … I was alive.”

Walter White

Page 31: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Why don’t you start with your own content, today?

Page 32: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“This kicks like a mule with its balls wrapped in duct tape!”

Tuco Salamanca

Page 33: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“When you set down the path to create art, whatever sort of art it is, understand that the

path is neither short nor easy. That means you must determine if the route is worth the effort.

If it’s not, dream bigger.”

Seth Godin

Page 34: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“Just because you shot Jesse James don’t make you Jesse James.”

Mike Ehrmantraut

Page 35: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

I wanted to learn all the new skills about marketing and branding. Because of passion.

Page 36: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“We’re done when I say we’re done.”

Walter White

Page 37: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

It’s time to cook again.

Page 38: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

“I’ve still got things left to do.”

Walter White

Page 39: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

So here is this SlideShare guru ready to kick some ass.

Page 40: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

I am ready and open for new opportunities and challenges! - collaborations - individual projects - jobs - sub-contracting

Page 42: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

So what can I do for YOU?

Page 44: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

This was my story, what’s yours?

Page 45: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

Check out my other presentations.

If you liked this deck

Click these:

Page 46: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

And please share my slides.Or I’m branding bad.

Follow me:

Page 47: Breaking Branding - A Story of Personal Branding (CASE) by Jarkko Sjoman

credits:http://i.huffpost.com/gen/1610686/thumbs/o-BREAKING-BAD-facebook.jpghttp://hdw.eweb4.com/wallpapers/1756/http://i.kinja-img.com/gawker-media/image/upload/s--BMZJzspe--/190rb394ke5pnjpg.jpg

http://img1.wikia.nocookie.net/__cb20120210211152/breakingbad/images/0/0a/1x06_-_Tuco_looking_at_the_meth.jpghttp://www.yenicikanlar.com.tr/wp-content/uploads/2014/08/breaking-bad.jpg http://img0.gtsstatic.com/wallpapers/f8bbdb6b2ee74d7929f5a95dd0aca2a1_large.jpeghttp://i.huffpost.com/gen/1556343/thumbs/o-BREAKING-BAD-facebook.jpg http://images.wired.it/wp-content/uploads/2014/06/1403255093_mgid-uma-content-mtv.com-1713911.jpg

http://majorspoilers.com/wp-content/uploads/2013/08/Saul.jpg

http://www.geekbinge.com/wp-content/uploads/2014/01/Madrigal_Mike.jpg

http://pixel.nymag.com/content/dam/daily/vulture/2012/08/06/06_breakingbadmike.jpg

http://metrouk2.files.wordpress.com2013/09/61a5cf82-119b-82f6-131a-49d6144738c8_bbs5b_gallery_210990_7_1-004_rgb_v1-e1380292769181.jpg

http://www.tv-calling.com/breaking-bad-week-posts/

http://www.hollywoodreporter.com/sites/default/files/2013/08/breaking_bad.jpg

http://www.wired.com/wp-content/uploads/2014/06/Breaking-Bad-Heisenberg.jpg


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