Breaking Down Barriers to Business Intelligence

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Breaking Down BI Barriers

Timo ElliottSAP Innovation Evangelist@timoelliott

© 2014 SAP AG. All rights reserved. 2

Analytics Moves To The Core


Four Biggest Barriers to Effective Business Intelligence

AgilityData

Simplicity People

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

DATA


So Much Data, So Little Information

Source: BARC 2014


The Datification of Books


Process data Human data

Machine data

© 2014 SAP AG. All rights reserved. 8Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

Unstructured50TB

Semi-structured

2 TB

Structured12 TB

Only

12%used today

Average data volume per company

9 TB 75 TB

0.6 TB 5 TB

4 TB 50 TB

SMBs: LEs:

Base: 634 business intelligence users and planners

Companies don’t use most of their data


Medtronic

Combine structured and unstructured data for

business value


The Datification of Beer


Point of Sale Explorer


Edward James Snowden

Edward Joseph Snowden



Data Quality For Business People

Redundancy Profiling

Address Profiling Validate address data

Dependency Profiling Identify attribute-level

connections in data. (Normalization rules practice)

Redundancy Profiling Identify degree of

duplication

Uniqueness Profiling Identify non-unique data

Drill down to duplicate and non-duplicate

records


Using Analytics To Track (And Expose!) Data Quality

Data quality score

metrics

Latest quality score

Quality trend over time / run

Key Quality Dimensions (KPI for data), customizable


Data Wrangling and Self-Service ETL


Metadata

Getting people to use the terms for

the same calculations takes

hard work

(but master data management tools can help keep it consistent)


Using Analytics To Track Analytics


AGILITY


Information Becomes a Profit Center

Real-time, highly personalized

Business Ownership

Product Customer Experience

Iterative, ever-changing


Off-Road BI

Agile Data Discovery and Visualization


It’s All Good

Traditional Business Intelligence ✓

Trusted, reliable, collaborative

Data Discovery

✓Fast, flexible, business-driven

Governed Data Discovery ✓✓

26© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Smoothly Accelerate Through the BI Lifecycle


Supporting The Analytics Lifecycle


BI And Analytics Market Shares 2013

SAP Oracle IBM SAS Institute Microsoft

21.3%

13.9%12.7% 11.8%

9.6%

Source: http://www.gartner.com/newsroom/id/2723717

“Half of BI and analytics spend will be business driven, half of new license spend will be driven by data discovery requirements, and half of organizations will consider deploying BI in the cloud”


The Datification of Beer

Weissbeerger Beverage Analytics


SIMPLICITY


Simplification

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS


Simple…



Where Should You Look For Big Data Technology?

Source: Wikibon

http://wikibon.org/wiki/v/Big_Data_Vendor_Revenue_and_Market_Forecast_2013-2017%23Big_Data_Vendor_Revenue


Single integrated analytics platform

Simplify Everything To Achieve Anything

Data Integration,

Data Quality

Data Warehouse

Business Intelligence

ReportingPredictive Analytics

Text Analytics

CEP, Planning, Geo, etc

Mobile Cloud Applications


Big Data Platforms


Smart Data Access

Remote data access like “local” data

No special syntax to access heterogeneous data sources

Smart query processing pushing as much processing as possible to target data source

Functional compensation allows customers to use the full power of the HANA

Automatic data type translation enables remote data types to be mapped to HANA data types

Data location agnostic development

SAP HANA

RemoteData Sources

HANA Tables

End User Query

Virtual Tables

Analytical and Transactional Applications

Teradata

HadoopSAP HANA

ASE

IQ


Here Comes HTAP


Imagine if Your Apps Looked Like a DW to BI Tools

SAP HANASAP HANA

Live (Virtual

Data Model)

Customer Service

Risk Management Team

Finance and Operations

Account Administration

Executive Management

Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning


SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud

Store

Mobile & deviceDatabase AnalyticsMiddleware

Build an Innovation Factory


PEOPLE


Benefits from Big Data Initiatives

Source: Information Difference Research Study: “Big Data Revealed”


Culture and Process is a Great Investment

All management sees is what you’ve been spending on technology.

Getting management involved, linking BI to strategy, is hard — but low-cost, and very valuable.

Breadth and Sophistication of Analytics

Per

cen

tag

e o

f U

sers

usi

ng

an

alyt

ics

The Analysis Gap

Huge opportunity to make business people more productive and efficient, increase their satisfaction, save money for the company, and drive more revenue.


Invest in Skills


Analytics Collaboration

48© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Big Data Without

Big Brother


Own analytics problem

Even if it doesn’t require “IT infrastructure”

Revenue generation opportunities

Sell need for integrated approach

Avoid “tragedy of the commons”

Service-bureau oriented

Tools bureau

Data bureau

Data science expertise

Lifecycle / scaling

Self-service & Sandboxing

Analytics collaboration

IT no longer gets a veto!

BI Competency Centers For The 21st Century


Conclusion

AgilityData

Simplicity People

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Thank you!

Timo ElliottSAP Innovation [email protected]

Business Analytics Blog: TimoElliott.comTwitter: @timoelliott

mailto:[email protected]

mailto:[email protected]

Date post:	27-Jan-2015
Category:	Business
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