The culture of breaking news

• Advent of web, social media & tools such as Twitter have meant that immediacy has become a currency for quality.

• Being there first now a major selling point of news organisations (growth of newswires)

• Competing news sources and multimedia types means the news gathering process has become trickier

Diversity of communication• The Internet’s many and varied uses have led to an

abundance of different media, each best suited to their own purpose

From @mtargettuk’s “Tree of Communication” presentation

+ +

+ =

EventFrom @mtargettuk’s “Tree of Communication” presentation

Event

News story

Feature

From @mtargettuk’s “Tree of Communication” presentation

Event

News story

In depth

Blog post

Message board

Video Landing page

Email alert

Poll

#tags

Photos

Photo gallery

GraphicsAnalysis

Comments

Animation

Email newsletter

From @mtargettuk’s “Tree of Communication” presentation

• Harnessing the hyper local nature of Twitter to break news quickly from the ground

• Recommend following news the traditional wire services on Twitter, as well as

@BreakingNews

@Reuters

@AP

B2B’s strengths

1. Expert technical knowledge (e.g. David Learmount commenting on safety)

2. Great experience of industry

3. Key industry contacts

4. Some kind of other USP (data, technical art, images etc)