Date post: | 29-Nov-2014 |
Category: |
Documents |
Upload: | ceobroadband |
View: | 699 times |
Download: | 0 times |
Microsoft Communications Sectortelecommunications | hosting | media & entertainment
Delivering Compelling Consumer Cloud Services with Service Providers
Knut AasrudGeneral Manager, Microsoft EMEA Communications SectorFebruary 9 2011
6 Million
181.8 Million
175 Million
691 Million
800 Million
5.3 Billion
10 Billion
Massive Addressable Consumer Market
Mediaroom subscribers - adding 4 subs every minute
Estimated number of Smartphones sold in EMEA in 2015
W7 copies sold - 7 copies every second of every day since launch
Active Mobile Gaming users WW
Daily users of social networking sites
Global Telco customer subscriptions
Wireless Internet Connected Devices by 2015 ~ Currently 2 Billion
Consumer Behavior Is Changing
3|
From watching…
to experiencing!
New entertainment experiences are more
interactive and social…they are
connected.
Video consumption is a given
Metered by use
Scalable
What is “consumer cloud” anyway?
*Do Consumers care about “Cloud”?
Experiences go with you, across locations and devices
Cloud makes key consumer scenarios richer…
*Do Consumers care about “Cloud”?
*
Imagine….
While online I can watch a cool movie trailer….Yes! It’s now on VOD
I can cue that up from my phone to watch later
And now I’ve got it on my big screen at home….
Avatar Kinect – Spring 2011
Multi-screen strategy enabled by Consumer Cloud Services
Working with Telcos/ Service Providers…
10
Productivity WindowsLive
Gaming Music Video Search
PC Data SubscriptionRe-sale
Data SubscriptionFree Cloud storage
Data SubscriptionXbox Gold subscription bounty
Data SubscriptionZunepassbounty
Data SubscriptionMedia centre Telco Ads insertsVOD revenue
SubscriptionSearch revenue share
Phone High Value Data subscription
DatasubscriptionApps rev shareFree Cloud storage
Data subscriptionXbox Gold subscription bountyGames rev share
DatasubscriptionZunepassbountyMusic rev share
Data subscriptionMobile TV monthly fee
Data subscriptionSearch revenue share
TV N/A N/A N/A N/A TV subscription TV ads insertsVOD revenue
N/A
Xbox N/A Datasubscription
Data subscriptionXbox Gold subscription bounty
Data subscriptionZunepassbounty
Data subscriptionTV subscription VOD revenue
N/A
Web Office Web Apps (free use)
Cost savings in R&D and Opex
Xbox Gold subscription bounty
Zunepassbounty
VOD revenueTV Ads inserts
Search revenue share
…working with Advertisers
69% of multi-screen consumers say that multi-screen makes content more useful and their media experience more relevant and informative
TV + Premium Online Video together improved message recall by 53%
Mediaroom Platform Update
12|
∙ Scale: 34 operators, serving 6M+ subscriber homes on ~13M TV’s∙ #1 IPTV platform according to Screen Digest
∙ Reach: Mediaroom 2.0 deployed, enabling over-the-top & Multi-screen
Microsoft Mediaroom Platform: TV across all Screens•Microsoft Mediaroom for
Xbox 360
•Microsoft Mediaroom for
Set-top Boxes (current)•Microsoft Mediaroom for
Set-top Boxes –
On Demand only
•Microsoft Mediaroom for
Windows Media Center
•Microsoft Mediaroom for
Silverlight
•Microsoft Mediaroom for
Windows Phones
TVPC
Mob
ile
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.