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BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My...

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Page 1: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use
Page 2: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

BREAKTHROUGH

COLLABORATION

Page 3: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Pillars of Collaboration

People

Process

Tools

Page 4: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Driving Collaboration

Responsibility

Personality

Behavior

Page 5: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Usual Collaborators

Proposal Manager

Content Manager

Sales Professional

Subject Matter Expert (SME)

Page 6: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Usual Collaborators• Proposal Manager

• Subject Matter Expert

• Content Manager

• Sales Executive

Page 7: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

EXERCISE 1

Persona Mapping

Page 8: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Example: WriterMy typical workday:

• Working on multiple projects

• Frequent and intense use of the Library

• Coordinating with other team members

• Checking up on requested responses

• Correcting spelling, grammar, and phrasing

• Ensuring documents are formatted correctly

• Responding to ad-hoc requests

My motivation:

“I’m always under at least one deadline and people count on

me. I need to find content and coordinate with my subject

matter experts quickly. It’s critical that I can track progress, get

the right answers, and submit a winning proposal on time.”

?

Page 9: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Proposal ManagerMy typical workday:

My motivation:

Page 10: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Content ManagerMy typical workday:

My motivation:

Page 11: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Subject Matter ExpertMy typical workday:

My motivation:

Page 12: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Role:My typical workday:

My motivation:?

Page 13: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

EXERCISE 2

Cultural Thinking

Page 14: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Cultural Stereotypes

Page 15: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Cultural Map

Page 16: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Cultural Mapping Exercise

• You

• Marketing

• Product

• Services

• Legal

• Sales

Page 17: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Friendly Helpers

View of the World Overcome Obstacles

Page 18: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Logical Thinkers

View of the World Overcome Obstacles

Page 19: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Tough Battlers

View of the World Overcome Obstacles

Page 20: BREAKTHROUGH - cdn.ymaws.com · • Sales Executive. EXERCISE 1 Persona Mapping. Example: Writer My typical workday: • Working on multiple projects • Frequent and intense use

Set Yourself Up For Success• Pick any collaboration exercise you perform regularly

• Who are you interacting with? How do your typical engagements go?

• What do you want to improve in this engagement –what is your goal?

• What will you do differently to meet your goal?


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