Breakthrough Marketing

Presenting by ABDULLAH AWAIS

History Southwest Airlines entered the airline

industry in 1971 with little money.More than 39 years ago, Rollin King and Herb

Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline. And you know what? They were right.

Marketing itself as the LUV airlines.

What's LUV?Southwest has been in LUV with our

Customers from the very beginning . Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971.

As our Company and Customers grew, our LUV grew too!

Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV.“

Southwest currently serves 72 cities in 32 states.

Services

logoThe company featured a bright red heart as its first logo.

Now its logo is :

Facilities Refreshment in the plane

Major facility

Served our customers with Love Bites ( peanuts ) & Love Potions( drinks ) during journey .

After the 16 credits , we provide a free ticket to our customers . This facility is for everyone.

Bags fly free

Mission

Why Breakthrough Southwest Airlines provides the Wi-Fi

technology in their planes, providing internet facility among the passengers of Southwest Airlines.

VarietySouthwest Airlines have a lot of variety of

planes such as :

THANKS

Contactse-mail: swamedia@wnco.com or call: 214-792-4847, option 1

Southwest AirlinesP.O. Box 36611HDQ - 1PRDallas, TX 75235