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A STUDY ON THE AWARENESS

OF BREAST CANCER AMONG

WORKING WOMEN OFVARANASI

Dishi MehrotraMAMC II Semester

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INTRODUCTION

Breast cancer is a tumor that startsfrom cells of the breast tissues,either in cells that lines the ducts

that carry milk to the nipples ( ductalcancer) and/ or in the cells that linethe lobules, which are glandsinvolved in milk production.

Breast cancer comprises 22.9% ofinvasive cancers in women and 16%of all female cancers.

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STATEMENT OF THE PROBLEM

90,659 deaths in India(2010) Most common

cancer for women incities.(source: Public health foundation of India)

As experts agree that more awareness isneeded among women, especially amongthose in the 30-50 age groups.

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AIM

The main aim of the study is to evaluatethe level of awareness regarding BreastCancer among working women of

Varanasi.

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OBJECTIVES

The objectives of the study were to:

Find out the general perception about BreastCancer

Find out the misconceptions regarding breastcancer and

Determine the knowledge of campaigns andawareness programmes.

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METHODOLOGY

Design The design of the study is Survey design.

VARIABLES AND MEASURES

A)Perception about Breast Cancer Awareness Symptoms Know treatments

B) Misconceptions regarding breast cancer Incurable Fatal Genetic

C) Awareness programmes Pink ribbon campaign Breast Cancer awareness month

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SAMPLE AND SAMPLING

UNIVERSE The target group for survey were the

working women of Varanasi region.

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SAMPLE

The samples were taken on the basis ofPurposive sampling method to examine theawareness level of breast cancer amongworking women.

15 women employees working at KuberComplex(Central), Central Office (BHU)(South), Banks (East), LIC Office and RHTower (North), and Akashvani( West) wereselected making it a total of 90 samples as

a sub-set of universe. Comprising Managers, teachers, service

women, bank employee, receptionist, RJ,etc.

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CONT

SAMPLING

Purposive sampling method was followed.

15 working women were selected randomly fromdifferent areas that are North, South, East ,West

and central areas of Varanasi region.INSTRUMENT

A questionnaire containing 4 Sections A, B, C andD and 15 questions and 3 corollary questions wasused to gather primary responses of working

women on different issues related to BreastCancer.

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FINDINGS AND DISCUSSIONS

It was found that between the age group of 21-35 women wereaware of breast cancer via different sources of communication i.e.magazine, newspaper, television, radio, and internet.

It was found that between the age group of 35-55 women were

aware of breast cancer via sources of communication as well asfamily, relatives, and neighbors cases and sufferings of Breastcancer.

The fact that revealed from the study was that the only knownsymptom of breast cancer among working women was formation oflump in the breast.

Out of 90 only 12 women were aware about pink ribbon campaignfor the awareness of breast cancer, that too those who were highlyeducated like MBA, and above PG.

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Sources of information (communication

sources, family cases)

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General perception about Breast

Cancer

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CONCLUSION

The study reveals that there is general perception oflump or tumor regarding breast cancer among working

women of Varanasi.

They lack in information about the self-detection process.

Misconceptions prevails regarding causes of breastcancer whether breast feeding, drinking, smoking areresponsible for breast cancer or is it geneticallytransferable or not.

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RECOMMENDATION

CampaignsNew MediaInternetMobileSMS

Awarenessprogrammes

Spreadingof PinkRibbon

Campaign

Seminarsworkshopspamphlets

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THANK YOU!