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Breathe Scotland Dr. Iain McLellan (EP Scotland)

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working for a cleaner, quieter, healthier, sustainable Scotland Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410 Breathe Scotland 18 th November 2015 Dr Iain McLellan Policy and Development Officer @BreatheScotland #cleanair STEP 2 Conference, University of Edinburgh
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Page 1: Breathe Scotland Dr. Iain McLellan (EP Scotland)

working for a cleaner, quieter, healthier, sustainable Scotland

Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410

Breathe Scotland 18th November 2015

Dr Iain McLellan

Policy and Development Officer

@BreatheScotland #cleanair

STEP 2 Conference, University of Edinburgh

Page 2: Breathe Scotland Dr. Iain McLellan (EP Scotland)

working for a cleaner, quieter, healthier, sustainable Scotland

Who are we?

We seek to assist and advise government in the development of effective policy through the voice of our expert advisory groups on air quality, land quality and noise.

We work to deliver those topics as a means to protect and improve public health, tackle climate change and address sustainable development.

Independent and open.

Page 3: Breathe Scotland Dr. Iain McLellan (EP Scotland)

working for a cleaner, quieter, healthier, sustainable Scotland

Air quality Land quality

Air picture: www.flickr.com/akeg

Noise

To promote integrated policies and practices that protect and enhance the

quality of Scotland’s environment and resources.

Develop policy

Guidance Training Building partnerships

Awareness raising

Working for a cleaner, quieter, healthier, sustainable Scotland

Who are we?

Page 4: Breathe Scotland Dr. Iain McLellan (EP Scotland)

working for a cleaner, quieter, healthier, sustainable Scotland

• 19th – 24th May

• Promote practical solutions

• Public awareness raising

• Main themes: Anti-social behaviour

– www.ep-scotland.org.uk/publications

• www.noiseactionweek.org.uk

• @NoiseActionWeek

• 2015 is Noise Action Week’s 10th year

• Noise Wins – a national repository

Noise Action Week

Page 5: Breathe Scotland Dr. Iain McLellan (EP Scotland)

The cleaner air initiative

www.breathescotland.org.uk @BreatheScotland

Raising awareness of the health

impacts of poor air quality

Encouraging ways to reduce emissions

in our day to day lives

BreatheScotland

Page 6: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

Page 7: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

Page 8: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

Page 9: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

• Social media

– www.twitter.com/BreatheScotland & www.facebook.com/BreatheScotland

• Direct and interactive; Flexible and entertaining

• Worldwide message

• Communication strategy

Page 10: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

Page 11: Breathe Scotland Dr. Iain McLellan (EP Scotland)

www.breathescotland.org.uk @BreatheScotland

BreatheScotland

Success

• Raised profile

• Trustworthy

• Competent

• Positive media attention

Page 12: Breathe Scotland Dr. Iain McLellan (EP Scotland)

The cleaner air initiative

www.breathescotland.org.uk @BreatheScotland

Raising awareness of the health

impacts of poor air quality

Encouraging ways to reduce emissions

in our day to day lives

BreatheScotland

Cleaner air for Scotland 01st December 2014

Page 13: Breathe Scotland Dr. Iain McLellan (EP Scotland)

working for a cleaner, quieter, healthier, sustainable Scotland

Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410

Environmental Protection Scotland

3rd Floor, 231 George Street, GLASGOW, G1 1RX

[email protected]

0141 287 6530

www.ep-scotland.org.uk @EPScotland

www.breathescotland.org.uk @BreatheScotland


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