BrendonBurchard-PartnershipSeminar

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www.PartnershipSeminar.com


How to Explode Your Business through Nonprofit and Corporate Partnerships"Too many authors, speakers, coaches and entrepreneurs try to grow their brand and business and change the world by themselves, which is unfortunate because there are already so many organizations out there serving the same demographic. The goal is to partner with other major organizations, to create significant synergies so that you're getting your message out and they're getting their message out. There's no reason that entrepreneurs can't help major nonprofits and corporations and vice versa in order to align their missions, reach more people, and mutually profit and grow their businesses. This is about combining profit and purpose and philanthropy at levels most people have never imagined before.

“Forget growing your business one client or one customer at a time—partnering will help you reach millions and it's the only way to grow your brand and your business this fast."

—Brendon Burchard, author of Life’s Golden Ticketwww.PartnershipSeminar.com


"Brendon Burchard is teaching business-building, cause-related marketing, contribution and giving at levels that will make every business person's heart sing—and make the non-profits cash registers ring with new money. He teaches businesses and entrepreneurs how to partner with nonprofits and corporations to align their messages and create entirely new paradigms for increasing revenues while raising funds and awareness for important causes benefiting our community. He is a must hear because he teaches innovative profit and partnership models that get results right now."

—Mark Victor Hansen, Founder of the MEGA seminar series and co-creator of Chicken Soup for the Soul®



"Entrepreneurs want to make profits, of course, but they also want to make a difference. Brendon teaches people how to work effectively with nonprofit organizations and major corporations to grow their business and make a greater impact in their communities. We invited Brendon to our event because of his passion for serving others, his dynamic presentations, and his expertise in this area. There simply isn't anyone else out there helping women entrepreneurs partner with nonprofits and corporations, and Brendon is helping take years off their learning curve."

—Lynn Pierce, Founder of Women's Business Empowerment Summit and author of Break Through to Success



“Brendon Burchard has a passion for helping others and we're thrilled that he's using his platform with Life's Golden Ticket to help raise funds and awareness for Kiwanis. He's helped us reach thousands of new potential volunteers and donors through his book, interviews and speeches. When he talks about service and selflessness, he truly walks the talk."

— Rob Parker, CEO of Kiwanis International



“As we seek out innovative ways to bring our K-12 programs to more youth around the world, we value collaborating with partners such as Brendon Burchard. Brendon’s support of JA includes hosting innovative fundraisers which help our local chapters raise substantial dollars and awareness in their communities. We are thankful for his dedication to helping JA and other nonprofits reach more people and make a greater difference in the world.”

— Thomas Dewar, SVP of Development, Junior Achievement Worldwide



The Easy Choices We Don’t ChooseWhen Building Our Business

Build Our Own Build Off Theirs

Fund It Ourselves Find Others’ Money

Create Credibility Borrow Credibility

We Chase CustomersOne at a Time

Customers Chase UsIn Droves

Test, Learn, Test Copy, Do, Learn

Beg for PR Access PR

http://www.eyewire.com/products/photo/photodisc/new.html


Why do I want nonprofit and

corporate partnerships?

How do Iidentify and win

partners and sponsors?

How do Ileverage my platform to

build my brand and business?

How to Build a Massive Platform throughNonprofit and Corporate Partnerships

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People don’t know you, but they know established nonprofits and businesses

They’ve already figured out how to serve your audience

They’ve already figured out how to market to your audience – forget trial and error!

They have a budget!

They need you

You owe it to your message




Email their staff, donors, partners, supporters and volunteers about you and your book

Feature you on their websites

Feature you in their newsletters and print publications

Issue press releases for you and arrange media appearances

Invite you to speak at their fundraisers, conferences, local events

Distribute flyers, copies of your book, your business card

Use you as a sweepstakes prize




$260 billion: dollars received in donations… $40 billion from fundraising events

2.6%: growth rate of nonprofits(vs. 1.8 for businesses, 1.4 for govt.)

50+%: growth rate of the number of Americans working at a nonprofit in the last 25 years

50%: number of charities that hold fundraising events with speakers

~2,000,000: number of nonprofits in U.S.

61.2 million: Americans volunteered in 2006 (1 in 3 Americans)


American Cancer SocietyRevenue: 943,578,000Assets: $1 BillionCEO Pay: $534,619

Wildlife Conservation SocietyRevenue: $195,598,851Assets: $609,539,755CEO Pay: $594,580

Big Brothers Big SistersRevenue: $31,599,499Assets: $17,629,066CEO Pay: $255,361

American Museum of Natural HistoryRevenue: $186,113,517Assets: $624,079,259CEO Pay: $744,888




Identifying Nonprofit Partners:- CharityNavigator.org- GuideStar.org- Give.org- Chamber of Commerce- IRS.gov/charities- Talk to friends!How do I

identify and winpartners and sponsors?

Identifying Corporate Sponsors:- Websites and Annual Reports- Hoovers- IEG Sponsorship Source Book- Sponsorships.com- Sponsorwise.com

(Marriott, Staples, US Bank, Cingular, Hyundai, Lowe’s, Mastercard, Allstate, JetBlue)

- Sponsordirect.com(Bank of America, Nokia, Panasonic, Sony, State Farm, UPS, Wells Fargo, 24 Hour Fitness)



partners and sponsors to

build my platform?

Nonprofits: pitch with call, then email summary with proposal attached

Corporate: pitch with email, not a call, then upon request send proposal

Corporate proposal called a “Prospectus”- You are the “property”- Create proposal in PPT- No more than 10 pages

Nonprofit proposal: “Royalty Recipient Packet”

- You are giving, not asking- You are raising funds and awareness

BOTH Proposal Contents- Executive summary (1-2 pages)- Project/Promotion/Book Overview- Author profile- Promotion plan- Partner/Sponsor Benefits- Partner/Sponsor Suggestions/Needs


What Do Partners Want?

1 2

CREATEAWARENESS

RAISEFUNDS/REVENUE

Create awareness and visibility. (But not eyeballs, experiences!)Sample or display the brand, product or serviceIncrease brand loyalty/preferenceCreate customer experiencesChange or reinforce an imageDifferentiate brand from competitors (thus importance for category exclusivity)Reach a niche marketShowcase social responsibility

Grow databaseDrive retail traffic and salesIncrease membership dollarsIncrease subscriptionsCreate brand of choice for reoccurring revenuePerk employees or customersBroaden customer baseBreak sales recordsMeet yearly goalsGenerate cash to serve more people


A Remarkable Discovery…You Them

Vendor

Property

Partner

Client

Sponsor

Partner

CONMAN

Your Income is Directly Proportionate to the Number of People Who Consider You A Confidante

CONFIDANTE

COLLABORATOR


1. Profile your partnerships in your marketing materials, in the “Promotions”section of your book proposals, etc.



2. Get advance praise quotes from the CEOs of your partners and sponsors

3. Ask your partners if they have an internal or external store site that can profile – and take orders for – your stuff

5. Ask partners to put you on their website

4. Ask partners to do email/mail blasts

6. Ask partners to send the books out to their influential clients, donors, etc.

7. Offer your speaking or training services

8. Offer to be a spokesperson

9. Offer to be the draw for a fundraiser








How to Build a Massive Platform throughNonprofit and Corporate Partnerships

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build my business?

Don’t Take the Leap Alone!You Only Get One Chance with Nonprofits and Corporations…

So Get it Right! Visit www.PartnershipSeminar.com

Learn STEP-BY-STEP How to Create HUGE PARTNERSHIPS with MAJOR nonprofits and Fortune 500 Companies

Reach millions, make a difference, and get YOUR book, cause, event, product or dream sponsored and promoted by major nonprofits and

Fortune 500 companies right now!


About Brendon BurchardBrendon Burchard is the author Life’s Golden Ticket (HarperOne, May 2007) and a highly-acclaimed life coach, leadership speaker, and business consultant. He is revolutionizing the way authors, speakers and entrepreneurs do business by teaching them how to create partnerships and sponsorships with major nonprofits and Fortune 500 companies.

Brendon’s clients have included Accenture, JC Penney, eBay, Best Buy, Nordstrom, Levi's, Gateway, Walgreens, Federal Mogul, and thousands of entrepreneurs and executives in speeches and seminars across the country. As a dynamic speaker and innovative businessman, he is in constant demand and regularly appears on national television and radio shows. His media appearances have included ABC World News, CBS-NY Early Show, NPR stations, Oprah and Friends, and other popular programs. Recently, Brendon helped create the largest nonprofit partnership in history serving the children of the world. The partnership, between Junior Achievement and Kiwanis International, has the potential to teach 8 million youth worldwide about service, business and leadership.

Brendon was blessed to receive life’s golden ticket—a second chance—ten years ago after surviving a dramatic car accident in a third-world country. Since then, he has dedicated his life to helping individuals, teams and organizations create and master change. Brendon’s books, newsletters, and appearances now inspire more than 2 million people a month. His signature seminar events, which change thousands of people’s lives each year, are The Life's Golden Ticket Seminar Series for motivated adults, The College Success Bootcamp for emerging student leaders, and The Nonprofit & Corporate Partnership Seminar for authors, coaches, consultants, executives and social entrepreneurs hoping to partner with major organizations to change the world. Brendon’s events have been sponsored by Wachovia, Wal-mart, Coca-Cola, and other major companies.

Brendon’s previous works include the best-selling student leadership text in the country, The Student Leadership Guide (The University of Montana, 2003), and a popular handbook for Fortune 500 executives called The Leader’s Guide to Innovation (Accenture, 2004). As a dedicated volunteer and nonprofit boardmember, Brendon donates a portion of the proceeds from his speeches and book sales to Kiwanis International, Junior Achievement, and the YMCA. He lives in northern California but still calls Montana, where he grew up, home.

Meet Brendon at www.LifesGoldenTicket.com. Email [email protected].

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