Brent FitzgeraldDana KatterJoanne KlineCS 377E-Fall 2000

Why Molly?

•There is a wealth travel information on the web•Anyone can plan trip logistics on heir own trip using travel websites •Target population: web users who need personal assistance planning a trip

TravelAgent.com

Expert travel guide•Young, hip woman•Worldly and enthusiastic about her job •Molly loves to talk travel!

Who is Molly?

How Does Molly Personalize the Experience?

•Preference Intersection Grid•Dialogue History•Itinerary List

Preference Intersection Grid

Dialogue History

Itinerary

How Does Molly Organize her Curriculum?

•Linear: question and answer with Molly •Branching: refers clients to subagents•Linear: question and answer with subagents

TravelAgent.com with Content

How Does Molly Teach?

•Provides friendly expert guidance•Teaches through discovery•Refers to local experts

How Do the Subagents Teach?

•Utilize direct teach methods

TravelAgent.com with Subagent

How is Molly Evaluated?

•User interaction statistics•Duration of interaction•Resultant itinerary•Referral success rate•User response to progress reports

•Direct user feedback•Site “revenue”