Connecting with Socially-Empowered Connecting with Socially-Empowered Customers in 2009Customers in 2009

Brent Leary - @brentlearyBrent Leary - @brentleary

Source: Nielsen Online, Global Index, December 2007 – December 2008. E.g. In Dec 08 the Search sectorreached 1.9% (points) more of the world’s online population than it did in Dec 071 ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only

Anita Campbell (@smallbiztrends)Anita Campbell (@smallbiztrends)Editor-in-Chief of Small Business Trends Hosts Small Business Trends Radio and publishes the Selling to Small Businesses website

Mike Volpe (@mvolpe)Mike Volpe (@mvolpe)VP of Inbound Marketing at HubSpot Hosts a weekly live marketing video podcast called HubSpot TV and blogs frequently

Liz Strauss (@lizstrauss)Liz Strauss (@lizstrauss)Social web strategist Founder of the highly successful business bloggers conference SOBCon, Biz School for Bloggers

Liz Strauss Liz Strauss ◦ Leveraging social media to engage Leveraging social media to engage

prospective customersprospective customers Mike VolpeMike Volpe

◦ Passing the testPassing the test Anita CampbellAnita Campbell

◦ Building a Community of Customers: Tools Building a Community of Customers: Tools and Tips for Creating a Loyal Followingand Tips for Creating a Loyal Following

Q&AQ&A iLinc DemoiLinc Demo