INTRODUCCIÓN ATHE LEAN STARTUP

Febrero 2014

ERNESTO TAGWERKER

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@etagwerker

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@_nesto

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FUNDADOR & CEO

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MEETUP MENSUAL

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WEBSTARTUPS

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DINERODESPERDICIO DE

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TIEMPODESPERDICIO DE

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EJECUCIÓNFOCO EN

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Concepto + Plan de Negocios

DesarrolloAlpha/Beta Test

Launch

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Concepto + Plan de Negocios

DesarrolloAlpha/Beta Test

Launch

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ERRORES CLÁSICOS

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FEATURITISWednesday, February 12, 14

STEALTH MODE

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HIPÓTESISFUNDAMENTALESSIN VALIDACIÓN

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BUSINESS PLAN

“Everybody has a plan until they get punched in the face.”

MEETS MARKET

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LEANTHE

STARTUPWednesday, February 12, 14

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Idea

Data

Build

Measure

Learn

Code

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DESARROLLO DE CLIENTES

DESARROLLO DE PRODUCTO

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SOLUTIONPROBLEM

FITWednesday, February 12, 14

MARKETPRODUCT

FITWednesday, February 12, 14

FOCO ENAPRENDIZAJE

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Customer Discovery

Customer Validation

Customer Creation

CompanyBuilding

STOP STOP STOP

DESARROLLO DE CLIENTES

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Idea

Data

Build

Measure

Learn

X

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Idea

ExperimentoData

Build

Measure

Learn

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Idea

MVPData

Build

Measure

Learn

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PRODUCTOMÍNIMOVIABLE

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¿CÓMO EMPEZAMOS?

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IDEAWednesday, February 12, 14

MODELO DE NEGOCIOS

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LEAN CANVAS(ASH MAURYA)

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CONJUNTO DE HIPÓTESIS

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Idea

ExperimentoData

Construye

Mide

Aprende

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EXPERIMENTO

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HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO

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“MI LANDING PAGE VA A GENERAR

50 REGISTRACIONES EN UNA SEMANA.”

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PROPUESTA DE VALOR CLARA

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BIGWednesday, February 12, 14

BIGCALL-TO-ACTION

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10 REGISTRACIONES

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CAMBIO LA LANDING PAGE

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15 REGISTRACIONES

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15 < 50

REGISTRACIONESPOR SEMANA

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Customer Discovery

Customer Validation

STOP

Pivoteo

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✔ Visión constante

✔ Cambio en Modelo de Negocios

PIVOTEO

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LEAN CANVAS(ASH MAURYA)

Problema Solución

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INSTAGRAM

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✔ Zoom-in Pivot

✔ Check-in App

✔ Social Photo App

PIVOTEO

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HACKEARCÓMO

GENTE

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ENTREVISTAS

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SMOKE TEST

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A/B TEST

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LANZAMIENTO INCREMENTAL DE

FEATURES

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EL MAGO DE OZ

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CONSTRUYE.MIDE.

APRENDE.

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EXPERIMENTOS EN VEZ DE

PRODUCTOS

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¡GRACIAS!

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REFERENCIAShttp://www.startuplessonslearned.com/

http://steveblank.com/

http://www.abtests.com/

http://unbounce.com/blog/

http://www.ashmaurya.com/

http://leancanvas.com

http://www.facebook.com/groups/leanstartupbsas

http://leanstartupmachine.com/

http://startupweekend.org/

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