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A Brief History
In 1991, ourcompany, , attended the 9th
Annual San Francisco Beer Festival.
In 1992, produced the first Beer Festival in Central Florida.
In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested
produce them in other markets where they have retail locations.
Track Record
Since 1991, AIM has produced more than 85 Beer Festivals including:
3 in Sarasota &Bradenton
2 in Tampa
32 in Orlando
17 in Ft. Lauderdale
8 in Jacksonville
21 in Gainesville
We have also assisted withfestivals & events in many other markets.
Concept
Modeled after a wine tasting, the Beer Festival allows patrons to pay one price
and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants.
The 19th Florida International Beer Festival will feature
more than 100 different beers and a dozen area restaurants
all serving free samples.
With projected attendance expected to be more than 2,000 patrons, this represents an
outstanding marketing opportunity!
This Year’s Particulars
What:
When:
Where:
Why:
Attendance:
19th AnnualFlorida International Beer Festival
Saturday, May, 194:00 PM - 8:00 PM
Heritage Square At The History Center
Fund-Raiser forHistorical Society
2,000+ (estimated)
Advertising
The total promotional valuewill be more than $30,000.00!
Marketing for the Florida International Beer Festival will include a multi-media
mix of print, radio, web site, viral, posters, flyers, etc.
Let’s Take A Look . . .
Media Partners
We will join forces with The Rock Station (WJRR), Real Radio (WTKS), The Game (740)
and Orlando Weekly to promote theFlorida International Beer Festival.
Radio
Paid Commercial
Advertisements
Live On Air Ticket Giveaways
Live On Air Promotional
Announcements
Live On Site Announcements
during the Festival!Front Page logo
and link onWJRR Web Site
Value: $15,000.00+
½ page ad in March 16th edition of the Orlando
Weekly
½ page ad in March 9th edition of the Orlando
Weekly
Value: $4,557.40
Front page logo and link on Orlando Weekly
web site
Etc.
Posters on display at all the participating restaurant locations
Posters on display at all Advance Ticket Outlets
Posters on beer coolers at Central Florida ABC Fine
Wine & Spirits Stores
Value: $6,500.00
Still More
Check inserts at participating restaurants
Featured event on FloridaBeerFestivals.com
Flyers atparticipating retailers
Value: $4,500.00+
Display Banner at History Center in
Downtown Orlando
Click above to visit our web site!
Total Promotional Value
Radio
Etc.
Total:
$15,000.00
4,557.40 6,500.00
$30,557.40
Still More 4,500.00 4,500.00
Sponsorship Opportunities!
Your Company
can be front and center at the Florida International Beer
Festival!
Participation options range from display booths to being the
“Presenting Sponsor” and everything in
between & beyond.
On the following pages you’ll see several ideas for Your Company to
obtain maximum exposure at one of Orlando’s premier annual events.
Booth Display Space!
Decorate your boothMeet and greet an estimated
2000+ fans of the Florida International Beer
Festival!
booth space frombooth space from
$300.00$300.00
Sell from your booth
Pass out give-aways, collect email
addresses, etc.
Click to continue
Back of the Ticket!
In addition, we will give a hard ticket to every patron
who purchases their admission at the gate or
online.
Advance tickets to the Florida International
Beer Festival are sold for a $5.00 discount at
local outlets.
Have your coupon on the back of the Florida International Beer Festival Ticket!
OnlyOnly $750.00 $750.00
S O L
D !Not Available Click to continue
Safe Ride Home
This year, we will also have a new feature
called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and
their automobiles.
We’re concerned for the safety of our patrons. Each year we team up
with Budweiser to sponsor the “Safe Ride
Home” program.
Your Company can also sponsor our
“Safe Ride Home” & “Tow & Go” programs for only:
Only Only $750.00$750.00 Click to continue
Official Beer Festival Taster!
Every attendee will be given a souvenir 10oz. Commemorative Beer
Festival frosted plastic sampling cup.
Wouldn’t Your Company’s logo look great on the Florida International Beer Festival sampling cup?
Only Only $750.00$750.00
Many patrons keep their souvenir taster
and take it home after the Beer Festival.
Click to continue
VIP Sponsor!
Your Company name in all printed
materials and on the Florida International
Beer Festival web site!
OnlyOnly
$750.00$750.00
Unlimited display space in and around the VIP Tent
Exclusive Foods and Beers for VIP Guests
Sponsorship of 20’ x 30’ display tent for VIP
Guests
VIP Sponsorship banner on VIP Tent welcoming guestsClick to continue
Lifestyle Sponsor!
Your Company will be designated as
Lifestyle Display Sponsor of the Florida
International Beer Festival!
OnlyOnly
$1,000.00$1,000.00Display space in and around
the VIP Tent at the Florida International Beer Festival
Your Company mentioned in 50% of radio commercials
Your Company included in all printed materials
Click to continue
Presenting Sponsor!
Your Company name “above the logo” of
the 19th Annual Florida International
Beer Festival!
OnlyOnly
$1,250.00$1,250.00Presenting sponsor mention
on minimum of 200 radio announcements
Logo on all posters, tickets & print materials
Logo in
Orlando Weekly
Click to continue