BrewBuddyA home brew app for first-timers
looking to learn as they go.
Tom Giannini • 04-04-16 • UXDBOS10
The ChallengeTarget audience + Problem to solve for
Inexperienced and first-time home brewers. This audience is often hestitant to get started on their own.
The OpportunityWhat I think users will want
A learning experience that provides a more intuitive, self-guided approach to getting started brewing beer.
A brew buddy.
The Persona
DAVID REYNOLDS
THE TENDERFOOTA HOME BREW NEWBIE
REASSURE MEI want to know what I’m doing, when I’m doing it.
MAKE IT EASYBeer is fun; science isn’t.
HELP ME REMEMBERI want to document my batches for easy future reference.
PROVIDE COMMUNITYI’m in this for the fun and comra-derie. Make that accessible.
The Research
• Timer
• Equipment Checklist
• Explanations as I go along
• Recipe recommendations
• “I want to see the process”
• Feeling of camraderie
• Note taking tools
User Interviews
Content Quality
Tools (Timer, Temp)
Community/Social
Note Taking
Ratings/Rewards
Ominchannel
DirectCompetitor
AnalysisBeerSmith iBrewMaster BrewersFriend BrewPal A+ Learn To
Home Brew
The OpportunityWhat I discovered users need.
A friendly, step-by-step tool with flexible guidance along the way – all with a built-in community.
A brew buddy.. .
. . .with helpful friends.
MVPFeatureList
1. Explanations as I go along
2. “I want to see the process”
3. Equipment Checklist
4. Note taking tools
5. Timer
6. Recipe recommendations
Feeling of camraderie
User Flow
RecipesListing of shared, created, and BJCP recipes.
Browse +Search
Results
LearnAccess to shared content about the process.
ContentVideos, articles, descriptions, tools, etc.
Start BrewingCreate a new batch & start with step 1.
Step-by-StepSelf-guided through each step with help.
Tools +CommunityVoice, text, audio, social.
Notes +SharingRecord the process, share with others.
Drink up!Sign upLog in
App Architecture
Initial Wireframes
Recipes & Ingredients
Brew Day
Community
Learning
Good evening Tom
12:00
Where to Buy
List Map
12:00
Recipes & Ingredients
Last viewed…
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Dry Irish Stout Mon. 3.14.16
80 Reviews
Ballast Point Sculpin Ale Clone ...
80 Reviews
West Coast IPA Wed. 3.9.16
80 Reviews
12:00
MyRecipes
Ingredients Whereto Buy
ShoppingList
Share Sort
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WaterBucket
WaterHops
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Shopping List
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Recipes & Ingredients
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Recipes & Ingredients
Dry Irish Stout Mon. 3.14.16
80 Reviews
Ballast Point Sculpin Ale Clone ...
80 Reviews
West Coast IPA Wed. 3.9.16
80 Reviews
Add a new recipe
Favorites ••• More
12:00
Filter Search
Recipes
Let’s brew!
Start
Share Step-by-Step
Tools Reference
12:00
Date:
Style:
Location:
Type:
Batch Sheet
Saturday 2/14/16
American IPA
Boston, MA
Ale
Recipes & Ingredients
12:00
Filter Search
Hops
Yeast
Grains & Extracts
Water
Favorites ••• More
Ingredients
Beer Buddy Community
12:00
BeerBuddy @BeerBuddy • 5hNew recipes have been added. Check ‘em out!! #SummerCraft
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