Link Building

    

How much risk are you willing to take?

Widgets    Linkbait        Link Buying

Widgets

On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic

Dynamic Insertion Of Off Site Links

Linkbait

Creative / Captivating / Time Saving Content

Fake Bait - False - Made Up Content

Switch Bait - 301ing Content After It Has Developed Links

Link Buying

Non Manipulative Anchor Text

NoFollowing your links Link Brokers - Large Scale, Manipulative

Anchor Text Campaigns - Non Related, High PR

Sites

Non Manipulative Anchor Text

Summary• Is your site worth getting burned

 • Weigh the risk vs. reward

 • Make sure that these potential risks are

understood by upper level execs • File for reinclusion request 

o http://www.mattcutts.com/blog/reinclusion-request-howto/

 

Thank You

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