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Brian Head

Brian Head Resort

Designed byTia Jensen and Kyrsten Boesch

2013 Style Guide

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This is Brian Head Brian Head Resort is a fun family friendly place for the avid skier as well as beginners. Located in Southern Utah, Brian Head is perfect for families from California, Nevada and Utah to visit again and again. This resort is a great place for a memorable vacation or day trip.

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Table Contents

02 Brian Head Logo

04 Do’s and Don’ts

06 Typography

08 Color Palette

10 Welcome Signs

12 Signage

14 Wayfinding

16 Logo and Signage Examples

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01 Main LogoThis logo is to be used. However, this logo can be used interchangeably with the secondary logo. This logo is to be used on bigger signs.

Minimum size Width: 113px Height: 125px

Brian Head logoCrisp clean design

02 Secondary LogoThis logo can be used interchangeably with the main logo. However, when the main logo is shrunk down and the subheading is illegible this logo is to be used.

Minimum size Width: 98px Height: 110px

Brian Head

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Brian HeadRESORT

Brian Head

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Things to do and things not to do

01 PerfectAlways use three mountains with Brian Head in the middle.

02 Triple ThreatThree mountains. Brian Head type. Resort type.

03 MinimalThree mountains with Brian Head below. No reflecting mountains.

04 Solid ColorDo not use a solid color to fill in the mountains. Always use a gradient.

05 Not thatDo not fill in the white areas within the logo with another color.

06 SoloDo not put only one mountain. Always use all three mountains.

A few things to put into consideration...

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Brian HeadRESORTBrian Head

RESORT

Brian Head Brian HeadBrian HeadRESORT

Brian HeadRESORT

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Logo Typography

AaABCDEFGHIJKLMNOPQRSTUV WXYZ

abcdefghijklmnopqrstuvwxyz

;:’”!@#$%^&*123 4567890

AaA B C D EF G HI J K L MN O P Q R S T U V W X Y Z

a b c d ef g hi j k l mn o p q r s t u v w x y z

; : ’ ” ! @ # $ %^ &* 1 2 3 4 5 6 7 8 9 0

Franchise Bold Arvo

The [BRIAN HEAD] logo typeface is set in Franchise Bold and the secondary [RESORT] typeface is set in Arvo. The typefaces should not be stretched or modified within the logo or signage.

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AaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

;:’”!@#$%^&*1234567890

AaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

;:’” !@#$%^&*1234567890

TeX Gyre Adventor Arimo

Aa

Body TypographyAll subheading text should be set in TeX Gyre Adventor on signage minimum size 36px. Minimum size on documents 14px. All body and descriptive text should be set in Arimo minimum size on signage 30px. Minimum size on documents 12px

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01 C: 53%M: 63%Y: 81%K: 59%

02 C: 40%M: 54%Y: 79%K: 23%

Color Palette

03 C: 11%M: 6%Y: 44%K: 0%

04 C: 40%M: 19%Y: 79%K: 1%

05 C: 62%M: 39%Y: 100%K: 1%

This Brian Head color palette incorporates two tones of green and two tones of brown as well as a cream, black and white. It is important to our brand to use a dual tone in all sub-branding signage. All standard use of logo that is in color needs to have the dual tone green gradient.

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Welcome SignsThis specific signage should only be used for the main entrance and welcome sign. Ranging in size as per what is appropriate. The sign should not be stretched vertically or horizontally out of original proportion.

01 Option OneCan be used interchangeably.

02 Option TwoCan be used interchangeably.

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Brian Head

Brian HeadRESORT

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Brian Head

Signage

01 Kids CampThe kids camp signage should be displayed above the kids camp room. This signage needs to remain consistent in color choice and shape.

02 Navajo CafeThe navajo cafe signage will be hanging at the entrance and above the order counter. This signage needs to remain consistent in color choice and shape.

03 Will CallThe will call signage needs to be clear-ly displayed at the will call desk both on the wall behind the desk as well as on the front of the desk. This signage needs to remain consistent in color choice and shape.

04 Ski SchoolThe ski school signage needs to be properly displayed at all meeting loca-tions for ski class. This signage should be accompanied with vinyl descriptions of which class is taking place at each location displayed on the wall below the sign. This signage needs to remain consistent in color choice and shape.

Our sub-branding uses dual tones from the color palette incorporated with consistent white text from sign to sign. This give a clear easily read style with an added visual branding.

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KIDSCAMP

NAVAJOCAFE

WILLCALL

SKISCHOOL

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Way�ndingThe style used in the way finding was chosen to promote clear, easily understood directions when making your way through the resort. The use of consistent color in the way finding signage will help patrons find their way around and know where to look for directions.

01 Directory SignageThe directory signage needs to be displayed prominately around the premises to avoid confusing patrons while at the resort.

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KIDS CAMP

WILL CALL

NAVAJO CAFE

KIDSCAMP

NAVAJOCAFE

WILLCALL

SKISCHOOL

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Logo and signage examplesThe following photographs are examples of how the Brian Head logo and signage may be used.

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