Polaris Days / Zodiac Days

STOREFRONT EVENTS

• 2250 Store Events! • 100,000 Consumer Mailers• Enhanced merchandising kits

» Rebate structure based on LAAP pricing» No More Tiers…All or Nothing!» Drive Sell-Through!

2015 Consumer Rebates

New Rebate Program

BONUS Consumer Rebates

MAY 29 – JULY 5, 2015

• Online Banner Ads Start June 1 • Can be advertised and in conjunction with ZD?PD• Digital Flyers Available to Print• External Bulletin Sent Thursday, May 28

Web Campaigns

20M MILLION IMPRESSIONS Largest Consumer Ad Spend in the Industry!

TotalImpressions

20,717,797

TotalClicks

109,477

TotalConversions

9,788

Extended Warranty Program

In-Store Exclusive

» 1 Year Extended Warranty on Select Cleaners» 4WD Robtic Cleaners – From 2 Yrs. To 3 Yrs.» Polaris 3900 Sport – From 1 Yr. to 2 Yrs.

» Promotes In-Store Sales