Date post: | 16-Jul-2015 |
Category: |
Data & Analytics |
Upload: | bridgei2i-analytics-solutions |
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© 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Analytics – Gaining Momentum in
India
Pritam Kanti Paul Director & Co-founder, BRIDGEi2i Analytics Solutions
BRIDGEi2i Analytics Solutions
INFORMATION INSIGHT IMPACT
Bangalore
Bay Area, US
FINANCIAL SERVICES
INSURANCE
TECHNOLOGY
RETAIL & CPG
EDUCATION
We are living in a different world …
EXPLOSION OF DATA EMERGENCE OF TECHNOLOGY CHANGING PRIORITY
Massive growth in Volume of Data
2013 2020E
4 ZB
40 ZB
10X
With increasing Variety & Velocity
Sliding cost of data storing & mgmt.
Scalable systems for processing
Awareness of value stories
Becoming top priority in IT world
2013 2000
0.5 USD
10 USD Storage cost per GB
99%
Changing needs of analytics …
DRIVE PERSONALIZATION SIMPLIFY FOR ADOPTION OPERATIONALIZE FOR IMPACT
Use 360 degree data from various
sources to be able to personalize
each decision
Leverage technology to simplify
analytics at the hand of business
managers
Focus on institutionalizing a
process of build – implement –
track – fine tune
India – Eye of the Storm
PROVIDES MAJORITY OF RESOURCS
INVOLVED IN ANALYTICS
DRIVING NEXT ROUND OF
INNOVATION IN TECHNOLOGY
LARGE & WIDE ANALYTICS SERVICES
INDUSTRY
HUGE OPPORTUNITY FOR INDIAN
ENGTERPRISES TO ADOPT ANALYTICS
Rightfully poised to support the
steep demand for analytics – USA
might have a gap of 150K by 2018
50+ start ups focusing on BIG
data, visualization and social media
analytics technologies
~35% CIOs in Indian enterprises
voted for BIG data and Analytics as
top priority
600+ companies employing 29K analytics resources … growing
steadily since 1995
Analytics adoption and future in India
240 MN Internet users
40 MN Internet
shoppers by 2016
2nd highest
priority for CIOs
Rapid Technology
& Cloud adoption
Focus of Analytics Adoption
Topline
Growth
Cost &
Productivity
Customer
Experience
1
2
3
Shift needed in process & governance Leading the way …
Less than 20% of companies
driving Analytics centrally
Create stronger governance in
managing data
Need to focus on industrializing
analytics linked to business goal
Business : A CPG Giant in ASIA . Sells to 1.5+ M stores through about 50 +
sole distributors spread across 1000+ branches
Challenges :
• High turnover in Stores and shelf space.
• Intense Competition from a transforming market place.
Value Story: Channel Recommendation Engine (1/2)
Data Available
Store level sales data
Store Panel Data Promotion SKUs
Product Rates
Business Questions • How do we help stores increase their revenues?
• How do we capture shelf space to keep competition out?
• How do I use distributors and wholesalers to build loyalty for the brand
Value Story: Channel Recommendation Engine (2/2)
8
Segmentation of stores based on
extent and mix of purchases
Identify stores similar to a given
store based on purchase pattern
Define expected purchase
behaviour and potential cross sells
High Level Segmentation Define Neighborhood Build Recommendation Rules
Value Story: Pervasive Customer Experience Analytics (1/2)
9
• Business: Global Provider of IT services to other enterprises.
• Challenges :
• Declining Contract renewals
• Sliding Premium / Margins
• Clueless about what was driving this.
Disparate Data Survey Data Customer
support data Social data
• Why are Customer Satisfaction metrics not reflecting the
slide?
• Are we measuring our performance right?
• What do we do to reverse the slide?
Business Questions?
Rich incidence as well as
account level satisfaction
scores
All transcribed customer
support data across
calls/email/chats
Reviews/ Blogs/ Opinions/
Expert Analysis
Value Story: Pervasive Customer Experience Analytics (2/2)
10
Query across 360 degree
customer data view
Identify drivers of customer
experience from customer
interactions
Prioiritize key actions to focus on
Data Integration
Platform
360 degree Customer View Key Driver Analysis Insights and Recommendations
Thank You