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Bridgeport Bridgeport VillageVillage
SW Bridgeport Rd & SW 72nd AveTigard, Oregon
BA 495 Theresa Villano, Andrea Boitano, Katie Harrison, Andrea Holcom
Bridgeport Village Retail Area
Bridgeport Village Overview Oregon's premier outdoor shopping, dining and
entertainment experience unlike any other in Pacific Northwest
MAY 2005 Opening
Reminiscent of an open-air European-style shopping experience
Nation’s finest upscale retailers & restaurants.
Bridgeport Village spans 28.6 acres 502,000 sq. ft. of retail, restaurant, theater, & office space
10 miles south of downtown Portland exit 290 off I- 5 in Tualatin
The new cinema finest in Oregon
o 18 screens, 82,500 sq. ft., & 4,200 full stadium-style seats.
Home to only Crate & Barrel & Z Gallerie between San Francisco and Seattle
First “The Container Store” north of San Francisco.
Bridgeport Village Retail Area
Continued Overview
Features the only in Oregon: California Pizza Kitchen, McCormick & Schmick's Grill, Tutto Bene Italian Cafe & Gelato Bar, Zao Noodle Bar.
Events & Community Involvement:Trunk Shows, Health awareness month
Celebrations, Concerts, Toy Drives, Grand Opening Celebrations, Santa Visits
Bridgeport Village Retail Area
The Players
Anchors:Anchors:Borders Books & MusicCrate & BarrelRegal Cinemas Stadium 18, The Container StoreWild Oats Natural
Marketplace
Bridgeport Village Retail Area
The Players
Retailers:Upscale retailers such as:
Ann Taylor Loft, Anthropologie, Banana Republic, BCBG Max Azria, Bella Casa, Carl Greve Jeweler, Coach, Coldwater Creek, Cole Haan,
French Quarter Linens, Goodnight Room, J.Jill, Louie Permelia, Lucy, Oblation Papers & Press, Oregon Scientific, Talbots, Tommy Bahama, Via Lago Z Gallerie
Bridgeport Village Retail Area
The Players
Restaurants:The new lifestyle center boasts award-winning
restaurants including: California Pizza Kitchen
McCormick & Schmick's Grill, Romano's Macaroni Grill,
Pastini Pastaria, PF Chang’s China Bistro,
SinJu Sushi, Tutto Bene Italian Cafe & Gelato Bar
Zao Noodle Bar
Bridgeport Village Retail Area
Amenities & Added Perks Offers unparalleled guest services and including:
4-level parking garage 1,100 parking spaces
Conciergeo kiosk in center courtyardo services comparable to five-star hotel
Valet Parking o year-round for the convenience o $3.00 per car & Two Valet stations
Security o 24-hour professional securityo Trained in First Aid, CPR and AED
Courtesy Shuttle & Package Carry-Out Service o Carry bags & drive to vehicle
Grocery Drop-Off & Pick-Up Service. o shop for your groceries at Wild Oats, pay and leave groceries o “Drive-up in front with your Wild Oats-issued number hanging from your
rearview mirror. Wild Oats associates will grab your groceries from inside the store and load them into your car! “
Bridgeport Village Retail Area
Amenities & Added Perks
Umbrella Service Outdoor Sound System Outdoor Dining Unique shopping experience & Atmosphere
o Fire/Water Fountaino Italian Gazebo & Village Feel
Italian Kioskso Six located throughout
Children's Play Area. Family Restrooms.
o Ladies' Lounge & Nursing Room Bicycle Racks
o welcomes all cyclists with several bicycle racks
Bridgeport Village Retail Area
Accessibility
I-5 to exit 290 Intersection of Lower Boones Ferry
Road and SW 72nd Avenue. TriMet bus #s 36, 37, 76 and 96
stopping at the Tualatin Park & Ride
Regular Hours: Monday - Saturday: 10:00am -
9:00pm
Sunday: 11:00am - 6:00pm
Bridgeport Village Retail Area
Visibility
Red Arrow • Highly Trafficked
Intersection Bridgeport Rd & 72nd
• Not visible from freeway
Blue Arrow• 3 Easy Access
Entrances
Bridgeport Village Retail Area
Demographic Profile (census data 2002)
Customer Base: Population within 3 miles: 194,948 Upper Crust Cities:
• Tigard, Lake Oswego, West Linn, Wilsonville• Affluent Trade Area of Portland
Women (all ages), Kids, & Families
Within 7 miles : ½ Population People make over $50,000 annually Approx. 30% have college degrees $7 million spent on household expenditures
i.e. Apparel, Food, Entertainment
On March 27, 1985, attorneys Rick Rosenfield and Larry Flax On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room in Beverly Hills, CAtraded in the courtroom for the dining room in Beverly Hills, CA
California Pizza Kitchen is a leader in authentic California-style California Pizza Kitchen is a leader in authentic California-style cuisine cuisine
There are currently more than 180 CPK's in 27 states and five There are currently more than 180 CPK's in 27 states and five foreign countries. foreign countries.
Headquarters in Los Angeles, CA Headquarters in Los Angeles, CA Average Restaurant Size is approximately 6,000 square feetAverage Restaurant Size is approximately 6,000 square feet
StrengthsStrengths
CookbooksCookbooks CPK CardsCPK Cards strategic alliance with Kraft Pizza strategic alliance with Kraft Pizza
CompanyCompany FundraisersFundraisers CPKids Programs for your school CPKids Programs for your school
or organization or organization Large menu 8 appetizers, 29 Large menu 8 appetizers, 29
pizzas, 11 pasta’s, 3 soups, and 13 pizzas, 11 pasta’s, 3 soups, and 13 saladssalads
Curb side serviceCurb side service Good On-line presenceGood On-line presence CateringCatering Good location within BridgeportGood location within Bridgeport
WeaknessWeakness Small waiting areaSmall waiting area Not knownNot known Expensive Expensive
OpportunitiesOpportunities
More AdvertisingMore Advertising Larger waiting areaLarger waiting area More items on menuMore items on menu Open more locationsOpen more locations
ThreatsThreats Other stores in Bridgeport Other stores in Bridgeport
Romano’s Macaroni Grill; Romano’s Macaroni Grill; PF Changs; McCormick & PF Changs; McCormick & Schmick’s; Pastini Schmick’s; Pastini Pastaria; Zao Noodle BarPastaria; Zao Noodle Bar
Other café’s and specialty Other café’s and specialty food offered.food offered.
Limited ParkingLimited Parking
Crate and Barrel is America’s leading home specialty retailer, and known for design, value and customer service.
HistoryHistory
First store opened in 1962 First store opened in 1962 One sales associateOne sales associate Inspired by EuropeInspired by Europe Abandoned elevator Abandoned elevator
factory in Chicago to factory in Chicago to showcase the finds they showcase the finds they were finding all over the were finding all over the world. world.
30 years later have grown 30 years later have grown to 115 stores and 6,000 to 115 stores and 6,000 associates nationwideassociates nationwide
Products OfferedProducts Offered
DinnerwareDinnerware Serving PiecesServing Pieces Table LinensTable Linens Kitchen itemsKitchen items FurnitureFurniture Rug/Window PanelsRug/Window Panels Bed and BathBed and Bath Gift IdeasGift Ideas
LightingLighting AccessoriesAccessories KidsKids
Themed DécorThemed Décor
-Christmas-Christmas
- Hanukkah - Hanukkah
-Thanksgiving-Thanksgiving
StrengthsStrengths Great Location!Great Location! Anchor StoreAnchor Store Great selection Great selection Affordable Prices Affordable Prices Good customer Good customer
serviceservice
Lots of products Lots of products offered.offered.
Same Style Same Style Low visibility Low visibility Only side Only side
building parkingbuilding parking
Local AdvertisingLocal Advertising Mass mailingMass mailing In store In store
promotionspromotions Crate and Barrel Crate and Barrel
VisaVisa
OpportunitiesWeaknesses
ThreatsThreats
Competition Competition -Intratype-Pottery Barn, Z Gallerie, -Intratype-Pottery Barn, Z Gallerie,
Bombay companyBombay company..
--Intertype- Target, Bed Bath and Beyond,Intertype- Target, Bed Bath and Beyond, K-mart, Sears, Linens and things.K-mart, Sears, Linens and things.
Information…• Founded in 1979 by Joe Zeiden, Carole Malfatti
and Mike Zeiden as small poster shop in Sherman Oaks, Cali.
• Brothers & Sister operated during the day and framed posters at night in parents garage
• Now Operate 60 retail stores and have over 1,000 employees who maintain the family essence
• Headquarters in Los Angeles and Additional buying offices in Berkley
• Privately owned company• Have gift registry, gift Cards & Credit Cards
Strengths
• Strong website
• Draws a younger crowd
• Welcoming atmosphere
• Employees are friendly and knowledgeable about their merchandise
• Variety and eccentric style
Weaknesses
• Expensive
• Not well known
• Buy when you see what you like, usually not there the next time you visit
• Parking around store is not always available
Opportunity
• Room to open new stores
• Advertising
-Send out flyers, promotions and billboard off of I-5
• Have a day were exceptional customers come in and shop and have it catered (like Nordstrom’s)
Threats
• Pier One Imports
• Ikea
• Cost Plus
• Pottery Barn
• People are becoming more cost effective and spending their money wisely
• Can’t see from the street
The Down LoThe Down Lo
Regal Cinemas Bridgeport Village Regal Cinemas Bridgeport Village Stadium is the finest theater in Stadium is the finest theater in Oregon with 18 screens.Oregon with 18 screens.
82,500 sq. ft82,500 sq. ft4,200 full stadium-style seats4,200 full stadium-style seats
Super cool features!Super cool features!
Stadium seating provides each movie-goer Stadium seating provides each movie-goer an unobstructed view of the screenan unobstructed view of the screen
Plush, high-back rocking recliner seats Plush, high-back rocking recliner seats offer extra comfort.offer extra comfort.
Retractable cup holders move out of the Retractable cup holders move out of the way to form love seats.way to form love seats.
The latest digital surround sound systems The latest digital surround sound systems bring the movies to life.bring the movies to life.
The Regal Crown Club loyalty program The Regal Crown Club loyalty program rewards frequent moviegoers. rewards frequent moviegoers.
SWOT AnalysisSWOT Analysis
StrengthsStrengths Offer valet parkingOffer valet parking Offer over 1,100 Offer over 1,100
parking spacesparking spaces Convenient bicycle Convenient bicycle
racks located racks located throughout the throughout the propertyproperty
Well knownWell known
WeaknessWeakness Don’t offer gift Don’t offer gift
cards during the cards during the holiday season holiday season because not yet because not yet launched. launched.
Holiday hours are Holiday hours are limited (8am-9pm)limited (8am-9pm)
SWOT Analysis cont…SWOT Analysis cont…
OpportunitiesOpportunities Offer “special movie Offer “special movie
nights” (ex. Discounts nights” (ex. Discounts for family or poor for family or poor college students college students ))
Coffee shopCoffee shop Mom & child theaterMom & child theater Offer more diversity Offer more diversity
in food selection (ex. in food selection (ex. hamburgers, lobster)hamburgers, lobster)
ThreatsThreats More expensive More expensive Other theaters in Other theaters in
the areathe area Crying babiesCrying babies
CompetitionCompetition
InterInter Tinseltown Tinseltown CarmikeCarmike IMAXIMAX Edwards TheatersEdwards Theaters United Artist United Artist
TheaterTheater
IntraIntra Renting from Renting from
Blockbuster or Blockbuster or Hollywood VideoHollywood Video
Home TheatersHome Theaters Grocery store video Grocery store video
rentalsrentals Personal video Personal video
collectioncollection TiVoTiVo NetflixNetflix
Our Favorite Movies Our Favorite Movies
AndreaAndrea
AndreaAndrea
CarrieCarrie
KatieKatie
TheresaTheresa
Bridgeport Village Retail Area
S.W.O.T of Retail Area
Strengths Owned By Established Oregon Retail Property Contractor &
Real Estate Added Amenities, Feeling of Wealth Word of Mouth Advertising Great Community Events Increasing popularity of LIFESTYLE Centers (Destination
Shopping Areas) Located In High Income Area Strengthens Economy
• Employment Opportunities• Brings Sales & People to Tigard!!!
Weaknesses Not covered for the Oregon rain Pedestrian walkways are risky Parking Limited Hard to see from Freeway Expensive…So much for catering to discounter trend
Bridgeport Village Retail Area
S.W.O.T of Retail Area Opportunities
Visibility from Freeway- Billboards? Commercial & print Ads Excellent Opportunity for Retailer in growing I-
5 Corridor “Manly” Appeal (i.e. car shows, Sharper Image)
Bring in a Super center Anchor store• Complete one stop shopping
Threats Pioneer Square, Washington Square, Streets of
Tanesbourne, Cedar Hills Crossing Distance from a Downtown center
• Transportation to and from
Bridgeport Village Retail Area
Sources
www.bridgeport-village.comwww.californiapizzakitchen.co
mwww.crateandbarrel.comwww.regalcinemas.comwww.zgallerie.com