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Focused Experiential Marketing Credentials 2015 …bridging the gap between Consumers and your Product
Focused Experiential Marketing Credentials 2015
bridging the gap between Consumers and your Product
Copyright Disclaimer
CONFIDENTIALITY AGREEMENT
All information disclosed by FOCUSEDExp during the course of this presentation / in this document, whether in documented or oral form is confidential (the Confidential Information). The recipient agrees to ensure and take all necessary precautions to procure that the secrecy and confidentiality of the Confidential Information is maintained by it, its employees, agents and/or officers. No part of the Confidential Information shall be used or exploited, directly or indirectly, by the Recipient its employees, agents and/or officers, in any way or for any purpose. The Recipient agrees to indemnify FOCUSEDExp against any loss, liability, damage or expenses which it may suffer as a result of, or which may be attributed to any intentional or unintentional disclosure of the Confidential Information to any third person, and/or the use of the Proprietary Information by the recipient, its employees, agents and/or officers. This agreement shall be construed and enforced in accordance with the laws of the Federal Republic Nigeria.
COPYRIGHT
The content of this document is proprietary to FOCUSEDExp and is subject to copyright. This document is not to be reproduced, copied, disclosed, transmitted, in any form, by any means, in whole or in part, without the express prior written consent of FOCUSEDExp.
Address: 20B Ogundana Street, Off Allen Avenue, Ikeja Lagos Area Offices: Warri, Abuja , Abeokuta, Ibadan, Ekiti, PH, Calabar, Aba, Enugu, Kano Mobile: +234-803 402 0659; 0808 510 7156 Email: [email protected] ; [email protected] Website: www.focusedexp.com Banker: Access Bank, Diamond, FCMB & Zenith Bank, Professionals: APCON, NIMN (Certified Members) Key pedigree: Over a decade of brand activations in Nigeria & across African countries
+ + Business name: Focused Experiential Marketing Limited. RC 704199
Brand Activation, Experiential branding,
Market storming, Events, logistics &
Management
Strategy, Creative, visuals, productions,
designs, implementation Media, planning, buying
& implementation
Our Reg. Certificate
To add value to our clients and ourselves
Our Vision
To bridge the gap between the customers, competitors, market place and products to offer superior Activation approach to our clients through:
Our Mission
Creating Building Bonding
8
At focused we have 4 key values that guides our conducts & continued
interactions on a daily basis
These values are internalized and engraved in the mind of every staff of Focused
Reliable
what values we stand for
Interactive Brand Activation personal contact with consumers while creating emotional live connection, engagement & interaction for indepth brand experience
What we do
Some of Our Partners
Areas of Specialty
Property Development &
Event Marketing
Digital & Field
Marketing
In-Stores & Marketing Research
Sales Promotion
Recent Additions
Recent Additions
Recent & On-going Projects
Areas of Specialty
Digital & Field
Marketing Sales
Promotion Property
Development & Event
Marketing
In-Store & Marketing Research
Real time monitoring & Reporting Sampling & Demonstrations Leafleting Sales drives/ support Merchandising Database Profiling In-Store Training Retail Audits Roadshows Mobile Homes
Direct sales & seeding Strategy & concept development Consumer & Trade Premiums/ Incentives procurement & production Sweepstakes/ Displays Vouchers redemption Co-branding & Partnership Mystery Shoppers
Creative Development Vendor Selection/ Management Fabrication & staging Artist management Hospitality & Delegate Management Hardware Installation/Dismantling
Brand Ambassadors recruitment & training Gongola ends & space negotiation Concept Design & Production Retail Audits/ Surveys Installation Fittings Qualitative Quantitative customers & trades analysis
Bridging the gap between consumers & your products
Focused Experiential Marketing Credentials 2015
SNAPSHOT OF PAST AND RECENT ACTIVATIONS
Few Creative & Designspictorial expression
Few Creative & Designspictorial expression
Few Creative & Designspictorial expression
Squadron Dark Rum In-bar/club Activations (Predict & Win)pictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Squadron Dark Rum
Viewing Center Activation (In-bar/Club Predict & Win)
Aba/PH (20 days)
An average of 625 cases sold across the locations over the 20 days
40 x Brand Ambassadors covering over 20 Bars & Clubs
Good Mama Lemon Market Activations (Lemon Fragrance Experience) pictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Good Mama Lemon
Market Activation (Lemon Fragrance Experience)
Lagos, PH, Aba, Enugu (3 weeks & 3 days)
A total of 1,421 carton sold in all the locations during this period.
7 x Brand Ambassadors covering the 4 states
Bournvita Delight In-store Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Cadbury Bournvita
Delight Promo
South/Western Region (6weeks)
An average of 2000 cases daily sales across the locations over the six weeks period
140 x Brand Ambassadors covering over 160 stores & supermarkets
Sampling, Market Storming & Sales Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Tang 50m & 20gm (Orange & Pineapple)
D2C, Sampling and sales activations
South/South & South East (June 2014 ongoing
An average of 250 cases daily sales across two regions, an average of 5,500 contact daily
100 x foot soldiers & BAs across the locations
Sampling, Market Storming & Sales Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Bornvita (900grm, 500grm PJ & 500 Refill)
D2C, Sampling and sales activations
Lagos, S/West & N/West (April June 2014
An average of 1503 cases daily sales across three regions (Lagos, South West & North West)
556 x foot soldiers across the locations
D2C & Sales Activationspictorial expression
Brands Project Coverage & Timing
Reach & Sales Target
Team Structure
Infinity Cereals (Corn Flakes & Cereals)
Market storming and sales activations
Lagos & S/West (May 2014 - Ongoing
An average of 200 cases daily across three regions (Lagos & South West)
90 x foot soldiers across the locations
Product Launch & Sales Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Yum Yum Sausage Rolls
Launch, sampling, Sales & dealership Activations
Lagos, Ibadan, Warri, Abeokuta (Sept 2013 - Ongoing
Developing over 50 main distributors, 180 sub distributors, expand to Badagry, Ibadan, Warri & Abeokuta
80 x foot soldiers across the locations
In-store Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
LOreal (Dark n Lovely)
In-store Activations
Lagos, Ibadan, Abuja, Enugu, PH, (Sept 2013 Jan 2014)
65 In-stores Beauty Advisors engaging an average of 120 consumers daily
65 x trained Beauty Advisors across the region
In-store Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
SoKllin & GoodMama Detergent
In-store Activations
Pan Nigeria (2011 to date)
An average 120 contacts/day 80% must be converted to sales
220 Brand Ambassadors split across the country (60 in Lagos etc)
In-store Activationspictorial expression
Brands Project Coverage & Timing Reach Team Structure
Drummer Harpic Dettol (soap & Liquid)
In-store Activations
Lagos, Ibadan, Abuja, Enugu, PH, Kano, Benin(2008 2012)
85 Brand Information Ambassadors engaging an average of 120 consumers daily
85 x trained Brand Information Ambassadors across the region
Recent Activationspictorial expression
Brands Project Coverage & Timing
Reach (New Accounts)
Team Structure
FCMB Nairawise (New Account Opening)
Lagos (on going) 2, 500 on the spot accounts were opened & activated
2 x teams (11 personnel (22 personnel
Recent Activationspictorial expression
Brands Project Coverage & Timing
Reach Team Structure
Nomagesic Balm
Consumers Promotions (lucky dip)
S/Western States About 500,000 directly reached
2 x teams (8 personnel (16 personnel
Recent Consumer Promo (SW4)pictorial expression
Recent Consumer Promo (SW4)pictorial expression
Brands Project Coverage & Timing Reach Team Structure
So Klin & Goodmama
Consumers Promotions (Scratch &Win4) Strategy development & deployment
Pan Nigeria over a four month period
25 millionaires & N25,000 x 250 directly emerged (estimated 1.2millions people)
3 x teams (10 personnel (30 personnel
Recent Trade Promopictorial expression
Brands Project Coverage & Timing
Reach Team Structure
B&G (Wine)
Trade Promos
Lagos, Ibadan, Onitsha, Aba & PH
About 450 retail outlets were directly reached
1 x teams (8 personnel
Recent Activationspictorial expression
Recent Activationspictorial expression
In-Storepictorial expression
NB Plc Star Connect In-bars
Mobile Activation - Vitamin A Campaign Frieslandcampina
Team Town Storming the nooks and cranny and consumer engagement within the communities
We understand and cover Nigerialength, breadth etc
Focused Experiential will create campaigns specifically for a single brand/service Campaigns are developed according to clients brief and requirements We have the capability to carry out campaigns in all areas, both urban and rural, and targeting any market segment We have an extensive national network of resources, and considerable logistical, operational and creative expertise gleaned from over nine years face-to-face communication in the Nigerian marketplace
The intention is to drive & generate incremental sales for our clients brands through innovative and OOB concepts.
The key benefits of our ideas includes the followings amongst others: Increase shelve off take during & after the promo Creating a win-win situation for the brand & consumers Project the brand as caring & brand for me rating for the consumers Exploring all possible touch points to delivering the promo messages Reinforce brands credibility & confidence Focused audience Fun
Activation Concept
Consumer Promotions &
Streets, schools, communities intervention and theatres Designed to provide personalized maximum awareness &
community reach Educating on the need for personal understanding with a focus on behavioral, attitudinal changes and awareness Each Intervention is focused on the brand/services They execute stage activities, starting with an educative but entertaining skit
Theatre Street Intervention
It is about communicating brand activation beyond the niche audience present at the event or activation It is about extended value, reach and impact for your brands Digital has become part of our daily existence By 2012 there will be over 2.5billions cellphone users across the globe Nigerians and African are part of this Huge chunk! Majority of your target audience are accessible through digital Focused Experiential Marketing has developed capacity for digital & live to further amplified your activation!
Focused Experiential Marketing Credentials 2012
DiGitAL
DiGitAL
Upload from event venue
Live Social Media
Photo Print out for Guests
DiGitAL
DIGITAL LIVE ACTIVATIONS Improving activation digital reporting and data capture (real time)
About platformelements
KEY ELEMENTS Latitude, Longitude & Altitude from GNSS Textual attribute data from attribute data questionnaire form Picture and Video from phone camera CellID, MCC, MNC, LAC from mobile network And all of the above data to can be referenced to the same point on the earth's
surface! This spin-off data generated by using the platform makes available a massive database that could be quite relevant to mapping & directory services type applications, for example,
o Building a demographic (or other attribute) layer on top of existing map data o Building a places database type application together with pictures/videos of these places on the
earth o Building a mobile location services type application where users can search for specific places or
features based on where they are right now o Building a database that allows phones without GPS hardware modules obtain approximate
geographic location
About platformfeatures
TAILOR SPECIFIC UNIQUE FEATURES (USP) USE/ADAPTATION TO YOUR BRANDS PROJECT 1. Get Report in real-time 2. One feature of the reporting captures GPRS coordinates, leaving a location map coordinate of the
area the report is sent from hence making it GPRS Mapping of that location possible The coordinates of area the report is sent from is also dated in real time hence eliminating redundancy as well
as adds credibility to the source of the report
3. Monitoring and supervision of field agents (in real time) 4. Security and confidentiality of data collected 5. Client reps can also personal have access to the report collated in real time 6. Easy to deploy and integrate with existing field project
Executions: some of our works
Client Project Description Status
ESRNL Managing OOS & Managing 200 SA
Sales Assistant Tracking In-outlet engagement monitoring Visibility and Pantry (display rack)
check Shelves negotiation & tracking Using salespod to track, coverage,
sales, visibility etc
Commenced in August 2013
FrieslandCampina Outlets Recruitment & Mapping
Outlet recruitment and profiling In-outlet engagement monitoring Competition presence (pantry check)
Soon to commence
PROJECT NAME: SALES Team monitoring & supervision (Data Capture) CLIENT: Eko Supreme Resources Nig. Ltd.
PROJECT DETAILS: management & monitoring of 70 sales assistant (trade support personnel) and 3 Project Coordinator across designated trade channel outlets nation-wide, check visibility; drive sales; measure/monitor pantry check of competition against brands products enhance consumer shopping engagement
DELIVERY: sales assistant to clock in with special tracked phones; outlet owners to confirm via sms; data to be recorded by visiting supervisor to the outlets (one outlet per week)
SCOPE OF WORK reporting via realtime electronic survey (filled-out on special phones); track clock-in messages from sales assistants
EXPECTED RESULTS: Achieve 68% product visibility on shelves across outlets monitored; 5% increase in stock-up by dealers; 18.7million sales to be generated within the first 1 month of commencement of project; realtime data availability to client (for record purposes)
Why you should
We have regional capacity and ability to work in every nooks and crannies (urban and local marketplace) of Nigeria
work with us?
Management Core
Team (Nigeria)
Rufus (MD/CEO)
Becky (COO)
Rabiu Abubakar (Ops Coo)
Mike (Ops Asst.)
Eunice (Regional
Coordinator) (S/S)
Field team (on contract)
Joseph (Regional Coordinator) Lagos/West
Field team (contract)
Ototonaiye O(Northern
Regions)
Field team (on contract)
Chioma Ohale (Ops Coo)
Deji Aluko (Logistics)
Josh Orewa (Creative &
Productions)
Judith Okolie CS
Regional Competencies Supporting Structure!
Chioma (Ops Coordinator)
Johnson (North) 90 x Field Staff
Eunice (South east/South) 150 x Field Staff
Joseph (Lagos/West) 200 x Field Staff Please note; our business is a gear up and down structure hence most of the staff were kept on temporary basis
Prepared by Focused Experiential Marketing
Acknowledgement REPLICA PRESENTATION RECEIVED BY Names / Title Signature Company . Contact Us: [email protected] or [email protected] Website: www.focusedexp.com Mobile: +234 803 402 0659
mailto:[email protected]:[email protected]://www.focusedexperiential.com
Bridging the gap between consumers & your products
Mobile: 0803 402 0659 E-mail: focusexp@focusedexpcom ; [email protected]
Pleasure in the Job puts perfection in the WorkAristotle
mailto:[email protected]:[email protected]
Slide Number 1 Copyright DisclaimerSlide Number 3Slide Number 4Slide Number 5Slide Number 6To bridge the gap between the customers, competitors, market place and products to offer superior Activation approach to our clients through:Slide Number 8Slide Number 9Slide Number 10Areas of SpecialtyRecent AdditionsRecent AdditionsRecent & On-going ProjectsAreas of SpecialtySlide Number 16Few Creative & Designspictorial expressionFew Creative & Designspictorial expressionFew Creative & Designspictorial expressionSquadron Dark Rum In-bar/club Activations (Predict & Win)pictorial expressionGood Mama Lemon Market Activations (Lemon Fragrance Experience) pictorial expressionBournvita Delight In-store Activationspictorial expressionSampling, Market Storming & Sales Activationspictorial expressionSampling, Market Storming & Sales Activationspictorial expressionD2C & Sales Activationspictorial expressionProduct Launch & Sales Activationspictorial expressionIn-store Activationspictorial expressionIn-store Activationspictorial expressionIn-store Activationspictorial expressionRecent Activationspictorial expressionRecent Activationspictorial expressionRecent Consumer Promo (SW4)pictorial expressionRecent Consumer Promo (SW4)pictorial expressionRecent Trade Promopictorial expressionRecent Activationspictorial expressionRecent Activationspictorial expressionIn-Storepictorial expressionNB Plc Star Connect In-barsMobile Activation - Vitamin A Campaign FrieslandcampinaGeographic Scope!Slide Number 42Slide Number 43Upload from event venueextended reachPhoto Print out for GuestsSlide Number 46About platformelementsAbout platformfeaturesExecutions: some of our worksSlide Number 50Why you shouldSlide Number 52Regional Competencies Supporting Structure!Slide Number 54AcknowledgementSlide Number 56
