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Rashish Pandey Sr Director, Marketing ,Cisco @rashishp Bridging to the future
Rashish PandeySr Director, Marketing ,Cisco@rashishp
Bridging to the future
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Cisco?
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Sysco?
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Sisqo?
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Cisco, the networking company
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From one connection
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to a network
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© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Business disruption
Customer expectations
Marketing technology
The perfect
storm
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Marketing Networking Cisco
Repositioning
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Marketing Networking Cisco
Repositioning
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Old schoolmarketing
Complexgo-to-market
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What we needed to change
One team Operating model
Content Talent Digital Capabilities
Brand
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One team Operating model
Content Talent Digital Capabilities
Brand
All at thesame time
What we needed to change
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Marketing Networking Cisco
Repositioning
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THENETWORK.
INTUITIVE.
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Marketing Networking Cisco
Repositioning
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
We build bridgesbetween hopeand possibility.
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2018 Best Global
Brands Ranking
#15
Valuation: $34.6 B (16% in 3 yrs )
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Marketing Networking Cisco
Repositioning
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#1Set a strong vision and stick with it!
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To be an innovative leader in real-time, personalized marketing and communications
Vision
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#2Build your own path. It’s a personal journey.
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#3Have courage to make the tough decisions & get it wrong.
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#4Be accountable for your results and the impact on the business.
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#5Be resilient. It’s a hard journey.
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#6Team & culture matter.
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Repositioning for the future
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Repositioning for the future
Sales and Marketing are dead
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Repositioning for the future
Sales and Marketing are dead
The new shape of Marketing
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Repositioning for the future
Sales and Marketing are dead
The new shape of Marketing
The customer is Queen
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Thank you!
@rashishp
@rashishp
