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Brief 1 The Loft Space Presentation

Date post: 24-Mar-2016
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space l ft the Branding and Promotion Strategy Lisa Whitaker 1/3 OUGD301 Design Practice 3 Brief 1 The Loft Space Lisa Whitaker 1/5 OUGD301 Design Practice 3 Brief 1 The Loft Space Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground) Branding and QR code across recycled paper bags Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3) Image 1 Image 2 Image 3
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Page 1: Brief 1 The Loft Space Presentation

spacel ftthe Branding and Promotion Strategy

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

Lisa Whitaker 1/5

OUGD301 Design Practice 3Brief 1 The Loft Space

Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)

Branding and QR code across recycled paper bags

Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)

Image 1

Image 2

Image 3

Page 2: Brief 1 The Loft Space Presentation

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

spacel ftthe Seasonal Branding - Calendar,

bags & tags Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

Lisa Whitaker 2/5

OUGD301 Design Practice 3Brief 1 The Loft Space

Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.

Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag

Seasonal Product Tags including QR code

Page 3: Brief 1 The Loft Space Presentation

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

spacel ftthe Seasonal & Festive Calendar

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

Lisa Whitaker 3/5

OUGD301 Design Practice 3Brief 1 The Loft Space

Extending the Branding to the Festive Season

Seasonal quarterly calendar detailing events and workshops for the coming three months. Leaflets distributed in Local Community Centres, Libraries and educational establishments. Also shared as a PDF on the Website, Facebook and Twitter.

Leaflets detail location map, contact details Website, Facebook, Twitter and QR code

Page 4: Brief 1 The Loft Space Presentation

spacel ftthe Promotion & Distribution

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

spacel ftthe space to create

Standedge Tunnel & Visitors CentreMarsden HD7 6N

traditional crafts with an eco-twist

spacel ftthe space to inspire

Standedge Tunnel & Visitors CentreMarsden HD7 6NQ

traditional crafts with an eco-twisttraditional crafts with an eco-twist

spacel ftthe

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist

space to create

spacel ftthe space to inspire

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist

spacel ftthe space to inspire

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twisttraditional crafts with an eco-twist

Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.

Lisa Whitaker 4/5

OUGD301 Design Practice 3Brief 1 The Loft Space

Page 5: Brief 1 The Loft Space Presentation

spacel ftthe Context and concept development

Lisa Whitaker 1/3

OUGD301 Design Practice 3Brief 1 The Loft Space

Lisa Whitaker 5/5

OUGD301 Design Practice 3Brief 1 The Loft Space

Existing Print Collateral / The Loft Space

A Green Fusions ‘Trug Rug’ Kit

Images from The Loft Space Seasonal Branding Inspiration

Branding and Logo research and development

the

l ftspace

the

spacel ft

spacel ftthe

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loftspace


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