M&S PicnicThe brief-

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Create the ultimate picnic pack themed around the olympics. Make the phsyical packaging and the overall carrier.

M&S PicnicThe range-

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Deliverables for this brief include food packaging for sandwiches, scotch eggs, sausage rolls, breadsticks, salad, sweets, muffins and cupcakes.

Simple design subtly using the olympic circles combined with type. Food named after Olympic awards.

M&S PicnicThe concept-

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Billboards advertising the new range for M&S Olympic picnic food.

M&S PicnicIn Context

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